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PODCAST

CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily

business marketing

All Episodes

36:03

AI avatars, authenticity, and the new rules of...

CMO Convo ·

2025/11/19

AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are

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32:19

How CMOs & CFOs build trust (and prove marketing...

CMO Convo ·

2025/11/05

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How

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30:25

Where marketers should really focus in the AI era,...

CMO Convo ·

2025/10/24

How can marketers thrive in the age of AI?In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn’t about replacing humans with machines. It’s about combining automation with creativity, taste, and strategy.From rethinking team structures to creating one of the first AI-powered growth marketing roles, Idan shares how he’s building a marketing org that uses AI intelligently, not blindly.→ Why creativity and brand storytelling will matter more

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27:55

How to build a culture of thought leadership (that...

CMO Convo ·

2025/10/14

What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling,

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29:00

From SEO to AEO: How AI Is rewriting the rules of...

CMO Convo ·

2025/10/01

AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late.Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity

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27:06

From noise to noticed: The case for creative B2B,...

CMO Convo ·

2025/09/24

Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership.In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.What you’ll

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27:13

B2B2C marketing and how to build trust with both...

CMO Convo ·

2025/09/17

Most marketers think in terms of either B2B or B2C. But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision.In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’ll learn how to build trust with both intermediaries and end customers, and why real conversations often

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24:59

The new shape of marketing: How AI empowers...

CMO Convo ·

2025/09/10

Marketers are hearing a lot about AI. But what does it actually change in the way teams work, make decisions, and connect with customers?In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn’t just another tool. It’s forcing a rethink of how marketing is structured. From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.This episode is

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36:10

LinkedIn, AI and the future of marketing careers,...

CMO Convo ·

2025/09/03

How do we stay authentic, relevant, and human in a world of AI-generated everything?In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.You’ll learn:➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid)➝ How to balance authenticity with AI-generated content without sounding robotic➝ A practical framework for organizational AI adoption (the REAL model: Relevance,

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32:50

AI can’t replace this: Why brand and critical...

CMO Convo ·

2025/08/21

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work?In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your personal brand matters more than ever.Whether you’re a marketing leader navigating change or an ambitious

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28:11

The future of B2B market research (incl. real AI use...

CMO Convo ·

2025/08/07

In this episode, John Brezinsky, B2B marketing leader with experience at Babbel, Pearson, and Conductor, reveals how smart market research can transform your entire go-to-market strategy. John breaks down when research is actually worth the investment, how to structure studies that deliver actionable insights, and why most teams are sitting on goldmines of untapped market intelligence.If you're a marketing leader struggling with pipeline changes, competitive shifts, or just want to get closer to

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24:13

How B2B marketing is getting closer to sales,...

CMO Convo ·

2025/07/23

What happens when marketing stops being a support function and starts driving revenue?In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact.Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn’t) changing how we work. If you're a marketing leader or aspiring to be one, this conversation is packed with hard-won

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51:13

Marketing in the age of AI: Strategy, trust, and...

CMO Convo ·

2025/07/10

How is AI really changing marketing?In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI’s role in modern marketing. From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption.Whether you're a CMO, marketer, or tech-curious leader, this conversation offers practical takeaways and a

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36:52

"Not more ideas. More execution" | Sustainable...

CMO Convo ·

2025/07/03

In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter.If you're tired of measuring success with page views and vanity metrics, this one’s for you.✅ In this episode, you’ll learn:Why "page views" and "open rates" don’t cut it anymoreHow to reverse-engineer your funnel based on revenue goalsThe rise of sales enablement and

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33:28

Rethinking attribution: How to prove marketing ROI,...

CMO Convo ·

2025/06/26

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you’ll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing

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37:18

How influencer marketing can be a revenue driver,...

CMO Convo ·

2025/06/19

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L’Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity metrics like impressions or reach, it’s about measurable business outcomes, from conversions to ROI.Tanya

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34:52

Building TRUST and credibility | A guide to affiliate...

CMO Convo ·

2025/06/16

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

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30:27

The CMO Survival Guide with Asaf Rothem, VP of...

CMO Convo ·

2025/06/16

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

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41:04

Align your company culture with your brand | With...

CMO Convo ·

2025/06/16

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

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44:47

NO more buzzwords | How to be a "get stuff done" CMO...

CMO Convo ·

2025/06/16

Join Norman Rohr, CEO of finway, as he breaks down the REAL playbook for marketing leaders in 2024. In this eye-opening episode of CMO Convo, we dive deep into:✅ How to balance strategy and execution when budgets are tight✅ The truth about AI's impact on marketing✅ Why the "player-coach" approach is your secret weapon✅ Navigating economic uncertainty without losing your mindWhether you're a startup marketer or a seasoned CMO, this conversation is packed with hard-earned wisdom that will transform

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176 results

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