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PODCAST

Show Up Real

Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online

business entrepreneurship

All Episodes

34:37

[ Q4 Lock-in Series ] How to Choose a Goal That...

Show Up Real ·

2025/10/15

In this episode of Show Up Real, I’m talking about how to pick the kind of goal that actually grows you — not just your business.We’re walking through what it means to really challenge yourself this quarter, how to choose an audacious goal that stretches you, and how to face the parts of yourself that keep you playing small. I’ll share how to identify the growth or skill your next level requires, what role your ego plays in holding you back, and how to commit to doing the work even when it’s

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41:39

Q4 Lock-in Breakdown [ Join us in locking the f in ]

Show Up Real ·

2025/10/08

On today's episode Cat is sharing details about her commitment to lock in and the commitment she is challenging her clients to inside of Show Up Real. Cat breaks down why this commitment is personal, stories of how much can happen in such a short period of time, and she breaks down the questions to ask yourself to lock into one big scary goal and the mindset shifts needed to commit. Join us by subscribing & following me on IG @catdelcarmen For 1:1 Coaching Details, click

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57:51

How to Retire in Your 30s with Walli Miller

Show Up Real ·

2025/09/17

In this conversation, Walli Miller shares her inspiring journey to financial independence and early retirement at the age of 39. She shares the principles of the FIRE movement, the importance of building wealth through investing, and how to calculate your financial independence number. Walli emphasizes the significance of intentional spending and mindset shifts in achieving financial freedom, while also addressing common spending traps and the role of income in wealth building. The discussion

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47:21

Gerrymandering, Election Manipulation, & a Political...

Show Up Real ·

2025/08/27

We are not building businesses in normal times. If you live in the United States of America, right now is the time to be aware of what is happening and have conversations about it. On today's episode, I speak with Texas State Representative Linda Garcia about the critical issues surrounding gerrymandering, the current political climate in Texas, and the importance of community engagement in the democratic process. We discuss the implications of redistricting, the role of the President in state

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02:00:28

Webinar Replay: Create they-are-reading-my-mind Content

Show Up Real ·

2025/07/29

Join SHOW UP REAL: https://catdelcarmen.com/show-up-realDM Cat on Instagram: https://www.instagram.com/catdelcarmen

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49:18

How Nathalia Turned Her Launch Around inside Show Up...

Show Up Real ·

2025/07/22

In this episode, Nathalia shares her recent launch for her group program strategy and results and how the coaching inside Show up Real helped her double down on selling. She shares how she makes time for content creation and they way she thinks about making offers and selling unapologetically. We also talk mom-life, boundaries and how she integrates working on her business -- even as a breadwinner. To learn more about Nathalia, follow her on Instagram:

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01:01:31

How Nicole Create $17k inside Show Up Real

Show Up Real ·

2025/07/16

SummaryOn today's episode, Cat talks with Show Up Real client, Nicole Santos, Business Authenticity Coach. They celebrate Nicole's lastest milestone of hitting $17k in less than a month. They discuss the importance of self-trust, the impact of environment on productivity, and the significance of community and connection in business. Nicole shares how she created this result and how Show Up Real has helped her reframe her thinking and strategies. They talk through how your coach identity, authentic

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29:21

[ Over Strategizing Series ] The Two-Brain Strategy

Show Up Real ·

2025/07/08

In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.We’ll talk about: The real reason your content might be falling flat What buyer psychology has to do with content that sells How to separate your business brain from your service brain Tangible ways to better understand your ideal client (without guessing) If you want your content to create

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34:27

[ Over-Strategizing Series ] Simplify Your Marketing...

Show Up Real ·

2025/07/03

In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales.Make sure to register for her upcoming webinar: How to Create they-are-reading-my-mind Content for WOC Coaches who want

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32:52

How to Write Emails & Captions Quicker

Show Up Real ·

2025/06/25

In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation.Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing. If you want to write more copy that converts, listen to this episode!

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58:41

How to Use Your Story for Business with Yvonne Armenta

Show Up Real ·

2025/06/10

In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth.They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication. Yvonne shares her background, experiences in the tech industry, and how she found her voice as a Latina speaker. The conversation emphasizes the need for practice, reflection, and embracing one's

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55:04

How to Monetize Your Blog in 2025 with Jannese Torres

Show Up Real ·

2025/06/03

In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape.They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasizing the need for valuable, how-to content. The conversation also highlights the importance of analyzing

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01:09:23

From Educator to Influencer & Author: How Jaimee...

Show Up Real ·

2025/05/27

In this engaging conversation, Jaimee Raquel shares her journey from a teacher to a social media influencer, discussing her struggles with health, the birth of her brand JFIT, and the challenges of navigating visibility and criticism in the online space.She emphasizes the importance of living in one's truth and supporting the community through shared experiences and knowledge. In this conversation, Jaimee Raquel discusses her evolving mindset towards content creation since going full-time,

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01:03:49

$100k Year Serving Women in Trades with Louise Azzopardi

Show Up Real ·

2025/05/20

In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with family expectations, societal perceptions of feminism, and the courage it takes to speak out on

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23:48

Being Coachable [ Re-Release ]

Show Up Real ·

2025/05/14

Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series Learn about Show Up Real: https://catdelcarmen.com/show-up-real

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37:44

The Reason You Can’t Stay Consistent With Content

Show Up Real ·

2025/04/23

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethicallyA simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one. I’m hosting a brand new workshop, teaching you exactly how to create a content

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31:14

How to Create High Quality Content

Show Up Real ·

2025/04/15

On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients. -- Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically A simple, repeatable content strategy that encourages you to post & go. A

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43:06

Content System Vs Content Strategy

Show Up Real ·

2025/04/09

On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content.Episode Takeaways: Consistency in content creation is crucial for audience engagement. Value provided through content can lead to financial success. A content strategy defines the 'why' behind your content. A content system outlines

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36:10

4 Types of Content that *actually* Sells Your Content

Show Up Real ·

2025/03/27

Episode Takeaways: Four types of content are essential for coaching success. Solutions-based content addresses client challenges directly. Possibility content inspires clients by showcasing success stories. Educational content builds authority and expertise in your niche. Leadership content shares personal insights and unique perspectives. Engagement on social media platforms can significantly boost visibility. Consistency and authenticity are key in content creation. Variety in content types

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35:36

Conditional vs Unconditional Marketing

Show Up Real ·

2025/03/18

In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales. She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts. ---- Work with me 1:1 (Doors close next week):

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