PODCAST

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

business marketing

All Episodes

47:07

615: How Montana Knife Company Hit 8 Figures On...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/12

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC

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42:34

614: The Hidden Rules of Brand Deals That Influencers...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/11/07

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The

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46:33

613: From Zero To Skincare CEO: How Cristina Brooks...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/31

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that

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46:06

612: Lessons From the Smartest eCommerce Founders At...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/23

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s

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49:22

611: The Shopify Features That Are Exploding Sales...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/16

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com

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55:38

610: How To Use AI To Scale 7 & 8 Figure Ecommerce...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/07

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are

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43:02

609: Forget Apple Podcasts. This Is Where Listeners...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/10/02

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow

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53:01

608: Why Most Amazon Sellers Will Fail In 2025 (And...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/24

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit

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45:02

607: Will Vibe Coding Replace Shopify Apps? A...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/17

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher

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53:21

606: Kevin King On The Future Of Ecommerce: Amazon vs...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/12

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online. What You’ll Learn The future of Amazon and DTC Is Amazon still

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58:44

605: Why 99% Of Ecommerce Content Fails (And What...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/09/03

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the

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49:30

604: Amazon In 2025: What It Takes To Sell At Scale...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/08/28

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shares his AI strategies. What You’ll Learn How Amazon’s landscape looks in 2025 Key strategies for scaling on Amazon How AI is shaking up

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42:56

603: Why Vietnam May Be The Best Kept Secret In...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/08/20

In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked. What You’ll Learn Insider tips on sourcing in Vietnam Why Vietnam might be your next big move Simple ways to unlock Vietnam’s sourcing

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43:15

602: How I’m Using AI To Grow My Store And Courses In...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/08/13

In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to scale my store & courses Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8

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51:33

601: Neil Patel’s Blueprint For Traffic, Growth &...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/08/06

In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How to stand out online in the age of AI How to generate consistent traffic today How to generate sales in a saturated market Sponsors SellersSummit.com

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43:30

600: She Couldn’t Find Her Tribe So She Built One...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/07/28

In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when you can’t find it! What You’ll Learn How Toni created her own mastermind How to make ChatGPT do the heavy lifting and planning The

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48:26

599: Ranking In The Age Of Chatgpt: What Google Isn’t...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/07/21

In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revealing about the rankings Tips to stay ahead in AI search Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that

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41:49

598: I Turned My Course, Blog, And Podcast Into An AI...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/07/14

In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach. What You’ll Learn How I built my AI Bot from my course, blog, and podcast The cool tech that makes it all work seamlessly Tips to create your own AI-powered project easily Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

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46:21

597: YouTube Just Declared WAR on TikTok Shop –...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/07/08

In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up. What You’ll Learn Your social selling options on YouTube How does shoppable YouTube compare with TikTok? How to get started with YouTube Shopping Sponsors SellersSummit.com – The Sellers

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46:27

596: Why Building a Community Might Be the Most...

The My Wife Quit Her Job Podcast With Steve Chou ·

2025/07/02

In this episode, Toni and I share what we’ve learned so far about building a community from the wins to the awkward missteps. We talk about what’s worked, what definitely hasn’t, and some of the little moments that surprised us along the way. What You’ll Learn Why community matters more than ever How to grow your own tribe Easy ways to connect and get people involved Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years

en-US

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The My Wife Quit Her Job Podcast With Steve Chou

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