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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

16:33

240: Ask Sarah: The 70% Rule for Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2026/01/14

One of the biggest challenges subscription box owners face isn’t a lack of ideas. It’s knowing what to promote, when, and how to stay focused without feeling like you’re leaving money on the table.In this first episode of our new Ask Sarah series, I’m joined by Launch Your Box member Jenn Klein, founder of The Woodland Hare. Jenn brought a question that so many box owners quietly wrestle with: “Sometimes I feel torn between promoting the subscription box and promoting other items. When I post

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26:35

239: Inside My Subscription Box Business: Year-End...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2026/01/07

I’m sharing a real look inside my own subscription box business. Not the highlight reel. The actual numbers, the launches that worked, the one that didn’t, and the decisions that shaped where we’re headed in 2026.The numbers never tell the whole story. But they also never lie. Always start by looking at your numbers. I added 1,300 new subscribers in 2025. What surprised me most? Some of our biggest growth didn’t happen during launches at all. What happened between launches mattered

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26:40

Taking Your Side Hustle to a Full-time Gig

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/31

Have you thought about taking your subscription box business from a side hustle to a full-time gig?It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working

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10:42

238: Turn Your Camera Roll into Sales This Weekend

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/26

You don’t need a photoshoot.You don’t need new content.And you definitely don’t need to overthink it.In this Friday Fuel episode, I’m sharing how to turn what’s already sitting in your camera roll into real sales this weekend using photos and videos you’ve already taken. If you’ve been telling yourself you’ll show up “when things are more polished,” this episode is your permission slip to stop waiting and start posting. Your phone is full of content that sells, you just haven’t used it

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16:39

237: 5 Reasons you Should start a Subscription box in...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/24

If you’ve been sitting on a subscription box idea for way too long, this episode is for you.In today’s episode, I’m breaking down 5 powerful reasons why 2026 is an incredible time to start a subscription box. Yes, even if you’ve been watching this space for years and wondering if it’s “too late.” Spoiler alert: it’s not. Not even close. We’ll talk about market opportunity, recurring revenue, loyal customers, and why subscription boxes continue to thrive. Especially for niche, well-positioned

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11:50

236: Stop Trying to Be Everywhere: Do This Instead

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/19

Feeling like you’re supposed to be everywhere online? Instagram. TikTok. Facebook. Pinterest. YouTube. Threads.It’s exhausting. And for subscription box owners who are already sourcing products, packing boxes, fulfilling orders, and serving customers, it’s simply not realistic. In this week’s Friday Fuel episode of the Launch Your Box Podcast, we’re talking about why trying to “be everywhere” is burning you out and how choosing two primary marketing channels plus email can simplify your strategy,

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27:28

235: Is Your Messaging Costing You Subscribers?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/17

For many subscription box owners, the silent killer of conversions isn’t a lack of traffic, it’s unclear messaging.Your box might be beautifully curated and full of value, but if visitors can’t understand what it is, who it’s for, and why it matters in 10 seconds or less, they’re leaving. In this episode, Sarah breaks down exactly what strong subscription box messaging looks like, where most subscription box owners go wrong, and how to improve your message across your entire customer

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11:26

What’s Really Holding You Back? (And Why You’re More...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/12

Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business?I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses

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23:15

Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/10

“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce

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10:22

Too Many Ideas? Here's How to Pick ONE Box to Launch

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/05

Have a million subscription box ideas, but no idea which one to launch?You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve

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26:27

Over 500 Subscribers with a Super Simple Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/12/03

Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle

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9:30

234: How to Use Your Existing Subscribers to Make...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/28

If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you.One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes. Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month. Inside this Friday

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14:12

Why You Should Start A T-Shirt Subscription

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/26

I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a

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10:01

233: Last Minute Sales? Try These 3 Fast Cash...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/21

Need cash fast? You’re not alone. Whether sales have slowed, you’re sitting on extra inventory, or you just want to give your bank account a boost before the weekend, this episode is packed with three simple, scrappy ways to generate quick revenue, without overcomplicating a thing.1 - Run a 24- to 48-hour Flash SaleCreate urgency around one irresistible offer. Think: past boxes, seasonal items, or customer favorites. Keep it simple: one offer, one deadline, and plenty of promotion. 2 - Offer

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31:13

5 Ways to Reduce Small Business Overwhelm

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/19

If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted

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12:11

232: Want to Show Up More Online? Steal My Weekly...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/14

Ever tell yourself, “I know I should show up online more…” and then somehow, the week slips away and you didn’t?You’re not alone. Showing up online doesn’t have to feel overwhelming or depend on daily bursts of inspiration. You just need a simple system you can repeat week after week. In this Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through the exact rhythm I use to stay consistent across live video, email, and social media, without overthinking it. You can steal it,

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24:59

Holiday Shipping Hacks: Surviving the 4th Quarter

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/12

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! Prep Packing & Shipping Supplies Early Audit your packing

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13:17

231: 30 Days of Content From ONE Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/07

Do you ever sit down, open Facebook or Instagram, and think, “I have no idea what to post today”?You’re not alone. Every subscription box owner has those days. I have good news. If you’re shipping a box every month, your content is already in your hands. Literally. One box = 30 days of content. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through exactly how to turn a single subscription box into an entire month of posts, emails, and videos. And

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38:43

230: List Building Meets Storytelling: A No Fluff...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/11/05

If you’ve ever felt like your email list is too small to matter or wondered what to actually say to the people on it, this episode is about to change the way you think about email marketing.I sat down with Amy Porterfield - yes, that Amy Porterfield - to talk about list building, storytelling, and staying consistent, especially when your list feels like it’s barely getting started. Amy went from working in the corporate world for Tony Robbins to becoming one of the most trusted teachers in

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13:03

229: When Subscriber Growth Stalls, Let’s Reset

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/10/31

Every subscription box owner hits a wall. Growth slows down. The excitement you once felt starts to fade. You check your numbers and realize things have stalled.Stalling doesn’t mean you’ve failed. It just means it’s time for a reset. Most of the time, growth slows because you’ve either tapped out your current audience or haven’t been visible enough lately. The good news? You don’t have to overhaul everything. You just need to re-energize a few key areas to spark fresh momentum. In this

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