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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

50:19

How to Scale a Jewellery Business and Sell Direct to...

Bring Your Product Idea to Life ·

2026/02/20

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you’re a jewellery designer, maker, or small business

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35:51

How to increase your online conversion rates - with...

Bring Your Product Idea to Life ·

2026/02/13

If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately

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19:57

Why selling on Amazon feels overwhelming (even when...

Bring Your Product Idea to Life ·

2026/02/06

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the

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31:39

Authentic Brand Storytelling, How to Connect With...

Bring Your Product Idea to Life ·

2026/01/30

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories

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01:04:32

Navigating the challenges of building a brand - with...

Bring Your Product Idea to Life ·

2026/01/16

What does inventing a product really look like behind the scenes?In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on

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54:52

Cognitive Health for Entrepreneurs with Natalie...

Bring Your Product Idea to Life ·

2026/01/09

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others,

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28:12

Elevate your Product Photos: Tips for...

Bring Your Product Idea to Life ·

2026/01/02

If you sell physical products and take your own photos (or know you probably should), this episode will really help.Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.You’ll hear:Why you don’t need expensive equipment or a fancy

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20:26

Your Amazon questions, answered: 5 things I’m asked...

Bring Your Product Idea to Life ·

2025/12/23

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.I dive into topics like:• the biggest mistakes new sellers make• choosing between FBA and FBM• how to improve visibility and reach page one• knowing if your pricing is truly competitive• whether Amazon is still worth it in 2026Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more

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52:54

Building a successful wholesale business - with Andee...

Bring Your Product Idea to Life ·

2025/12/19

If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that

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13:54

What is the Amazon algorithm?

Bring Your Product Idea to Life ·

2025/12/16

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility.We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter.You’ll leave with practical ways to align your listings with what Amazon wants, so you can improve rankings in a realistic and sustainable way.LET’S CONNECTJoin my free Facebook group for

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40:03

Unleash Your Inner Florist! Meet Jennifer Pearson,...

Bring Your Product Idea to Life ·

2025/12/12

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.Jennifer talks about:Validating an idea through real customers — and what consistent demand at

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16:20

Is Amazon right for your brand in 2026?

Bring Your Product Idea to Life ·

2025/12/09

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for

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31:03

How to elevate your brand - with Naomi Davies

Bring Your Product Idea to Life ·

2025/12/05

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi

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11:57

How to review your Amazon performance before the new...

Bring Your Product Idea to Life ·

2025/12/02

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour. If you’d like extra support making sense of your numbers or improving your listings,

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35:34

Working with Influencers to grow your brand - with...

Bring Your Product Idea to Life ·

2025/11/28

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.If you sell physical products, this episode will help you:Stop relying on ads that drain your budgetUnderstand how to find influencers who actually

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15:51

The most common Amazon questions I’ve been asked this...

Bring Your Product Idea to Life ·

2025/11/25

To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.These questions come up time and time again, whether someone’s just getting started or already established.In this episode, I cover:Why your listing might not be showing up in searchHow to get your first reviews (and what not to do)When to start running ads, and how to keep them effectiveThe best way to launch a new productWhen it makes sense

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32:22

Nail Care Reinvented: The Sustainability Story of...

Bring Your Product Idea to Life ·

2025/11/21

If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with. Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.Loste is a new kind of press-on. Crafted with

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17:16

How to choose the right Amazon strategy for your...

Bring Your Product Idea to Life ·

2025/11/18

Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.We’ll talk through:How to decide what you want Amazon to do for your business (sales channel vs brand visibility)The importance of optimising existing listings before scalingExpanding to

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40:03

How to make a family business work - with Lily Llewellyn

Bring Your Product Idea to Life ·

2025/11/14

In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to.This conversation is particularly useful for product creators and e-commerce business owners who currently work with a family member or are considering

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17:22

3 things to check before deciding to sell on Amazon

Bring Your Product Idea to Life ·

2025/11/11

Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone.In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.You’ll learn:How to check if your product can be sold on Amazon (including approvals, restrictions, and safety requirements)How to assess demand — whether people are already buying products like

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371 results

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