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The Fluent Edge

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All Episodes

00:09:51

32 - The Record Exec's Reality - Protecting...

The Fluent Edge ·

2025/12/10

🎶💻 Who Really Owns Your Music and Movies Online? 💻🎶Welcome to The Deep Dive! Today, we’re tackling one of the most heated and complex questions of our digital age: How do you protect creativity when copying and sharing online is effortless?Through the perspective of a record company executive, we uncover the frontline battle over intellectual property (IP)—from the fight against file sharing to the technical and legal tools used to protect artists, companies, and entire industries.Here’s what

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00:11:00

31 - Beyond Buzzwords - Unleashing Your...

The Fluent Edge ·

2025/12/06

📚 The Hidden Power of Knowledge in Organizations 💡What’s the most powerful asset in any company? Not the buildings. Not even the patents. It’s the knowledge—the collective intelligence of employees and how (or if) it’s shared.In this episode, we take a deep dive into knowledge management and the idea of a learning organization. With insights from Leila Vidal, Chief Knowledge Officer at a multinational insurance firm, we unpack how companies can turn know-how into true strategic advantage.Here’s

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00:14:24

30 - From Dot-Com Dreams to Digital Reality: The...

The Fluent Edge ·

2025/12/03

🌐 From Dot-Com Dreams to Digital Reality: The Birth of E-Commerce 💻📦Remember the wild buzz of the late 1990s—the dot-com boom, where investors believed the rules of economics no longer applied? 🚀 Today on The Deep Dive, we revisit that chaotic, fascinating era to uncover how the seeds of modern e-commerce were planted, which ideas survived the crash, and why you shop the way you do today.Here’s what we’ll explore:💥 The Dot-Com FrenzyStartups raising staggering sums with bold promises of a “new

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00:14:35

29 - Your Electronic Trail - Unpacking Internet...

The Fluent Edge ·

2025/11/29

🔒 The Hidden World of Internet Security | Deep DiveEvery click, every search, every purchase—you’re leaving behind an invisible trail. But who’s watching? And how safe is your data, really?In this Deep Dive, we pull back the curtain on the digital defenses that protect us, the cyber threats trying to break through, and the big questions about privacy in our connected world.🌐 What you’ll learn in this episode:⚡ How DDoS attacks work (and why they feel like a digital traffic jam)🦠 The difference

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00:11:01

28 - Unpacking the Digital DNA - How Connectivity and...

The Fluent Edge ·

2025/11/26

⚡ The IT Revolution: How Connectivity + Computing Power Are Reshaping Our World 🌍Welcome back, Deep Divers! 🚀 Today we’re unpacking the true DNA of the digital age—the invisible forces shaping how we live, work, and connect.From fiber optics and 5G fixed wireless access to the unstoppable rise of mobile internet and the enduring legacy of Moore’s Law, this episode takes you inside the breakthroughs driving the information technology revolution.🔑 What you’ll learn in this Deep Dive:💡 Why fiber

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00:13:03

27 - From Italy to 120 Countries - How an Ice Cream...

The Fluent Edge ·

2025/11/22

🌍 From Italy to 120 Countries | How an Ice Cream Brand Went Global 🍦How does a small Italian gelato maker grow from a local favorite to selling in over 100 countries worldwide? The journey isn’t a straight line—it’s a masterclass in global brand expansion.In this episode, we explore the fascinating story of GI, an Italian ice cream brand that carefully scaled its way from surprise overseas orders to full-scale factories abroad. With insights from marketing manager Gianna Palazzi, you’ll get an

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00:10:25

26 - The Power of Brands | Why Names, Logos &...

The Fluent Edge ·

2025/11/19

🔥 The Power of Brands | Why Names, Logos & Promises Are Worth MillionsEver wondered why BMW once paid $60 million just for the Rolls-Royce name—not the factories, not the cars, just the name? 🤯 That’s the incredible-hidden power of branding.In this episode of The Explainer, we peel back the layers of brands and branding—showing you how names, logos, and promises shape the way we think, buy, and stay loyal (often without realizing it).📌 Here’s what you’ll discover in this deep dive:💡 What a

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00:09:22

25 - The Secret Science of Customer Segmentation -...

The Fluent Edge ·

2025/11/15

🎯 The Secret Science of Customer Segmentation | How Businesses Really See YouEver wonder why some ads feel like they were designed just for you? Or why companies seem to know exactly which products to push, and when? The answer lies in one of the most powerful tools in business strategy: segmentation.In this Deep Dive, we cut through the jargon and show you how businesses group customers, why it matters, and how it shapes everything from the products you see on shelves to the ads in your social

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00:11:25

24 - How Companies Use Your Data to Know You Better...

The Fluent Edge ·

2025/11/12

📊 How Companies Use Your Data to Know You Better (Sometimes Too Well!) | Deep Dive ExplainerHave you ever wondered how a company seems to know exactly what you need—sometimes before you do? From loyalty cards in your wallet to eerily spot-on Netflix or Spotify recommendations, businesses are turning simple transactions into powerful insights about who you are and what you want.In this Deep Dive, we’ll trace the fascinating (and sometimes unsettling) journey of customer data—from everyday shopping

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00:12:41

23 - Why Customers Really Stay—or Leave

The Fluent Edge ·

2025/11/08

Why Customers Really Stay—or Leave 🚪 | Deep Dive ExplainerHave you ever bought something and felt just okay about it? Or maybe you were unexpectedly delighted ✨ … or totally disappointed 😬? Those feelings aren’t random—they’re the hidden gears driving customer loyalty, word of mouth, and business survival.In this Deep Dive, we explore customer satisfaction, delight, and dissatisfaction—and why they matter more than you think:📌 What you’ll learn in this video:✅ The difference between satisfaction

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00:12:41

22 - Beyond the ad - Master Marketing with the 4 Ps...

The Fluent Edge ·

2025/11/05

🎯 The 4Ps vs. the 4Cs | How Companies REALLY Market to YouHave you ever looked at a product or service and thought: “What were they thinking?” 🤔 Behind every slick launch is a carefully planned strategy—and today, we’re pulling back the curtain on the frameworks businesses use to win you over.In this Deep Dive, we explore two classic marketing models—the 4Ps (Product, Price, Place, Promotion) and the 4Cs (Customer Solution, Customer Cost, Convenience, Communication)—and reveal how they shape the

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00:12:44

21 - Futurology to Foresee - Navigating Uncertainty,...

The Fluent Edge ·

2025/11/01

🔮 How Do Big Companies Plan for an Uncertain Future? | Scenario Planning, Futurology & Risk ManagementWelcome to The Deep Dive! 🌍 Today we’re tackling one of the biggest challenges any global company faces: how do you prepare for a future that’s unpredictable, constantly shifting, and full of risk?We’ll explore the strategic playbook companies like major oil giants use to anticipate the unknown, manage crises, and even shape their industries.📌 What you’ll learn in this video:Scenario Planning

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00:07:33

20 - From Intrapreneurship to Industry Shakeout - The...

The Fluent Edge ·

2025/10/29

🚀 How Do Ideas Become Industry-Changing Innovations?Welcome to The Deep Dive! In this episode, we peel back the curtain on how small sparks of creativity inside massive corporations grow into products that can reshape entire industries. From the lone genius in a garage to skunk works teams at IBM, we’ll explore how innovation takes root—and what happens once it hits the market.📌 What you’ll discover in this video:✨ Corporate Innovation Hacks – How companies foster creativity through corporate

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00:14:37

19 - Giants or Startups - Unpacking the Hidden Chess...

The Fluent Edge ·

2025/10/25

🏢 Why are some industries ruled by giants while others are packed with small players?In this Deep Dive, we pull back the curtain on the hidden chess game of global business—exploring the forces that shape whether an industry becomes a land of giants or a bustling marketplace of independents.📌 What you’ll discover in this video:⚖️ Concentrated vs. Fragmented Industries – Why steel is dominated by a few giants, while restaurants are endlessly diverse.🚪 Barriers to Entry – How “gates” decide who

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00:16:29

18 - Why do some companies thrive while others flounder?

The Fluent Edge ·

2025/10/22

🎯 Why do some companies thrive while others flounder?In this Deep Dive, we unpack the powerful frameworks that explain how businesses compete, adapt, and win. From Michael Porter’s legendary ideas to the practical insights of SWOT analysis, this episode gives you the shortcut to thinking like a strategist.📌 What you’ll learn in this video:🔍 Michael Porter’s Five Forces – the hidden dynamics that shape every industry’s profit potential.🧭 SWOT Analysis (Strengths, Weaknesses, Opportunities,

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00:11:50

17 - Decoding Competition - The Crucial Difference...

The Fluent Edge ·

2025/10/18

⚔️ Competition: It’s everywhere—but do we really understand it?From boardrooms to breaking news, competition shapes markets, drives innovation, and determines who thrives (and who doesn’t). But here’s the thing—competition isn’t one-size-fits-all. In this Deep Dive, we unpack the real meaning of competition and reveal how to spot the difference between being competing and being truly competitive.📌 What you’ll learn in this video:🏢 Who your competitors really are: the difference between main

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00:11:09

16 - Unpacking Business Strategy - From Planning to...

The Fluent Edge ·

2025/10/15

🎯 What does “strategy” in business really mean?It’s one of those words tossed around everywhere—from sports to politics to boardrooms—but when companies talk strategy, there’s far more under the surface.In this episode of The Deep Dive, we cut through the buzzwords and explore the real mechanics of strategic thinking: how businesses plan, allocate resources, form partnerships, and make bold moves to win in competitive markets.📌 Here’s what you’ll discover in this video:🗺️ The two meanings of

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00:10:44

15 - Benchmarking & Six Sigma - The Relentless...

The Fluent Edge ·

2025/10/11

✨ How do the world’s best organizations chase perfection—and actually get close to it?In this Deep Dive, we unpack two powerful ideas that transformed how businesses think about excellence: Benchmarking and Six Sigma Quality. One looks outward to learn from the best. The other looks inward to eliminate errors almost entirely. Together, they reveal what it really takes to achieve near-flawless results.📌 What you’ll discover in this episode:🔍 Benchmarking: More than copying—it’s decoding success

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00:13:48

14 - Revolution or Ruin - The Radical Truth About...

The Fluent Edge ·

2025/10/08

🔥 Small tweaks… or a total revolution? When is it time to stop polishing an old system and start over with a completely new one?In this Deep Dive, we explore Business Process Re-Engineering (BPR) — the radical 1990s management philosophy that told companies: “Don’t just improve… reinvent.” 🚀📌 What you’ll learn in this episode:Why BPR rejected small, incremental changes in favor of fundamental, radical, and dramatic redesignsHow Michael Hammer & James Champy’s Reengineering the Corporation

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00:13:17

13 - People at the Core - How Leading Models Drive...

The Fluent Edge ·

2025/10/04

👥 Quality Is People: From Employees to Communities 🌍When you hear the word quality, what comes to mind? A flawless product? Exceptional service?What if true quality isn’t just about things — but about people?In this Deep Dive, we uncover how leading frameworks put humans at the very center of quality management:✨ Investors in People (IIP): A globally recognized standard that proves investing in employees isn’t just nice words — it’s a strategic engine for business success. From leadership

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32 results

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