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PODCAST

Content + AI

Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.

technology management

All Episodes

34:12

Colleen Jones: AI and The Content Advantage – Episode 39

Content + AI ·

2024/10/24

Colleen JonesNow in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology. We talked

en-US

32:21

Bill Rogers: AI-Powered Assistants, Chat, and Search...

Content + AI ·

2024/09/17

Bill RogersBill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches. We talked about: his work at his latest startup, ai12z, which builds copilots designed to power content experiences his use of the term "copilot" as a generic AI capability, to distinguish it from branded uses of the word the two main capabilities of their copilot: question answering and

en-US

34:16

Jeff Coyle: Creating New Content-Marketing...

Content + AI ·

2024/09/03

Jeff CoyleGenerative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes. While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver. We talked about: his decade-long history in working with NLP, AI, and content his overview of the rapid progression of AI technology over the past two years the

en-US

32:03

Cennydd Bowles: Design and Tech Ethics for Our AI...

Content + AI ·

2024/07/31

Cennydd BowlesLike most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications. After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth. His explorations have led him to extensive academic study as well as speaking gigs and writing on the subject, including a book, Future Ethics. We talked about: his

en-US

30:48

Sharon Ni: Merging Conversation Design and Content...

Content + AI ·

2024/07/23

Sharon NiOne of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design. Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversational design and technical AI skills by attending conferences, hackathons, and other events, by networking extensively, and by experimenting

en-US

34:08

Andrew Stein: Content Design and AI Leadership –...

Content + AI ·

2024/07/17

Andrew SteinLike many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team. Since then, Andrew has discovered many ways to apply AI in his content design work, both in conventional digital-product design and in content work on AI products. He has also discovered a happy additional benefit of taking the lead on AI. His

en-US

30:42

Anna Potapova: Managing AI Content at Scale for an...

Content + AI ·

2024/07/11

Anna PotapovaGenerative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies. Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalization, and other areas where her strategic-content mind guides her. We talked about: her recent promotion to a new leadership role at AliExpress

en-US

33:48

Duane Forrester: Evolving SEO Strategy for the...

Content + AI ·

2024/07/03

Duane ForresterSEO has always been difficult, but generative AI takes things to an entirely new level. Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also helped launch the schema.org structured-data standard. Duane offers plenty of AI-specific advice about how to navigate the new search landscape. But he

en-US

36:21

Leah Krauss: Responsible AI and Content Design at...

Content + AI ·

2024/06/25

Leah KraussNew AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models. As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues understand and follow the responsible-AI principles that the company has developed. Leah's advocacy helps her design and product teams create a product

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Jack Molisani: The Impact of AI on Technical...

Content + AI ·

2024/06/12

Jack MolisaniAs the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inaccuracy of generative AI content and the inability of AI tools to comprehend subtle human communication clues. We talked about: his work

en-US

Lisa Welchman: Content, AI, and Digital Governance –...

Content + AI ·

2024/06/06

Lisa WelchmanOver the past 25 years, Lisa Welchman has established and codified the field of digital governance. With an enterprise consulting career that spans the emergence of the web, the arrival of social media, and the rise of mobile computing, she is uniquely positioned to help digital practitioners, managers, and executives understand and manage the governance issues that arise with the arrival of generative AI. Lisa is the author of the leading book in her field, Managing Chaos: Digital

en-US

Rob Hoeijmakers: Using AI to Transform Blogging...

Content + AI ·

2024/05/27

Rob HoeijmakersLLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals. Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows. This lets him spend more time on his websites' information architecture and improves the business results he gets from his blog. We talked about: his work as a web

en-US

30:47

Chelsea Larsson: Building an AI Learning Machine at...

Content + AI ·

2024/05/16

Chelsea LarssonThe arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford. At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation skills that designers have always relied on. We talked about: her work as a senior director of experience design at Expedia how she is

en-US

37:48

Patrick Stafford: The Future of AI and Content Design...

Content + AI ·

2024/04/28

Patrick StaffordLike most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future. Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opinions of content designers about new AI tools and practices. We talked about: his work as the co-founder and CEO of the UX Content Collective the

en-US

31:26

Wouter Sligter: Authenticity in the Age of AI –...

Content + AI ·

2024/04/21

Wouter SligterFiguring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights. Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms. Transparency is a key element in implementing solutions that evoke and support the authentic human experiences that underlie these systems. We talked about: his background as a

en-US

30:59

Lasse Rindom: Lying Robots, Chaotic Code, and Other...

Content + AI ·

2024/04/09

Lasse RindomLasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries. In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions. We talked about: his work as an AI leader at Basico, the origins of his AI-focused podcast, The Only Constant the unexpected opportunities that arise

en-US

35:17

Gerry McGovern: The Environmental Impacts of AI –...

Content + AI ·

2024/04/02

Gerry McGovernAs we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet. Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic side effects, and human misery, which he shares in his book, World Wide Waste. We talked about: how he became an environmental activist focused on

en-US

34:04

Mike Atherton: Serious AI Insights from a Whimsical...

Content + AI ·

2024/03/25

Mike AthertonMike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious. Newsbang is a daily AI-produced satirical news show. Its content is based on real historical news but delivered by AI-created stereotypical newscasters. The result is fun, but the process of creating the show has added real-world technical

en-US

33:18

Elizabeth Beasley: A Financial-Industry “Risk Nerd”...

Content + AI ·

2024/03/11

Elizabeth BeasleyAs AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice. Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy, hence her identification as a "risk nerd." She has also navigated big business changes before, like the shift from cable broadcasting to video streaming, and saw in those transitions the benefits of being a

en-US

32:08

Maaike Groenewege: From Technical Writing to Prompt...

Content + AI ·

2024/03/04

Maaike GroenewegeMaaike Groenewege began her content career in technical communication. She is now a leading voice in conversation design for AI. Maaike draws on her technical writing background in her conversational AI practice, having observed that whether you're writing for humans or designing prompts for LLMs, you have to truly understand your audience and consistently provide clear and specific instructions. We talked about: her work over the past couple of years as a prompt designer

en-US

39 results

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