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PODCAST

Pelvic PT Rising

Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You"ll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in

health & fitness alternative health

All Episodes

36:12

Stop Borrowing Your Patient's Story - Help Them...

Pelvic PT Rising ·

2025/12/08

We dive into one of the most overlooked clinical skills in pelvic rehab: 👉 helping patients make sense of their own story. Patients often arrive with narratives that are fragmented, confusing, or shaped by years of mixed messages. When clinicians accidentally adopt that narrative, both the patient and the plan of care end up lost. We explore: Why so many patients lack a cohesive understanding of their conditionHow unclear stories lead to frustration, fear, and chasing answersOur role in...

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24:46

Why 90% of Business Owners Don't Reach Their...

Pelvic PT Rising ·

2025/12/04

🎙️ Why 90% of Pelvic Health Business Owners Aren’t Hitting Their Financial Goals We break down exactly why so many pelvic health business owners struggle financially — and what to do about it. This episode is based on data from our community and our experience working with more than 800+ pelvic rehab business owners. And the truth? Most owners aren’t missing their financial goals because 'people are afraid of spending money' or 'it just isn't working in my town or they’re “bad at

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39:49

Money, Mentorship, Flexibility? What to Prioritize in...

Pelvic PT Rising ·

2025/12/01

🎙️ How to Choose the Right Pelvic Health Job + PelviCon Sold Out in 4 Minutes PelviCon 2026 sold out (again!) in just 4 minutes — which is both incredible and challenging. We wish everyone who showed up at 9:00am could have gotten an in-person spot. And TODAY is the last day to get the lowest possible price on the PelviCon Live Virtual + Recording pass! 💼 Now… let’s talk about HIRING. Whether you’re job-hunting now or planning ahead, this episode walks you through the four things you sh...

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14:49

The Ultimate PelviCon 2026 FAQ Episode

Pelvic PT Rising ·

2025/11/26

Got questions about PelviCon 2026? We’ve got answers! 🙌 In this episode, we run through the most common questions we’ve been getting about the 2026 event — from logistics and travel tips to how Live Virtual works and what to expect at the conference itself. We’ll cover: What’s included with your in-person or Live Virtual ticketTravel dates and hotel infoThe difference between the In-Person and Live Virtual + Recording experienceHow to make the most of your PelviCon weekend experience🎟️ ...

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43:48

The 2026 PelviCon Lineup Is Here — And It’s Epic!

Pelvic PT Rising ·

2025/11/24

We’re giving you the inside scoop on the PelviCon 2026 speaker lineup! 🎤 In this episode, we share how this year’s roster of world-class pelvic health experts came together — and what makes the 2026 event the most diverse, practical, and forward-thinking lineup yet. You’ll hear about: How the speaker selection process works behind the scenesThe new voices and international experts joining PelviCon 2026Returning favorites and what new topics they’ll be tacklingThe overall theme for 2026 and

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27:26

Work-Life Balance: What Are You Optimizing For?

Pelvic PT Rising ·

2025/11/20

“Work-life balance” gets thrown around a lot — but most conversations just blame work. In this episode, we talk about what real balance actually looks like — and how to create it in a way that matches your values, your season of life, and what you’re optimizing for right now. We cover: 🌿 The real question — what are you optimizing for? Profit, time, impact, energy? 🌀 The seasons of business and life (maternity leaves, caregiving, growth spurts) 🎯 Why business goals shouldn’t exist in ...

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24:18

The Soundtracks Dragging Your Business Down

Pelvic PT Rising ·

2025/11/13

We all have “soundtracks” — those repetitive thoughts that quietly shape how we act in business. Some are harmless, but others drag us down, create guilt, and keep us stuck. In this episode, we unpack some of the most dangerous soundtracks we hear from clinicians and business owners — and how to rewrite them. We cover: 🧠 The hidden money soundtracks (like “I’m so expensive” or “They’ll think I’m greedy”) 💬 The confidence soundtracks (“I’m not good at business” or “I just want to t...

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33:30

Why Experience Isn't Everything in Pelvic Rehab

Pelvic PT Rising ·

2025/11/10

When we’re hiring at PelvicSanity (and we are right now 👀), we always get asked what we’re looking for — and honestly, it’s not what most people expect. Experience is great…but it’s not everything. In pelvic rehab, years on a résumé don’t necessarily translate to better outcomes, better patient care, or better fit. In this episode, we’re diving into: Why “experience” in other specialties doesn’t mean much in pelvic healthHow quantity (number of patients treated) and quality (mentorship,

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26:31

You Can't Be All Things to All People

Pelvic PT Rising ·

2025/11/06

Trying to be everything to everyone is one of the fastest ways to burn out as a business owner. In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit. We cover: Why saying no is one of the healthiest business decisions you can makeHow to stop feeling guilty about your rates or not taking insuranceWhy having a waitlist isn’t a bad thing — it’s a sign your business is wo...

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12:42

Nicole's Nudge #6 - Share Some Gratitude

Pelvic PT Rising ·

2025/11/03

This week’s Nicole’s Nudge is all about appreciation. It’s easy to think positive thoughts about our colleagues, mentors, or peers in the pelvic health field—but how often do we actually tell them? Expressing gratitude not only lifts them up, but it activates the gratitude centers in our own brains as well. Nicole’s Nudges are quick, actionable challenges designed to strengthen both your clinical practice and your connection to the pelvic health community. Your challenge: Pick a pel...

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34:24

Spooky Things in Business: What Should (and...

Pelvic PT Rising ·

2025/10/30

It’s spooky season — and there’s nothing scarier than running a business sometimes. In this Halloween-themed episode, we break down what should actually scare you in business (and what’s just a fake jump scare). We cover: 👻 The “fake” fears — bad reviews, competition, scary letters, and other harmless haunts 🩸 The real monsters — bad onboarding, toxic employees, moving goalposts, and losing alignment 🎃 How to face your business fears with clarity and confidence 🎯 Ready to st...

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14:10

Nicole's Nudge #5 - Nervous System First

Pelvic PT Rising ·

2025/10/27

In this Nicole’s Nudge, we’re focusing on the nervous system—and why it should be part of every evaluation and treatment plan. There isn't a single pelvic health condition the nervous system doesn’t influence. We’ll discuss different ways to introduce nervous system concepts depending on your patient’s personality type, how to make this clinically relevant, and why consistency is key. Nicole’s Nudges are short, practical episodes designed to help you refine your skills and return ...

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27:58

The 3 Types of Failing Businesses

Pelvic PT Rising ·

2025/10/23

The 3 Types of Failing Businesses (And Which One You Might Be In) When we think about business failure, most of us imagine closing the doors for good. But in reality, there are three different types of failure we see in pelvic health businesses — and two of them are much more common, but rarely talked about. In this episode, we cover: Why some practices close completely (and how often it happens nationally)The “Business Purgatory" owners that limp along but never grow or provide freedomThe "G...

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15:23

Nicole's Nudge #4 - Dig Into the Foundations of...

Pelvic PT Rising ·

2025/10/20

This week’s Nudge challenges you to choose one foundational aspect of pelvic health—sleep, movement, nutrition, or stress management—and ask every single one of your patients about it. These lifestyle factors are often overlooked but play a huge role in long-term outcomes. We discuss how to weave these questions into your sessions, what to look for in patient responses, and how to make foundations an integral part of your care plan. Nicole’s Nudges are short, bite-sized challenges that...

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27:31

How Your Schedule (Should) Change as a...

Pelvic PT Rising ·

2025/10/16

Time Management for Multi-Clinician Owners: From Clinician to CEO When you move from solopreneur to leading a team, your time priorities must shift. But most owners struggle to make this change—stuck treating too many patients and never carving out time for leadership work. In this episode, we cover: Why “what got you here won’t get you there”The new #1 priority as a multi-clinician owner (hint: it’s not seeing patients)Carving out time for staff training, hiring, and systems creationHow to c...

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12:55

Nicole's Nudge #3 - What's Your Reset Ritual?

Pelvic PT Rising ·

2025/10/13

Do you have a reset ritual between patients? In this Nicole’s Nudge, we talk about the importance of letting go of the last session and preparing yourself mentally, physically, and emotionally for the next. Whether it’s hand washing, a deep breath, or a mantra, the key is having a consistent practice to reset your nervous system. We’ll explore why reset rituals are so critical, examples of what they can look like, and how to evaluate whether yours is working effectively. Nicole’s Nudge...

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30:44

Building Your Ideal Week as a Solopreneur

Pelvic PT Rising ·

2025/10/09

Time Management for Solopreneurs: Building a Schedule That Works Most solopreneurs don’t have a real schedule—they’re just reacting. Between patients, documentation, marketing, admin, and even social media, the day feels scattered and exhausting. No wonder burnout is so common. In this episode, we break down how to build a schedule that actually works for YOU, including: Why your highest-value task is seeing patients (and how to structure it)How to use the Green/Yellow/Red system for your cal...

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12:26

Nicole's Nudge #2 - Don't Forget the Feet

Pelvic PT Rising ·

2025/10/06

This week’s Nicole’s Nudge is a reminder not to overlook the feet. Our patients’ mechanics are influenced both from the top down and the bottom up. By assessing the foot, mid-foot, and rearfoot, we can uncover important contributors to pelvic floor dysfunction—or confidently check them off as not contributing to the issue. Nicole’s Nudges are short, focused trainings designed to help you sharpen your skills and get back to the basics. Each one gives you a simple challenge you can...

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33:32

The 8 Pricing Mistakes Killing Your Profit

Pelvic PT Rising ·

2025/10/02

These Pricing Mistakes That Are Killing Your Practice Pricing is the single biggest lever in whether your business thrives—or keeps you stuck. And here’s the truth: in working with over 800 practice owners, we’ve never told anyone they were overpriced. Ever. In this episode, we share: The most common pricing mistakes that cost practice owners thousands (sometimes millions!)Why packages are hurting your practice more than you realizeThe fallacy of waiting for the “perfect time” to raise prices...

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19:19

Nicole's Nudge #1 - Ask Better Evaluation Questions

Pelvic PT Rising ·

2025/09/29

In this first Nicole’s Nudge episode, we’re diving into two powerful questions you can use to unlock your patient’s true goals during their evaluation. Too often, we get caught up in the symptoms without uncovering what really scares our patients—or how their life would change if those symptoms disappeared. These questions can shift the entire course of care and strengthen the therapeutic alliance right from the start. Listen in as we share the exact phrasing for these questions, why th...

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