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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:51:07

Episode 415-More on the marketing/PR hybrid model

Heavy Business ·

2025/04/02

In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!

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00:53:34

Episode 414 with Curran Reynolds & Ian Chainey

Heavy Business ·

2025/03/19

In today's episode we talk about the do's and don'ts of press releases with publicist Curran Reynolds and journalist Ian Chainey.

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00:19:12

SPECIAL EPISODE! Our new hybrid model

Heavy Business ·

2025/03/11

This new episode of the Heavy Business podcast is a special one! C Squared Co-Founders Cori Westbrook and Cori Westbrook go in DEPTH about the new hybrid model of PR and marketing.

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00:43:56

Episode 413 with Vicky Psarakis and Robby Fonts

Heavy Business ·

2025/02/27

Here's a brand new episode with Vicky and Robby of Sicksense

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01:09:21

Episode 412 with Philip Winters

Heavy Business ·

2025/01/29

A new episode with Philip Winters of TYRANT and Blackcraft Bookings!

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00:55:59

Episode 411

Heavy Business ·

2025/01/21

Today Justin and Curtis talk about the "Underground Band" mentality that is rampant.

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00:41:40

Episode 410-Hector, The Chill Dude On A Couch

Heavy Business ·

2025/01/06

In today's episode, Justin and Curtis talk with YouTuber Hector Miranda of The Chill Dude On The Couch

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00:57:55

Episode 409-Learning From Failure

Heavy Business ·

2024/12/17

No one likes to fail, but it happens. In this episode of Heavy Business, Justin and Curtis discuss the realities of failure, next steps, and what can be learned in the process.

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00:45:35

Episode 409-Tony Webster of The Metal Command

Heavy Business ·

2024/11/04

In this week's episode, we are joined by Tony Webster of The Metal Command Podcast to discuss PR and how to break through despite oversaturation

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00:45:21

Episode 408 with Levi Benton of Miss May I

Heavy Business ·

2024/09/06

New episode with Levi Benton of MISS MAY I!

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00:43:50

Episode 406-Is ANYTHING Relevant Anymore?

Heavy Business ·

2024/08/29

Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!

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00:36:07

Episode 405 with Joshua Toomey

Heavy Business ·

2024/08/05

In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and explore the dynamic world of heavy music media. Tune in for a captivating conversation with the interviewer who has interviewed them all!Listen to Talk Toomey: https://knotfest.com/blogs/talk-toomey

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00:40:53

Episode 404 Justin Roth's First Episode!

Heavy Business ·

2024/07/24

Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights, and discuss how such decisions can impact your band's image and fanbase. Don't miss this engaging conversation on navigating the tricky waters of controversy in the music industry.

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00:31:36

403 Aliyah's Final Episode: Finding Balance in a...

Heavy Business ·

2024/06/04

Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we

en

00:41:21

402 Pedro of A&P Reacts: Moral Posturing Impacts...

Heavy Business ·

2024/05/29

Virtue signaling, hypocrisy, double standards, holier-than-thou morality, whatever you call it, Pedro argues it has an impact on your personal integrity. Join us for a rather philosophical discussion on how it does.Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and

en

00:45:54

401 - Top 3 Tips for Maximizing Your Next Campaign -...

Heavy Business ·

2024/05/21

Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the

en

00:43:53

400 - Justin Norton (Music Journalist) - Writing...

Heavy Business ·

2024/05/15

Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics relating to journalism, tips for getting started, how to keep your pieces engaging, and how AI is affecting the field. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR

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00:29:25

399 - Death Metal Mum - Tips for Bands, DIY, Promo,...

Heavy Business ·

2024/05/07

Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties! Follow Fae @deathmetalmum on all platforms Listen to her podcase with Brian Slagel: https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c221685b4f4b Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour

en

00:24:01

398- Cori Westbrook #4 - Harmonizing PR Expectations

Heavy Business ·

2024/04/16

Cori talks about navigating your first music PR campaign for long-term successRead the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the

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00:52:08

397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH:...

Heavy Business ·

2024/04/09

Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in

en

413 results

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