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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:21:11

Godiva’s Ahad Afridi on marketing chocolate as an...

The Big Impression ·

2025/10/29

Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millennials and Gen Zers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse

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00:24:44

The Guardian’s Sara Badler on promoting journalism...

The Big Impression ·

2025/10/22

In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It’s a bold statement of intent from the 204-year-old news organization aimed squarely at American audiences, which highlights The Guardian’s brand of free, independent journalism.In this episode of The Big Impression, our hosts catch up with Sara Badler, chief advertising officer in North America for The Guardian U.S., to explore the vision behind the campaign, as well as

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00:38:38

Michael Rubenstein on Building Firsthand, AI, and the...

The Big Impression ·

2025/10/15

Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.From DoubleClick to AppNexus to Firsthand, Michael shares lessons from decades at the forefront of ad tech: what it means to build with purpose, how to hire and scale teams that thrive, and why the next wave of growth will come from brands who embrace AI

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00:28:31

Samsung’s Allison Stransky on the future of AI in the...

The Big Impression ·

2025/10/01

On the latest episode of The Big Impression podcast, Samsung’s Allison Stransky discusses the company’s new AI-focused campaign, “Your Home Speaks You.” She explains the importance of conveying how Samsung’s AI-powered home-automation features benefit the consumer. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to

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00:20:54

Nestlé’s Antonia Farquhar on why KitKat and F1 joined...

The Big Impression ·

2025/09/24

On the latest episode of The Big Impression, Nestlé’s Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It’s part of a larger strategy to connect with new audiences through live cultural moments. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler

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00:16:52

Roku’s Sarah Harms on building the future of CTV...

The Big Impression ·

2025/09/17

Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that’s helping marketers meet these shifts head-on.In this episode of The Big Impression, Roku’s VP of advertising, marketing & measurement, Sarah Harms, explains why the company

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00:27:36

People Inc.’s Jonathan Roberts on the untapped power...

The Big Impression ·

2025/09/10

Cookies are out, context is in. People Inc.’s Jonathan Roberts joins The Big Impression to talk about how America’s biggest publisher is using AI to reinvent contextual advertising with real-time intent.From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression

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00:24:14

Spotify’s Brian Berner on the ‘untapped’ potential of...

The Big Impression ·

2025/08/27

Spotify’s Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences.

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00:24:25

State Farm’s Patty Morris on pulling off an NFL...

The Big Impression ·

2025/08/13

Taylor Swift and Travis Kelce’s relationship was still only a fresh rumor in 2023, when State Farm brought together Travis’ mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm’s Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse

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00:13:50

Diageo’s Sophie Kelly on why great brand-building...

The Big Impression ·

2025/08/06

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience. Episode TranscriptPlease note, this transcript may contain minor inconsistencies

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00:22:23

Kinective Media’s James Rothwell on United’s sky-high...

The Big Impression ·

2025/07/30

In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript may

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00:15:18

Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign

The Big Impression ·

2025/07/23

This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we are talking about how

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00:17:05

SAP’s Tim Hoppin on why emotional storytelling...

The Big Impression ·

2025/07/16

B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he’s helping one of the world’s largest software companies embrace big creative swings — and prove that business buyers are humans too. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing

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00:28:43

Valnet’s Ji Heon Kim on how the publisher encouraged...

The Big Impression ·

2025/06/19

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet’s head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn’t sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a

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00:30:56

Gallo Winery’s Amy Lund on bringing wine to the NFL

The Big Impression ·

2025/06/11

In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about Barefoot’s bold move to become the official wine sponsor of the NFL.

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00:28:32

CNN International Commercial’s Rob Bradley on...

The Big Impression ·

2025/06/04

In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it’s now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (FAST) channels to TikTok and LinkedIn. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode

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00:28:37

Chuck E. Cheese’s Melissa McLeanas on becoming a...

The Big Impression ·

2025/05/21

Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian FowlerIlyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Current

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00:22:24

PayPal’s Jenna Griffith on building a media business...

The Big Impression ·

2025/05/14

Jenna Griffith, VP of global ad operations at PayPal, shares how the fintech giant is using shopper insights to power a new kind of media network.

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00:28:29

DSW’s Sarah Crockett on building a flexible brand for...

The Big Impression ·

2025/05/07

One year into her role as global CMO at Designer Shoe Warehouse (DSW), Sarah Crockett is reimagining how the legacy retailer shows up for today’s consumer — across 500 stores, an upgraded e-commerce experience and a newly expanded digital media mix.

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00:32:16

MilkPEP’s Miranda Abney on reclaiming milk’s cool factor

The Big Impression ·

2025/04/30

Milk is back in the cultural conversation. Miranda Abney, MilkPEP’s VP of marketing joined The Current Podcast to explain how a marathon for women helped boost milk’s messaging.

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130 results

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