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PODCAST

The Flow State Podcast

Stuart P. Turner

How are modern B2B teams proving marketing ROI? What does it take to align sales and marketing around the same goals? How do you build a revenue engine that shows which programs actually work?The Flow State Podcast brings you conversations with marketing and sales leaders who are rethinking growth. Hosted by Stuart P. Turner, each episode explores the strategies, frameworks, and real-world experiences behind measurable pipeline growth.From account-based execution to social selling programs, RevOps

business marketing

All Episodes

49:16

Complex sales deep dive! Government sales strategy...

The Flow State Podcast ·

2025/12/13

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

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13:30

The B2B sales solution you need in your life right now

The Flow State Podcast ·

2025/12/05

Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours.Learn more: https:/findtheflowstate.com

en

47:17

Complex sales deep dive! The challenges of selling to...

The Flow State Podcast ·

2025/11/28

Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...

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20:16

Sales challenges (and opportunities?) at the close of...

The Flow State Podcast ·

2025/11/14

Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026.#findtheflowstate

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48:45

SXSW Sydney 2025 highlights, what the hell happened...

The Flow State Podcast ·

2025/10/24

Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year.

en

20:40

Account Based Execution (ABX) - The simple way to...

The Flow State Podcast ·

2025/10/17

Looking for a simple steel thread from strategy to revenue movement? Look no further! Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, improve collaboration and you know, make more money. Eve's article here: https://www.linkedin.com/pulse/account-based-execution-abx-missing-link-between-chen-mba-bb-%E9%99%B3%E8%8B%A5%E5%B9%B3--duavc/

en

39:55

The Flow State Podcast - S03 E14 - The philosophy of...

The Flow State Podcast ·

2025/10/03

Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the question "what do you do with your degree?"

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56:43

The Flow State Podcast - S03 E13 - The Implications...

The Flow State Podcast ·

2025/09/26

"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu speaks to Lotty Wiltshaw, Director and Founder of Shot Blast Media, about the power of being yourself, the magic of long form video and why just getting started is the key to unlocking new ways to build relationships.

en

57:21

The Flow State Podcast - S03 E12 - The Implications...

The Flow State Podcast ·

2025/09/19

Today Stu and the wonderful Mikayla Nicol delve into the latest trend chasing, totally-not-made-up job titles in digital, why we should be very wary of SaaS vendors telling us what to do and most critically, what our post-apocalypse jobs will be if the digital world collapses tomorrow. If you're struggling with your tech stack, wondering how to resource and despairing at the ever changing L&D requirements for your team, this one is for you! Resources

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21:43

The Flow State Podcast - S03 E11 - The Implications...

The Flow State Podcast ·

2025/09/12

Join Stu as he talks about the importance of authenticity and focus in sales, why AI is in danger of ruining both sales and the arts and why your brand is wasting a ton of time and money paying consultants to drone on about theory for days on end. Further Reading https://www.reddit.com/r/sales/comments/1mlbytm/vp_made_me_sit_through_6_hours_of_consultative/ https://www.newyorker.com/magazine/2025/09/01/ai-is-coming-for-culture

en

31:52

The Flow State Podcast - S03 E10 - The Implications...

The Flow State Podcast ·

2025/09/05

Today Stu discusses two if his biggest passions - digital technology and music - in light on the recent investments and comments of Spotify CEO Daniel Ek, the continued encroachment of AI into the arts, and the implications for creatives already struggling to make ends meet. Sources Spotify’s CEO invests $1 billion into an AI military start-up — and musicians are fuming - News.com.au Reddit commentary Reddit - actual artist earnings case studies Spotify Brand Mission

en

31:50

The Flow State Podcast - S03 E09 - The Implications...

The Flow State Podcast ·

2025/08/29

Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses 4 ways to fight back against AI creeping into your role and why your human animal powers will keep you in paid employment for a while yet.

en

34:19

The Flow State Podcast - S03 E08 - The Implications...

The Flow State Podcast ·

2025/08/22

This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in B2B brands.

en

56:45

The Flow State Podcast - S03 E07 - The contradictory...

The Flow State Podcast ·

2025/08/15

Today Stu catches up with Melinda Stuart to discuss the challenges we face as we fight the good fight against entrenched big tech agendas, struggle against empty hype around agentic AI and consider how we should be managing risk. Follow Melinda https://www.linkedin.com/in/melinda-dm/ https://www.lowyinstitute.org/the-interpreter/contributors/articles/melinda-stuart References & Further Reading https://www.linkedin.com/in/tomfgoodwin/

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20:26

The Flow State Podcast - S03 E06 - B2B buyer...

The Flow State Podcast ·

2025/08/08

Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in buyer groups driving big changes in behaviour and the sales cycle "Young" under 45s (shout out Millennial crew) entering C-Suite and key buying group roles The tools and process are increasingly getting in the way of (or becoming) the job - losing focus and

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26:31

The Flow State Podcast - S03 E05 - Zero thought...

The Flow State Podcast ·

2025/08/01

In this solo episode, host Stuart P. Turner offers a retrospective on previous conversations, bringing the focus back to what AI means for work and daily life. He shares a positive personal experience of using AI to rapidly rebuild an internal reporting tool, highlighting the practical power of these tools despite some challenges. The episode delves into recent AI news, including ChatGPT's short-lived experiment of indexing public chats and the implications for digital marketing, SEO, and brand

en

61:28

The Flow State Podcast - S03 E04 - The hidden cost of...

The Flow State Podcast ·

2025/07/26

This week Ashton and Jen rejoin Stu to explore the hidden costs of AI for your brand. --- This episode of the Flow State podcast, hosted by Stu and featuring Ashton and Jen, delves into the "continued exploding unchecked use of AI" within the context of Environmental, Social, and Governance (ESG) concerns and sustainability. The core question explored is whether the current approach to AI usage is undermining brand credentials. Why you should listen: This episode provides a timely and

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73:04

The Flow State Podcast - S03 E03 - Dead internet...

The Flow State Podcast ·

2025/07/18

In this episodeSarah Pelecanos joins Stu this week to talk about evolving human-machine relationships, how to find out if you're a psychopath / sociopath (or in modern parlance, have ASPD) and why the Swiss might just have saved us all from The Matrix future timeline looming on the horizon. Important note: massive spoilers for the films Her and Ex Machina - you've been warned! AI news this week Fast cash from AI slop is drying up real fast (at least on YouTube) - a bit of good news for a

en

64:36

The Flow State Podcast - S03 E02 - The Government...

The Flow State Podcast ·

2025/07/13

Jen Arnold joins Stuart P. Turner to discuss the relationship between Government AI strategy and the unchecked, increasingly fragmented adoption in private life and business. They discuss the rapidly evolving landscape of AI, specifically examining the relationship between government regulation and private industry innovation. Key themes include the challenges of accountability and transparency in AI development and deployment, the ethical implications of AI, such as job displacement and

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25:40

The Flow State Podcast S03 E01 - The Implications of...

The Flow State Podcast ·

2025/07/04

In this episode Stuart P. Turner revisits the subject AI, 18-ish months of from the first Implications of AI series. What's changed? What hasn't? What's coming next? Stu runs through the headlines (in amongst the usual semi-work related rambles and free opinions) to provide a rapid fire rundown of what's been happening an what we should all be thinking about right now. Listen in for a rundown on: AI industry evolution since 2023 Use cases and application Risks and challenges in

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