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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

11:47

Episode 345: Can publishing fewer books lead to more...

A People"s Guide to Publishing ·

2026/01/22

Will publishing fewer books make more money? It feels counterintuitive, but when you look closer, it frees up the ability to market more specifically, edit more thoroughly, and generally give more care in attention to what you've got going on. Find out how Joe & Elly made the decision to find Microcosm's "optimal number" of titles per season, and how they've discovered that more isn't always better.************Thank you for catching the People's Guide to Publishing vlogcast! We post

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14:37

Episode 344: AI, Closures, Tariffs, and More: 2025 in...

A People"s Guide to Publishing ·

2026/01/08

We are far from the only ones saying it, but 2025 was an ass-kicker of a year. From tariffs Baker and Taylor closing to AI, publishing felt like a roller coaster for much of the year.How did it impact Microcosm, and publishing culture? This week on the pod, Joe, Elly, and special guest Bernie the Office Dog recap 2025 in the book industry. ************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the

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21:56

Episode 343: What do Edelweiss changes mean for book...

A People"s Guide to Publishing ·

2026/01/02

Edelweiss is known in the book industry as a powerful tool connecting booksellers and librarians with publishers and their titles. But in the last year, Edelweiss's new owners have made some changes in both the site's functionality and pricing. What does this mean for publishers, and how do we think it'll effect the industry? Jane Friedman of the Bottom Line is back this week to talk with Joe and Elly about her thoughts. ************Thank you for catching the People's Guide to Publishing

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33:02

Episode 342: Budgeting When Thinking About Money...

A People"s Guide to Publishing ·

2025/12/26

How do you set a personal budget, even if thinking about money feels like the worst thing ever? What if you're allergic to spreadsheets, or your family set you up with a ton of anxiety and expectations around finances?Joe Biel, founder and CEO of Microcosm and regular host of the pod, did a little seminar for Microcosm staff on setting a personal budget and Joe's favorite tips for money management. We got so much out of it, we wanted to share it with you! If you want more tips on where to

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16:48

Episode 341: When should book publishers innovate?...

A People"s Guide to Publishing ·

2025/12/18

"Innovation" is one of the biggest words you hear in just about any industry, especially with the rise of our new AI overlords. It can be so tempting to make big changes just for the sake of making changes!But what is real innovation, and how do you know when it needs to happen? How do you innovate with intention? Is innovation even right for you? Jane Friedman of The Bottom Line is back with Joe and Elly this week to talk about branding, change, innovation, and how to go about it all

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7:54

Episode 340: How do publishers use math to make...

A People"s Guide to Publishing ·

2025/12/12

It's another throwback episode!Usually books and math don't mix. The book people sit in one spot, the math in another, with their calculators and abacuses. But Microcosm founder and CEO Joe Biel is a known champion of combining the two!This week on the pod, Joe and Elly talk about the math that goes into publishing, from finances, to calculating print runs, and everything in between.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every

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12:11

Episode 339: How Can Book Publishers Utilize...

A People"s Guide to Publishing ·

2025/11/26

Early episode drop this week due to the holiday!Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How do you best use it?Jane Friedman of The Bottom Line is back to chat with Joe and Elly about co-op, Microcosm's experience with it, and how to communicate with buyers and reps about it.Check out The Bottom Line here:

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15:08

Episode 338: What is in a good book contract? | A...

A People"s Guide to Publishing ·

2025/11/20

It's a throwback episode!Contracts are no one's favorite part of publishing, no matter which side of the table you're sitting on. This week on the pod, we revisit a classic People's Guide to Publishing episode where Joe and Elly walk you through why contracts are important, how to navigate them as an author, and what makes a good publishing contract.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors,

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42:44

Episode 337: It doesn't have to be perfect: Punk, Art...

A People"s Guide to Publishing ·

2025/11/13

It's the 20th-ish anniversary of Ashley Rowe Palafox's original "Barefoot and in the Kitchen" zine! This week on the pod, Ashley joins us to talk about the inception of the zine, how punk helps you let go of perfectionism, and updating the zines for the new collection, "Cook Your Own F*cking Life."Get "Cook Your Own Fucking Life" here: https://microcosmpublishing.com/catalog/books/59290Check out Ashley's other works here:

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52:31

Episode 336: We Are Stronger Than Censorship: Book...

A People"s Guide to Publishing ·

2025/11/06

This week on the pod, Lee Wind of the Independent Book Publisher's Association is here to talk about the We Are Stronger Than Censorship campaign, book bans, and a few fun side quests like microwaves and 90s movies. For more on the We Are Stronger Than Censorship campaign, click here: https://www.wearestrongerthancensorship.org/To get the stickers, click here: https://microcosmpublishing.com/catalog/artist/we-are-stronger-than-censorship/************Thank you for catching the People's Guide

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15:52

Episode 335: Marketing and Selling Books on Tiktok...

A People"s Guide to Publishing ·

2025/10/30

There are new forms of ecommerce popping up every day, on every website from Instagram and Tiktok to Pinterest. Is selling online through Tiktok right for your books?This week, Jane Friedman of the Bottom Line is back to talk to Joe and Elly about the growing popularity of TIktok Shop, and if she thinks it's worth a publisher's time.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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56:51

Episode 334: Iconic Images, Information, &...

A People"s Guide to Publishing ·

2025/10/16

Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book's cover design— marketing goals, representing the author's work, making it appealing to the target audience, legibility, and so much more. This week on the pod, Joe walks us through the things Joe takes into consideration for designing over covers.Note: For those just listening to audio, there's an accompanying slideshow in the video where Joe is showcasing varying covers! Still valuable info

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50:07

Episode 333: Finding & Reaching Your Customer: Book...

A People"s Guide to Publishing ·

2025/10/09

Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,Buckle in, marketing nerds, this is a fun one!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing,

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10:55

Episode 332: Taste or Market: Deciding Your...

A People"s Guide to Publishing ·

2025/10/02

Do you publish what YOU want to read, or what the market says people want to read? We're back with last year's PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting

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51:21

Episode 331: The Heart vs The Mind: Tarot, Art, and...

A People"s Guide to Publishing ·

2025/09/25

Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding us that the heart and mind aren't working in opposition.This week on the pod, Nic hangs out with Joe and Elly to talk eclipses and astrology,

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12:39

Episode 330: Do book reviews matter? | A People's...

A People"s Guide to Publishing ·

2025/09/18

Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them?This week on the podcast, we're back with the booksellers and publishers of the Pacific Northwest Booksellers Association tradeshow to get their thoughts on the importance of book reviews.************Thank you for catching the

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17:52

Episode 329: Submitting AI to Publishers w/ Jane...

A People"s Guide to Publishing ·

2025/09/11

Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it.Check out Jane's articles here: https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about

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59:18

Episode 328: Queerness in Horror Movies, w/Joe...

A People"s Guide to Publishing ·

2025/09/04

Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more.Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror moviesGet the Queer Horror Book: https://microcosmpublishing.com/catalog/books/58632************Thank you for catching the People's Guide to Publishing vlogcast!

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13:33

Episode 327: Does AI help publishing? with Jane...

A People"s Guide to Publishing ·

2025/08/28

Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know!Note: There are a few hops, skips, and jumps in the video do to some connection issues. It shouldn't be too noticeable, but we are aware of

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13:05

Episode 326: Incorporating Zines Into Our Marketing...

A People"s Guide to Publishing ·

2025/08/21

Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,

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