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PODCAST

Spotlight

Welcome to "Spotlight," the podcast that shines a light on the incredible local businesses of the Twin Cities! In each bite-sized 15-minute episode, we dive deep into the authentic stories of the entrepreneurs, innovators, and dreamers who make our community thrive. From the bustling streets of Minneapolis to the vibrant neighborhoods of St. Paul, we bring you the unfiltered journeys, challenges, and triumphs of the people behind the businesses you love. Get ready to be inspired, entertained, and

arts

All Episodes

15:16

The Power of Tantrums: Healing Through Expression

Spotlight ·

2026/01/28

What if emotional release wasn’t something to suppress, but something to design for? In this episode, we explore the story behind House of Tantrums, a unique business built to give people a safe, judgment-free space to express big emotions. From smashing objects to creative expression, this conversation dives into why emotional release matters, how generational patterns shape the way we handle feelings, and what happens when we normalize letting it all out. Our guest, Nylisha McNutt, shares d...

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21:10

Transform Your Life with Breath Work

Spotlight ·

2026/01/28

What if the way you breathe is shaping your life? In this episode, Terri Peterson introduces soul breathing, a conscious breath work practice designed to support emotional, mental, and spiritual healing. She shares her personal journey from a 42-year career in pharmacy to becoming a breath work facilitator, and explains how proper breathing can help release stored trauma, increase vibrational energy, and reconnect us with our inner selves. The conversation explores why the exhale is just as i...

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15:15

From Hobby to Booked-Out Baker: The Sweet Journey of...

Spotlight ·

2026/01/23

What makes a cookie truly unforgettable—freshness, flavor, or that perfect soft bite? In today’s episode, Crystal spills the secret behind what makes SassyFras cookies stand out from the store-bought competition. From why freshness matters more than you think to how texture can make (or break) the cookie experience, this conversation dives into what separates a good cookie from a can’t-stop-thinking-about-it cookie. If you’ve ever bitten into a hard, stale cookie and thought, there has to be ...

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15:55

Why Most Experts Stay Invisible (And How Speaking...

Spotlight ·

2026/01/19

Most people don’t struggle with confidence—they struggle with claiming their voice. In this episode, Jenn Espinosa-Goswami, founder of Weightless, shares how personal transformation turned into a mission to help others be seen, heard, and paid for their message. Jenn opens up about losing 100 pounds, stepping onto stages before she felt “ready,” and why imposter syndrome keeps powerful voices quiet. We talk signature speeches, finding the right stages (not just any stage), and why representat...

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16:48

From Surviving to Thriving: The People Strategy...

Spotlight ·

2026/01/19

Why do so many small businesses think they have a hiring problem… when they actually have an HR problem? In this episode, Nicki from People Solutions Hub breaks down what’s really behind turnover, low morale, and hiring struggles—and why culture and compliance are non-negotiable if you want to grow. We talk proactive HR (before things break), why leaders shape retention more than perks ever will, and how post-pandemic expectations have permanently changed the job market. Nicki also shares pow...

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15:00

Elevate Your Business: Effective Digital Marketing...

Spotlight ·

2026/01/19

Being online isn’t the same as being findable. In this episode, Laura Olson of Tried and True Digital Marketing breaks down why so many small businesses are “doing marketing”—but still invisible. Laura shares how small to mid-sized businesses can actually get found online, what most websites are missing, and why SEO, Google profiles, and social media only work when they’re part of a strategy—not random effort. We talk marketing budgets (yes, the real numbers), niching down services with confi...

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15:22

From Guitar Dreams to Teaching Triumphs: Phil Olson's...

Spotlight ·

2026/01/19

Most people quit guitar because they’re taught what to play—not how music actually works. In this episode, Phil Olson shares how a childhood obsession with guitar turned into a teaching career that’s helped students around the world actually understand the instrument. Phil walks us through leaving corporate life, building a full-time teaching practice, and creating a method that connects chords and scales instead of memorizing random shapes. We talk confidence, creativity, and why his The Awe...

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17:25

The Business Model That Turns Everyday Work Into Real...

Spotlight ·

2026/01/19

Some businesses clean houses. Others quietly change lives. In this episode, Cassie Edwardson shares how she built One Healthy Clean with a mission far bigger than spotless homes—creating healthier spaces, lighter hearts, and real impact. Cassie opens up about why toxin-free living matters, how cleaning can relieve stress and restore peace, and why joy—not hustle—is her true metric of success. We also dive into her nonprofit, CJ Kindness Kits, which delivers personalized kindness kits to veter...

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16:12

Unlocking Your Mindset: How Hypnotherapy Can...

Spotlight ·

2026/01/19

Your mind isn’t working against you—it’s just been trained on the wrong thing. In this episode, Joshua Ray Peters breaks down why so many driven, self-aware people still feel stuck—and how aligning the conscious and unconscious mind creates real change. We explore the neuroscience behind habit loops and anxiety, why fear is often the brain trying to keep you safe, and how hypnotherapy helps de-hypnotize outdated patterns. Joshua explains why focusing on what you want (not what you’re avoiding...

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12:03

From Corporate Burnout to Purpose-Driven Business: A...

Spotlight ·

2026/01/19

Sometimes it takes almost losing your life to realize how you actually want to live it. In this episode, Abe Kao, owner of Clearbright Washing, shares the moments that reshaped his perspective on business, faith, and purpose. Abe opens up about walking away from a 20-year corporate career, a near-drowning experience in Bali that gave him a second chance at life, and the advice from his father that continues to guide every decision he makes: keep God at the center and relationships at the core...

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15:49

Navigating Real Estate with Phong Gao: Insights from...

Spotlight ·

2026/01/19

The best time to buy isn’t “when the market is perfect”—it’s when you’re prepared. In this episode, Phong Gao shares how he went from engineering to real estate—and why clarity, relationships, and action matter more than timing. Phong breaks down common real estate myths (like how agents actually get paid), why buyers need to be ready before they shop, and what today’s market demands from both buyers and sellers. We talk inspections, trust, long-term client relationships, and the joy of helpi...

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21:01

From Small Talk to Real Connection: The Skill That...

Spotlight ·

2026/01/19

Most opportunities don’t come from plans—they come from people. In this episode, Shahbaz shares his journey through the startup world, his love for HubSpot, and why curiosity is one of the most underrated business skills there is. We talk about what five-plus years in the startup ecosystem has taught him, why Startup Week opened his eyes to the power of community, and how simply following up can unlock doors most people never walk through. Shahbaz also shares how his side path as a wedding of...

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10:41

The Hidden Barriers No One Teaches First-Generation...

Spotlight ·

2026/01/19

The wealth gap isn’t about lack of ambition—it’s about lack of access. In this episode, Elvis Rivera shares how he’s using entrepreneurship and financial literacy to empower underserved communities and close the racial wealth gap. Elvis opens up about the challenges first-time and immigrant entrepreneurs face, why so many people have the desire to start businesses but not the knowledge to navigate the system, and how community support changes everything. We talk resilience, mindset, and why b...

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7:43

The Psychology Behind Follow-Ups That Actually Get a...

Spotlight ·

2026/01/19

Email is loud. Text gets answered. And that changes everything. In this episode, Erik Hinds pulls back the curtain on how AI-powered SMS is quietly outperforming traditional marketing—and why most businesses are leaving serious money on the table. As founder of The HotBot, Erik shares how human-sounding AI can revive old leads, automate follow-ups without feeling robotic, and create real conversations at scale. We dig into why empathy beats automation alone, how text messages are driving 60%+...

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13:44

From FDA Investigator to Your Compliance Coach

Spotlight ·

2026/01/19

FDA compliance isn’t red tape—it’s the difference between staying in business and getting shut down. In this episode, Jessica Novak, founder of FDA Import Insights, pulls back the curtain on what really happens behind FDA regulations—and why so many businesses get caught off guard. With 24 years inside the FDA, Jessica shares the biggest misconceptions companies have about compliance, why the details matter more than people realize, and how having a regulatory “coach” can save businesses time...

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9:47

A Founder’s Mission to End the Chaos of Rare Disease...

Spotlight ·

2026/01/19

Healthcare isn’t broken because people don’t care—it’s broken because the data doesn’t talk. In this episode, Emerson Villalta shares how his journey from studying food science at Cornell led him to build a health data solution for caregivers navigating rare diseases. We talk about the chaos families face inside a fragmented healthcare system, why interoperability is the real unlock for better outcomes, and how AI is reshaping what’s possible in health tech. Emerson also breaks down why meani...

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9:59

Think Bigger Than You’re Comfortable With (A Founder...

Spotlight ·

2026/01/19

AI doesn’t replace founders—it exposes them. In this episode, we unpack what really matters at the intersection of podcasting, entrepreneurship, and AI—straight from the energy of Twin Cities Startup Week. A seasoned serial founder, Tyler Olson, shares why AI needs human direction to be powerful, why entrepreneurs consistently underestimate how big they can think, and how creativity—not automation—is still the real edge. We talk risk-taking, learning in public, and why hearing other founders’...

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15:10

What 11 Years in Social Media Teaches You About...

Spotlight ·

2026/01/19

Virality doesn’t equal value—alignment does. In this episode, Joe Ruiz Jr., owner of Social Eye Marketing, breaks down what most brands get wrong about social media growth. Joe shares his journey from the film industry into marketing, why understanding who your content is for matters more than going viral, and how storytelling drives real business results. We dive into platform evolution, targeting vs. attention, and a wild case study where a niche water delivery service exploded online—witho...

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8:31

The Magic of Coworking: Why Collaboration Beats...

Spotlight ·

2026/01/19

Community isn’t built through networking—it’s built through trust. In this episode, Jamie Rissi of Wellworth shares how a once-vacant Woolworth building became one of downtown St. Paul’s most intentional, people-first workspaces. Jamie breaks down why Wellworth focuses on health, sustainability, and real connection over surface-level business talk. We talk about designing spaces that actually support how humans work, community events that prioritize relationships before referrals, and why St....

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9:42

The Quiet Crisis No One Talks About After Leaving...

Spotlight ·

2026/01/19

Your job title can disappear overnight—who you are can’t. In this episode, Travis opens up about walking away from corporate life and into strategic advisory work—and the identity shift that comes with it. We talk midlife reinvention, the quiet fear (and freedom) of starting over, and why startup communities feel so different from traditional careers. Travis shares how risk-taking led to self-discovery, how shared stories create momentum, and why finding community matters just as much as find...

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69 results

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