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PODCAST

The Tech Leader"s Playbook

Avetis Antaplyan

Welcome to your weekly playbook for tech leadership - where founders, executives, and innovators share real strategies for scaling smarter and leading stronger. Hosted by Avetis Antaplyan, Founder and CEO of HIRECLOUT, a global leader in technology and go-to-market recruiting and consulting.

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All Episodes

00:44:40

The Most Overlooked Skill Every Founder Needs in the...

The Tech Leader"s Playbook ·

2025/12/04

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Tamara Laine, investigative journalist turned two-time tech founder and the CEO and co-founder of MPWR. Tamara brings a rare blend of storytelling, emotional intelligence, and problem-spotting instincts into the world of AI and financial innovation — and in this conversation, she unpacks how those experiences shape the products she builds today.Tamara shares how her investigative background sharpened her ability to

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01:02:45

The New Growth Metrics That Matter Most to Investors

The Tech Leader"s Playbook ·

2025/11/27

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Melanie Nabar, Vice President at Volition Capital, to uncover what truly makes a company fundable—and what silently kills deals. With a background in growth-stage investing, Melanie brings sharp insight into founder dynamics, product-market fit, and the capital efficiency required to scale in today’s AI-driven market.They dive deep into the evolving expectations of Series A investors, the dangers of inflated

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00:52:56

Cut 30% of Your Meetings with This Simple 3-Word...

The Tech Leader"s Playbook ·

2025/11/19

In this episode of The Tech Leader's Playbook, Avetis Antaplyan welcomes back bestselling author and communication expert Chris Fenning, whose latest book Effective Meetings offers leaders a refreshingly simple framework to cut meeting time by 30% or more. Chris unpacks the hidden cost of poorly-run meetings—billions in wasted dollars, lost morale, and decision fatigue—and explains why the real issue is a lack of training, not bad intentions. Together, Avetis and Chris break down the deceptively

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01:12:52

What Makes Leadership Human in an Age of AI?

The Tech Leader"s Playbook ·

2025/11/12

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Valerie Jackson — Harvard College and Georgetown Law alum, former securities lawyer turned C-suite people leader — to explore what it really takes to scale companies without breaking leaders or culture. Valerie traces her journey from advising public companies and serving at the U.S. Public Company Accounting Oversight Board to building one of the first law-firm diversity departments and leading people operations

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01:02:19

How to Make Your Brand Stand Out in a Sea of Sameness

The Tech Leader"s Playbook ·

2025/11/05

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature

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01:02:27

Is Your Business Stuck? Here’s Why You Might Be the...

The Tech Leader"s Playbook ·

2025/10/29

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Sam Goodner, the serial entrepreneur and former CEO of Catapult Systems — Microsoft’s top-ranked consulting partner at the time of its acquisition. Sam shares his 30-year journey from starting a small IT consulting firm in 1993 with just $17,000 in the bank to scaling multiple companies to eight- and nine-figure exits, including turning a parking tech startup into a unicorn.Through vivid stories and practical lessons,

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01:00:00

How AI Can Unlock New Opportunities in Your Business

The Tech Leader"s Playbook ·

2025/10/22

In this episode of The Tech Leader's Playbook, Avetis Antaplyan is joined by Christian Ulstrup, founder of Powerline, to explore how AI is transforming business practices. Christian, with over a decade of experience in applied AI, discusses the evolution of AI technologies and their real-world impact on industries ranging from startups to the U.S. federal government. He shares insights on moving from experimentation to impactful applications of AI, stressing the importance of cultivating a

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00:25:16

Why Playing It Safe in a Recession Could Kill Your...

The Tech Leader"s Playbook ·

2025/10/15

In this episode of The Tech Leader's Playbook, Avetis Antaplyan lays out a wartime CEO playbook for thriving in downturns, drawing on the same strategies his team used to scale HireClout and help clients grow through multiple recessions. He argues that recessions do not kill companies, timid leadership does, and makes the case for buying market share when others freeze. Avetis explains why momentum dies faster than cash burns, how to reinforce your core and double down on your edge, and where

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00:56:45

Why Inclusion is the Secret to High-Performance Teams

The Tech Leader"s Playbook ·

2025/10/09

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Jossie Haines—executive coach, fractional engineering leader, and former engineering leader at Apple, Zynga, Tile, and Life360—to unpack how great leaders build inclusive, high-performing teams and adopt AI with intention. Jossie shares pivotal moments from leading Siri teams at Apple (including award-winning Apple TV work) and scaling engineering at Tile, where she helped double the org and architect a culture people

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01:04:14

Why Your OKRs Aren’t Working, and What to Do Instead

The Tech Leader"s Playbook ·

2025/10/01

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Radhika Dutt—MIT-trained engineer, entrepreneur, and author of Radical Product Thinking, to rethink how high-growth companies set direction and measure progress. Radhika explains why traditional goal systems (KPIs/OKRs) often incentivize “performance theater,” tracing their lineage from Drucker’s MBOs to Andy Grove to today’s playbooks—and why they’re mismatched to modern, creative work. She introduces OHLs

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00:52:09

Why Soft Skills Are Now a Hard Requirement for Tech...

The Tech Leader"s Playbook ·

2025/09/24

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Dr. Reece Akhtar, CEO and founder of Deeper Signals — a leading organizational psychologist and data scientist helping companies unlock human potential through AI-powered talent insights. Together, they explore how the future of leadership is being shaped by behavioral science, soft skills, and the rise of AI in the workplace.Dr. Akhtar breaks down what defines high-caliber leaders today, emphasizing the evergreen

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00:41:45

How to Sell Without Chasing: Ari Galper’s One Call...

The Tech Leader"s Playbook ·

2025/09/17

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Ari Galper, the world’s #1 authority on trust-based selling and creator of the One Call Sale methodology and Ari AI, an AI-powered sales coaching platform built on decades of proven frameworks. Together, they explore why traditional relationship-building and persuasion tactics often fail in today’s crowded marketplace—and what tech leaders can do instead.Ari shares how to transition from solution-centric pitching to

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00:54:34

How a $128K Bet Sparked a $1B Biotech Breakthrough

The Tech Leader"s Playbook ·

2025/09/11

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Susan Ruediger, Founder and Chief Mission Officer of the CMT Research Foundation (CMTRF), and Laura MacNeill, the organization’s CEO. Together, they explore how patient-led research is revolutionizing drug development and catalyzing billion-dollar outcomes. Susan shares the remarkable story of CMTRF’s $128,000 seed investment in DTX Pharma that led to a $1 billion Novartis acquisition — a masterclass in strategic

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00:41:13

EQ vs IQ vs AI: What Really Matters in Tech Leadership?

The Tech Leader"s Playbook ·

2025/09/03

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Andrew McVeigh, veteran technology leader and Chief Architect, whose career spans transformations at Hulu, Riot Games, and beyond. Andrew has navigated multi-billion-dollar shifts across industries from finance to gaming and healthcare, leaving behind architectures that still power companies today.The conversation dives deep into some of the most pressing questions in modern tech leadership: What matters most—EQ, IQ,

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00:47:02

Why 90% of Business Teams Fail, And What to Do About It

The Tech Leader"s Playbook ·

2025/08/27

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Chris Hallberg, entrepreneur, business coach, and former military and police leader, known for creating the Business Sergeant Leadership Philosophy. Chris brings decades of experience transforming teams, sharpening execution, and implementing EOS (Entrepreneurial Operating System) to help companies achieve breakthrough performance.From his formative years in the Army National Guard and law enforcement to his career as

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00:57:24

The Myth of Work-Life Balance, and What to Do Instead

The Tech Leader"s Playbook ·

2025/08/20

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Michelle Niemeyer, a former high-powered attorney turned burnout expert, certified health coach, and creator of The Art of Bending Time. With 33 years in law and a personal journey of reinvention, Michelle shares her path from the pressures of litigation and entrepreneurship to becoming a sought-after advisor on sustainable leadership and resilience.The conversation dives into the pitfalls of chasing “work-life

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00:55:31

How to Turn Chaos into Opportunity and Lead Through...

The Tech Leader"s Playbook ·

2025/08/13

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Monchek, founder and Chief Opportunity Officer of Opportunity Lab. A seasoned author, speaker, and advisor, Mark has guided leaders from top global organizations through times of radical disruption. Drawing from his books Culture of Opportunity and the forthcoming Opportunity Intelligence, Mark shares how to unlock growth through collaboration, mindset shifts, and purpose-driven leadership.The conversation

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00:40:42

Why Is Your Messaging Failing, and How Can You Fix It...

The Tech Leader"s Playbook ·

2025/08/06

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Joel Benge, a strategist, author, and the mind behind "Message Therapy." With a rich and unconventional background that spans theater, video game testing, cybersecurity, and federal communications, Joel helps technical founders transform complex jargon into messaging that actually connects.Joel unpacks the biggest reason messaging falls flat: it’s too cerebral and not nearly human enough. Drawing from

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00:53:46

The Secret Sauce to Winning Teams—Coach Vermeil Tells...

The Tech Leader"s Playbook ·

2025/07/30

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with the legendary NFL coach and Hall of Famer, Dick Vermeil—a Super Bowl champion, Rose Bowl champion, and one of the most respected leaders in football history. Known for orchestrating one of the greatest turnarounds in NFL history with the St. Louis Rams, Coach Vermeil shares the leadership principles that drove his career—from the gridiron to the vineyards of Vermeil Wines.This episode dives deep into the human side of

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00:12:52

Stop Waiting, Start Leading: How to Take Back Control

The Tech Leader"s Playbook ·

2025/07/24

In this episode of The Tech Leader's Playbook, Avetis Antaplyan dives deep into the core leadership principle of extreme ownership. In this solo episode, Avetis, a seasoned entrepreneur and tech leader, delivers a powerful and unfiltered message on why every leader must take full responsibility for their culture, team performance, and company outcomes—regardless of external circumstances.He breaks down how blame limits growth, how silence equals agreement, and why leaders must set the tone

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110 results

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