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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:30:32

Media Predictions for 2026 with Evan Shapiro

Next in Media ·

2026/01/06

I sat down with Evan Shapiro, the legendary media cartographer and author of the must-read substack Media War and Peace, to kick off 2026 with bold predictions about where our industry is heading. Evan didn't hold back as he unpacked the tension between AI-driven automation and the raw authenticity that makes creators so powerful. We explored how scale and reach are becoming vanity metrics, while fandom and engagement are what truly matter now. From Under Armor to Procter & Gamble, major brands are

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00:28:56

Shane Atchison and Seth Gordon on Building Zaaz...

Next in Media ·

2025/12/23

This week on Next in Media, I sat down with Shane Atchison, CEO of Zaaz Collective, and Seth Gordon, a film director and co-founder of Zaaz. We dove into their mission to help micro and mid-level creators (those with 5,000 to 100,000 followers) think and act like media companies. With 96% of creators making minimum wage or less, Shane and Seth saw an opportunity to build a collective where creators could access the data, tools, and intelligence typically reserved for top-tier talent. They shared how

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00:27:41

How Nick Fairbairn and Andy Schonfeld Are Bringing...

Next in Media ·

2025/12/17

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth Marketing at Chime, and Andy Schonfeld, CRO at Tatari, walked me through how they've transformed Chime from a pure digital-first, DTC neobank brand built on social and search into a sophisticated advertiser that runs television campaigns with the same performance mindset they apply to

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01:16:58

Can Brands Really Spend $37 Billion with Creators?

Next in Media ·

2025/12/11

I had the incredible opportunity to bring together some of the brightest minds in the creator economy for an evening of candid conversation about where this industry is headed. From ad tech innovations to creator authenticity, we covered the full spectrum of what it takes to turn creator content into scalable, revenue-generating partnerships. Conor McKenna from Luma and Zoe Soon from the IAB kicked things off with a macro view of the space, discussing how fragmented media is creating massive

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00:34:33

How the New York Times Is Evolving Advertising with...

Next in Media ·

2025/12/09

I sat down with Tusar Barik, the SVP of Marketing at the New York Times, who's just past his first year in this newly created role. We explored how the Times has transformed from a traditional newspaper into a multifaceted media company spanning news, games, podcasts, cooking, sports, and more. Tusar leads a comprehensive team managing everything from measurement and data insights to product marketing, editorial advertising opportunities, and traditional communications. What struck me most was

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00:40:19

🎬 Inside the Micro-Drama Boom with Erick Opeka

Next in Media ·

2025/12/02

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse’s 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From

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00:26:32

Why Brands Should Stop Avoiding News with Jack Marshall

Next in Media ·

2025/11/25

Why Brands Should Stop Avoiding News with Jack MarshallBrands have long shied away from advertising in news, fearing controversy or association with “negative” stories; but that hesitation is costing them results. This week, Mike Shields talks with Jack Marshall, Head of News at DoubleVerify, about why avoiding news is a missed opportunity and how advertisers can take a smarter, more nuanced approach to brand safety and suitability.Jack shares insights from DV’s research, which shows that news

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00:21:40

Fire TV, Alexa Plus & the Future of Shoppable CTV...

Next in Media ·

2025/11/18

In this special episode recorded live at Amazon UnBox in Nashville, I sit down with Charlotte Maines, Head of Device Advertising for Fire TV at Amazon. We dive into the massive reach of Fire TV—over 300 million devices sold globally—and what that means for brands aiming to connect with high-value, logged-in Amazon customers.Charlotte shares how Amazon is evolving the ad experience from simple tune-in campaigns to interactive, full-funnel marketing opportunities. We unpack the growing role of Alexa

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00:29:03

AI, Audience Measurement & Media’s Future with...

Next in Media ·

2025/11/11

This week on Next in Media, I sat down with Nielsen CEO Karthik Rao to get an inside look at the company’s transformation in a fast-evolving media landscape. From the explosive rise of YouTube on connected TVs to tackling fragmentation across platforms, Karthik breaks down how Nielsen is reinventing itself with big data, AI, and a mission to future-proof measurement.We talked about the company’s response to public challenges, its roadmap for creator measurement, and why the shift to big data plus

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00:32:05

Meet the People Magazine of the Ad World

Next in Media ·

2025/11/04

Robert Wheeler — longtime communications leader at WarnerMedia, AT&T/Xandr, and GroupM — shares why he left the corporate world to build At the Moment Media (ATM), a people-first, video-led publication spotlighting personalities across advertising, technology, and media.He walks through how the brand came to life — from the black-and-white design and animated “M” mascot to its 5–6 minute storytelling format and short-form social clips. Robert also opens up about startup lessons, the state of modern

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00:27:33

How Google Reinvented Search with AI

Next in Media ·

2025/10/28

Google Ads just turned 25, and it’s entering a new era—one driven by AI, conversations, and context. In this episode, Dan Taylor, VP of Global Ads at Google, joins Mike Shields to unpack how the search giant is transforming its ads business for the age of AI Overviews, Performance Max, and long-form conversational queries. He explains why this shift feels bigger than mobile, how advertisers are adopting AI faster than ever, and why trust and accuracy remain Google’s north stars.Dan also reveals how

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00:28:09

How Roku Is Powering the Next Wave of CTV Advertising

Next in Media ·

2025/10/21

In this episode of Next in Media, Mike Shields speaks with Peter Hamilton, Head of Ad Innovation at Roku, about the rapid evolution of connected TV (CTV) advertising and how Roku is bridging the gap between big-brand budgets and small-business accessibility.Peter shares what’s really happening behind the scenes as digital-first advertisers and DTC brands move into television, the challenges of onboarding thousands of SMBs, and how Roku’s self-serve ad tools and shoppable innovations are reshaping

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00:40:21

From Viral Photographer to Skincare Empire with His...

Next in Media ·

2025/10/17

In this episode of Next in Media, Mike Shields sits down with Jordan Matter, the YouTuber, photographer, and entrepreneur behind one of the most surprising creator success stories of the year. What started as a simple series of dance photography videos turned into a global family brand with more than 300 million monthly views—and now, a Sephora skincare line that drew an unbelievable 87,000 fans to its launch.Jordan opens up about his journey from photographing dancers in New York to building a

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00:23:12

Inside Kevin Hart’s Hartbeat with Janina Lundy

Next in Media ·

2025/10/14

In this episode of Next in Media, Mike Shields sits down with Janina Lundy, EVP and Head of Marketing & Brand Partnerships at Hartbeat, the production company founded by comedian and actor Kevin Hart. Heartbeat has become a creative force at the intersection of comedy, culture, and branded entertainment — developing hit shows like Cold as Balls with Old Spice and original films like Group Therapy with AXA.Janina and Mike discuss how Hartbeat helps brands navigate the tricky but powerful blend of

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00:29:28

Reinventing Ad Tech, Criteo’s CEO on Retail Media,...

Next in Media ·

2025/10/07

In this episode of Next in Media, Mike Shields sits down with Michael Komasinski, CEO of Criteo, to unpack how one of ad tech’s best-known companies has reinvented itself for a privacy-first world. Once synonymous with retargeting, Criteo has successfully evolved into a powerhouse in retail media, supporting more than 230 retailers and $160 billion in GMV.Michael shares how the company’s early investments in addressability technology and diversification under Megan Clarkin laid the foundation for

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00:39:04

What's It Like to Ride the YouTube Wave for Nearly 20...

Next in Media ·

2025/10/01

Next in Media talked to Michael Wayne, co-founder and CEO of Kin, about his nearly 20-year journey building a media company alongside YouTube's evolution. Wayne shared how his company navigated multiple business model shifts—from the MCN era to working with traditional celebrities on digital platforms, licensing content to streaming services and cable networks during the pandemic, and experimenting with FAST channels. The conversation explored the challenges of the changing creator economy, why

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00:24:28

How is a Giant Marketer Like Unilever Going to Spend...

Next in Media ·

2025/09/23

Next in Media talked to Selina Sykes, Global Marketing Transformation Leader for Beauty and Wellbeing at Unilever, about the company's ambitious goal to allocate half of its media budget to creators. The conversation explored how a legacy CPG giant is reimagining its marketing model to stay relevant in a social-first world.Sykes discussed Unilever's shift from traditional broadcast advertising to a "many-to-many" model that harnesses communities and creators. She shared insights on building

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00:36:47

Dhar Mann Wants to Make YouTube Shows With Big Brands

Next in Media ·

2025/09/16

Next in Media talked to Dhar Mann, Creator and founder of Dhar Mann Studios, and Sean Atkins, CEO of Dhar Mann Studios, about building one of YouTube's most successful scripted content operations. They discussed creating family-friendly scripted series at scale, working with brands beyond traditional advertising, and expanding their studio model to support other creators.Mann and Atkins also covered why scripted content is breaking through on YouTube, their Samsung TV Plus deal, and positioning as

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00:21:28

Amazon's Kelly MacLean on How the eCommerce Giant...

Next in Media ·

2025/09/09

🔖Chapters:[00:01:12] - Kelly's Background: From Soccer to Ad Tech[00:03:22] - Making the Move from Meta to Amazon[00:04:44] - Amazon DSP's Evolution from Single to Multi-Purpose[00:06:10] - Adapting to the Streaming TV Revolution[00:07:31] - Technical Differentiators and Competitive Positioning[00:13:30] - AI Integration and the "Crystal Box" Approach[00:16:54] - The Future of Automated Advertising Agents[00:18:03] - Impact of Changing Consumer Search Behavior[00:19:56] - What's Next and Amazon

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00:33:26

Dazn's Walker Jacobs on Lessons From Streaming Global...

Next in Media ·

2025/09/02

🔖Chapters:00:00 - Introduction and DAZN Overview01:12 - DAZN's Global Sports Streaming Scale03:58 - Creating the FIFA Club World Cup Tournament07:43 - Managing Complex Global Live Streaming14:26 - The State of Sports and Streaming Industry18:40 - Lessons from Amazon's Thursday Night Football Launch27:30 - DAZN's US Growth Strategy and Original Content💡Takeaways:🌍 DAZN operates as the world's largest sports streaming service, handling over 90,000 live events annually across 200+ countries and

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270 results

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