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PODCAST

Top of Mind

Gambit Collective

In today"s attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you

business marketing

All Episodes

57:47

EP:40 - (Part 1) The ONE thing you don’t know about...

Top of Mind ·

2025/10/09

This one’s raw. Candid. And packed with founder truths you don’t often hear.Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness. The reality of risking everything (including $138K

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30:56

EP:39 - Let’s Chat: How to Be Real, Sell Smart, and...

Top of Mind ·

2025/09/23

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you!In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when

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29:10

EP:38 - Let’s Chat: The 1-Hour Content Hack Every...

Top of Mind ·

2025/09/09

Is social media eating up hours you don’t have? In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online. In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how

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36:02

EP:37 - Going Viral by Accident: What Creators Can...

Top of Mind ·

2025/08/26

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram,

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37:26

EP:36 - From Lawns to Likes: How Nick Bransgrove...

Top of Mind ·

2025/08/12

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram,

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23:15

EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of...

Top of Mind ·

2025/07/29

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome,

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32:24

EP:34 - Let's Chat: Imposter Syndrome, Marketing...

Top of Mind ·

2025/07/15

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses.In this episode, we unpack everything from imposter syndrome to marketing budgets, branding decisions, and whether “building a community” is actually worth the hype. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is

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46:51

EP:33 - Dalton Henshaw: The No BS Leadership Lesson...

Top of Mind ·

2025/07/01

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different.Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural

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45:34

EP:32 - Dalton Henshaw: Rewriting the Agency...

Top of Mind ·

2025/06/17

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different.Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural

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25:16

EP:31 - LinkedIn Profile Updates You Need in 2025

Top of Mind ·

2025/06/03

Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year?? This episode is for you! Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because

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34:19

EP:30 - 5 Psychological Theories Every Marketer...

Top of Mind ·

2025/05/20

Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people.In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theories that shape the way we buy, behave, and build brands. Whether you're running a business, managing a personal brand, or just curious about why you actually added that thing to cart... this episode will get your brain buzzing! This isn't textbook theory - it's real-world, real-talk insights you can

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24:27

EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS...

Top of Mind ·

2025/05/06

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again?In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In this episode we unpack: The reality of launching into Woolies (and why it’s not always what it

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22:47

EP:28 - (Part 1) Jaryd Terkelsen, Co-Founder of BYS...

Top of Mind ·

2025/04/22

Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be.In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you millions. In this episode we unpack: Why influencer marketing didn’t work (at first) The real cost of

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39:07

EP:27 - 4 Years, 4 Lessons: The Truth About Business...

Top of Mind ·

2025/04/09

Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey.I'm not claiming to be a business expert—but I am an expert in my own experience. And after four years of wins, failures, lessons, and big mindset shifts, I’ve

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27:13

EP:26 (Part 2) - Jade Spooner: From Burnout to...

Top of Mind ·

2025/03/25

They say “quitters never win,” but what if knowing when to walk away is actually the key to success?In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what

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26:17

EP:25 (Part 1) - Jade Spooner: From Startup Success...

Top of Mind ·

2025/03/11

They say “quitters never win,” but what if knowing when to walk away is actually the key to success?In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what

en

33:43

EP:24 - Beyond the Follow: The Truth About Online vs....

Top of Mind ·

2025/02/25

In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats?In this special episode of Top of Mind, host Hayley Westoby is joined by Sophie Hood (Founder of Soul Tonic) and Lauren Meisner (Founder of Centennial World & host of Infinite Scroll) for an unfiltered conversation on the evolution of networking in 2024. They dive deep into: The great debate: Is online or in-person networking more

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62:19

EP:23 - SXSW 2024: The Ultimate Pick Up Line - Who...

Top of Mind ·

2025/02/11

In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional networking still worth it? Or should we be focusing solely on up-skilling and boosting our online presence?This panel, recorded live at SXSW Sydney 2024, dives into how the creator economy has changed the game for personal branding and business growth. We discuss the ongoing crisis of connection in an

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46:06

EP:22 (Part 2) - Taz + Alessia: Going Live, Staying...

Top of Mind ·

2025/01/28

PART 2 What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the

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34:05

EP:21 - From Tinder to TikTok Royalty: How Taz +...

Top of Mind ·

2025/01/14

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age.In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between

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