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PODCAST

Art Wisdom Podcast

Building a successful art business means mastering marketing, sales, social media, & more. Join entrepreneurial artists, Cathrin Machin and Chris Mercer as they teach you how.

arts visual arts

All Episodes

01:11:29

Out there is your perfect client... if only they knew...

Art Wisdom Podcast ·

2023/12/20

Love them or hate them reels can get you in front of millions of new people. But small details are the difference between being seen by 500 people of 5 million people. Cat and Chris break down the 9 steps to making a reel that goes viral.

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26:40

If you struggle to come up with content ideas for...

Art Wisdom Podcast ·

2023/07/05

Cat and Chris have laid out their top 10 ideas for content that you can use over and over again. Because in this digital era, attention is the most valuable resource, and the way to get that is amazing content

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56:28

Don't get anything framed without listening to this...

Art Wisdom Podcast ·

2023/06/21

Cat and Chris interview expert framer Amy Murphy from Accent Fine Art Framing to reveal the top industry knowledge you must know to present your artwork well.

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55:00

If you want your art to go viral you need this...

Art Wisdom Podcast ·

2023/06/07

A huge part of online success is down to how you build your content production habits. In this podcast Chris and Cat tell you how.

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01:05:52

Want your art to create passive income? AW39

Art Wisdom Podcast ·

2023/05/24

Then licensing is for you. Chris and Cat interview art licensing expert Maggi McDonald about how to find these incredible opportunities and how to make the most of them.

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35:52

5 things that are killing your art sales - AW 38

Art Wisdom Podcast ·

2023/05/03

5 things that are killing your art sales - AW 38 Your artwork deserves to be in the hands of people who will love it, but if you do any of these 5 things, that may never happen! Chris and Cat talk about what not to do if you want to sell your artwork and what you should do instead. https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/ https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/

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40:14

Why your marketing isn't working - Part 4...

Art Wisdom Podcast ·

2023/04/19

Why your marketing isn't working - Part 4 IMPLEMENTATION AW37 Its all good doing the planning, but if you don't implement it you'll be stuck still. Cat and Chris give you top tips on how to take your purpose mission and values and actually apply them in the real world so you can find your dream clients. https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/ https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/

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26:07

Why your marketing isn’t working - Part 3 Values AW36

Art Wisdom Podcast ·

2023/04/05

Why your marketing isn’t working - Part 3 Values AW36 If you want to attract the right audience for your work you need to know your VALUES. Your vibe attracts your tribe, Chris and Cat explain how values may be the key to you finding the people who will cherish and buy your artwork. https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/ https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/

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51:03

Why your marketing isn't working - Part 2, MISSION AW35

Art Wisdom Podcast ·

2023/03/22

Do you ever feel directionless like you're stuck in the day to day grind but getting nowhere? In this episode Cat and Chris explain the magic behind creating a "MISSION" and how it will help you direct your marketing so it connects you to your desired clients. https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/ https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/

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49:02

Why your marketing isn't working? - Part 1, PURPOSE AW34

Art Wisdom Podcast ·

2023/03/08

Have you spent time making art but no one is listening? Do you find that you're not attracting the right kind of clients for your work, Chris & Cat explain the foundational principle of "PURPOSE" and why it's the key to getting your marketing to work. https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/ https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/

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47:42

Struggling to be motivated to make art? AW33

Art Wisdom Podcast ·

2023/02/22

Are you too busy, too tired, and feel a creative drought? This episode if for you, we talk about how to be creative and motivated even when you're tired or short on time. https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/ https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/

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01:01:22

Ever wanted to know how people get gallery...

Art Wisdom Podcast ·

2023/02/08

Devin went from being burnt out at work, to going full-time as an artist. He explains how he became part of a gallery, featured in multiple shows and started selling commissions. https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/ https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/

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31:42

How to connect with your audience without being on...

Art Wisdom Podcast ·

2023/01/25

Connection is the most important thing when it comes to selling your artwork, but how do you do it when you can't be on camera? Cat and Chris share useful insights and top ways to build relationships without showing your face. https://www.facebook.com/chrismercerartist https://www.instagram.com/chrismercerartist/ https://www.facebook.com/CathrinMachin https://www.instagram.com/cathrinmachin/

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01:22:17

Q&A: Help I have no art sales (AW 30)

Art Wisdom Podcast ·

2023/01/18

Having a hard time selling art? This is the episode for you. Chris and Chris do the ultimate art sales overview sharing how to fix your business when art sales aren't happening.

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41:23

Copyright for Artists (AW29)

Art Wisdom Podcast ·

2023/01/05

Have you ever had your art stolen or used without your permission? In this episode, we discuss the ins and outs of copyright and cover how you can handle these situations yourself.

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01:26:28

Maggi MacDonald sucessful artist shares her secrets...

Art Wisdom Podcast ·

2022/12/14

Learn the secrets of successful artist Maggi McDonald as she generously shares how she creates consistent art sales with over 50% of clients coming back to buy more.

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58:28

How to SELL art AW27

Art Wisdom Podcast ·

2022/11/10

Want to know how to sell without sleaze? In this episode we are joined by Martin Eade, a world-class salesman who breaks down how to authentically sell your artwork & take your art business to the next level

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41:52

How do you price your artwork? AW26

Art Wisdom Podcast ·

2022/08/24

How you price your artwork is critical to whether you get taken seriously as an artist or not. But as with all things it's a balance. Chris and Cat share the secrets to getting your pricing right and what pitfalls to look out for.

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32:18

AW25 - Have you ever wanted to quit as an artist? -...

Art Wisdom Podcast ·

2022/07/28

If your art isn't getting the results you want, it can sometimes feel demoralising. If you've ever felt like giving up being an artist, this is the episode for you. Chris and Cat discuss the vital steps to get out of the rut, and the mindset to keep on going.

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46:44

AW24 - How you can get your art seen by millions of...

Art Wisdom Podcast ·

2022/07/14

Tiktok and Instagram reels have a secret formula that will allow you can send your artwork viral, putting it in front of tens of millions of people. Cat & Chris as they break down the step by step of how to make these platforms work for you without having to spend a single cent on advertising.

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43 results

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