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PODCAST

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the

business marketing

All Episodes

20:15

Why Podcast SEO Makes It Easier Than Ever for Niche...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/09/24

“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that...

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22:44

5 Ways to Create Swiftie-Level Loyalty That Drives...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/09/17

Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy wa...

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11:21

Taylor Swift’s Engagement Just Handed Us The Biggest...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/09/10

Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matt...

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26:15

Fix My Pod | Is Your Audience Too Broad to Grow?...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/09/03

You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listener...

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15:55

Q + A | How Do You Make Listeners Care About...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/08/27

Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less ...

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23:40

The One Thing Every Podcast Needs to Make New...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/08/20

Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the problems your show solves, why they don’t have to be deep or life-changing to hook listeners, and why this one thing matters more than your audio qual...

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19:04

3 Tests Every Podcaster Should Run Before Their Next...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/08/14

It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most listened-to shows), joins me back inside this episode to share the surprising patterns behind what makes listeners hit play or scroll past a show. Plu...

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19:42

How to Find Out What Listeners Really Want From Your...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/08/13

Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback gives you a false sense of success, the blind spots that make new listeners tune out in the first 7 seconds, and how to get reliable input from real...

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21:17

The Guest Booking Strategy That Saves You From Boring...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/08/06

Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a friend, and trust you more with every listen. We're breaking down why “good on paper” guests don’t guarantee bingeworthy interviews, the four red ...

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27:42

Fix My Pod | Not Getting Listens? It Could Be Your...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/30

You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. Maybe you’ve even changed your cover art, rewritten your description, or tested a new format. But the listens STILL aren’t coming (and you’re low-key resenting how much time you’ve spent talking to an empty room.) Most podcasters think it’s a marketing problem. But more often, it’s messaging — starting with your episode titles. And the longer you misdiagnose it, the longer your podcast s...

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13:28

Why Your Social Posts Aren’t Driving Podcast Growth

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/23

If you’re tired of posting content to social media trying to grow your podcast only to get four likes and no new downloads—the problem isn’t the algorithm. The problem is that you’re expecting social to drive podcast growth instead of letting your podcast drive your social strategy. That's because social isn’t where people go to discover your podcast. It’s where they decide if they trust you enough to listen to your show in the first place. That's why in this episode, I'll show you how to rev...

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18:45

How to Position Your Podcast So People Want to Work...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/16

If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people should pick your show out of hundreds of others they could listen to, the right listeners will scroll right past it. That’s exactly what was hap...

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19:53

Q + A | How Much Should You Actually Teach Inside...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/09

You’ve been told to make your podcast content “valuable,” but no one ever tells you what that actually means. So you default to teaching step-by-step—hoping that if you give away enough value for free, your inbox will be flooded with messages from people asking how to work with you. But that’s not how it works. Because listeners won’t hire you if they feel like they already got everything they came for. So where’s the line between giving enough and giving too much? How much can you shar...

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21:58

How to Grow Your Podcast Audience and Email List at...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/03

Most podcasters treat email like a checkbox: “Sent the episode to my list—done.” But if that’s your whole strategy, it’s why no one's clicking. In this episode, email marketing legend and Do This Not That podcast host Jay Schwedelson is back to break down what it actually takes to use email to drive real podcast growth. You’ll learn why the first two words of your subject line decide whether your email gets opened, the one stat that can 20x your open rate, and how to grow your list daily usin...

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25:25

What to Post on LinkedIn to Grow Your Podcast This...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/07/02

Still think LinkedIn is just for job seekers or recruiter pitches? Think again. It’s one of the last platforms where organic reach actually works—and it might be one of the fastest ways to get new listeners to your podcast every week. In this episode, Jay Schwedelson breaks down the exact LinkedIn strategy he's used to help grow Do This, Not That into a Top 10 marketing podcast in the U.S., with over 390 episodes and 2,000+ glowing reviews—all in under two years. By the end of this episode, y...

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17:01

Use This Podcast CTA Framework to Turn Your Listeners...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/06/25

If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear. And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden leak in your lead flow, costing you potential clients and revenue you don’t even realize you’re losing. In this episode, we’re breaking down exact...

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23:57

Q + A | How Do I Give a Podcast CTA That Doesn't...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/06/18

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads. In this episode, I’m breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to ...

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23:55

Fix My Pod | Not Getting Listener Feedback? You're...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/06/11

You’re showing up. You’re publishing every week. So why does it still feel like no one’s listening? That’s the question Conrad—documentary filmmaker and host of The First Responder Wellness Podcast—was asking when he came to me for help. He's nearly 80 episodes in and reaching first responders across the country… but getting no reviews, no shares, and not enough listener engagement to know if the podcast is actually helping anyone. In this Fix My Pod coaching session, we dig into why this hap...

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22:54

The 5 Podcasting Metrics No One's Teaching (That...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/06/04

Downloads are the most unreliable metric for measuring a podcast’s true success. The problem? Most podcasters still rely solely on them to decide if their show is “working.” In this episode, find out why the podcasting metrics that matter most aren’t the ones at the top of your dashboard, and learn to decode what these five key data points say about your show's growth. If you’re ready to make sense of your numbers and finally build a show that grows (without guessing and without wasting...

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12:26

Why Spotify’s New “Plays” Feature Actually Hurts...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/29

Spotify just rolled out a new feature called “Plays” that shows your episode play counts publicly inside their app. But this move isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field—and it benefits Spotify, not you. Worse? It distracts you from the metrics that actually show if your podcast is working. And for independent, niche hosts, this one visible number will breed unhealthy comparison, magnify self-doubt, and drive thousands of tal...

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363 results

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