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PODCAST

Behind the Golf Brand Podcast with Paul Liberatore

Paul Liberatore

It’s like playing a round of golf with some of the most interesting innovators and entrepreneurs and listening to the stories behind their success.Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their brands. I find it intriguing when people are vulnerable and honest about their struggles and successes. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest

sports golf

All Episodes

38:48

#144 - Whoosh: Colin Read (CEO)

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/06/16

Send us a text Whoosh is a modern, cloud-based software platform designed to revolutionize operations and activity management for private clubs, golf courses, and entertainment venues. Launched in 2022, Whoosh addresses the long-standing challenges faced by the industry, which has traditionally relied on outdated, on-premise systems that are cumbersome and inefficient. By offering a tablet-centric, intuitive interface, Whoosh untethers staff from fixed workstations, enabling them to engage di...

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37:33

#143 - Pins & Aces: Nicklaus Mertz & Liam Johnson

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/06/09

Send us a text Pins & Aces is a dynamic and innovative golf accessories and apparel brand founded in 2017 by Nicklaus Mertz and Jonathan Major. The company emerged from a shared passion for golf and a desire to revolutionize the game with stylish, functional, and high-quality products. Headquartered in Arvada, Colorado, Pins & Aces has grown rapidly from a small online venture into an international brand known for its bold designs and unique approach to golf gear. The company initial...

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42:24

#142 - Sqairz Golf Shoes: Bob Winskowicz (founder)

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/06/02

Send us a text Sqairz Golf Shoes, founded in 2019 by Bob Winskowicz, are a groundbreaking innovation in golf footwear designed to enhance performance through balance, stability, and swing speed. The idea for Sqairz originated on a New England driving range, where Winskowicz noticed improved stability while wearing square-toed dress shoes. This realization led to years of research into biomechanics, ground force reaction, and foot movement, culminating in the creation of Sqairz golf shoes. Th...

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82:27

#141 - MNML Golf: Sam Goulden

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/05/26

Send us a text MNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML Golf after being inspired by a sticker in an Indonesian bathroom. This moment sparked the idea ...

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43:01

#140 - ECCO Golf Shoes: Timo Vollrath

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/05/19

Send us a text ECCO Golf Shoes are a product of ECCO, a Danish footwear company founded in 1963 by Karl Toosbuy. Known for its innovative approach to shoemaking, ECCO emphasizes full control over the production process, from leather tanning to shoe manufacturing, ensuring high standards of quality, comfort, and durability. This vertically integrated model allows ECCO to produce premium footwear that is sold in over 100 countries worldwide. The brand's journey into golf began in 1996 when Too...

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41:49

#139 - Live Forever: Scott Riley

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/05/12

Send us a text Live Forever Golf (LFG) is a golf lifestyle apparel brand founded in 2020 by four friends—Scott Toole, Matt Every, Scott Riley, and Lewis Price—in northeast Florida. The brand originated from a viral moment during the 2019 AT&T Byron Nelson Tournament when PGA Tour golfer Matt Every dramatically threw his wedge after a frustrating shot. This moment inspired the creation of LFG’s iconic logo, a silhouette of the club toss, symbolizing the raw emotions and passion inherent in...

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38:46

#138 - Full Swing: Evan El-Saden

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/05/05

Send us a text Floyd Arnold founded Full Swing Golf in 1986, and it's now grown into the biggest U.S. producer of multi-sport simulators, changing the way people play indoor golf with its cutting-edge tech. The company, now called Full Swing Simulators, runs its operations from Carlsbad, California, and leads the industry in sports technology innovation. Full Swing's tech has come a long way, moving from dual-tracking to tri-tracking, giving players the most realistic ball flight simulation ...

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39:47

#137 - MGI Golf: Miranda Turner (CEO)

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/04/28

Send us a text MGI Golf is the premier global authority in electric golf caddies, integrating cutting-edge technology with ergonomic design. Since its inception in 1993, the Australian owned and operated company has a formidable reputation built on experience, innovation, and quality of design. MGI Golf revolutionized the electric caddy industry through patented Gyroscope Straight Tracker technology, automatic downhill speed control, and durable lithium-ion batteries. MGI Golf successfully ex...

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43:00

#136 - Swag Golf: Nick Venson

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/04/21

Send us a text Swag Golf is a dynamic company that has been transforming the golf industry since its inception in 2018. Founded by Nick Venson, along with three friends, in Northbrook, Illinois, the company initially focused on creating unique putters and headcovers. Their bold approach to golf accessories quickly gained attention, leading to rapid growth and expansion into various product lines. Swag Golf's success can be attributed to its innovative designs, combining high-quality craftsma...

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40:17

#135 - Fiori Golf: Anthony Wagner

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/04/14

Send us a text Fiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" in Italian, symbolizing growth and the idea of individuals blossoming through their passion for golf. Established in 20...

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19:10

#134 - PXG: Bob Parsons (PXG Founder & CEO)

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/04/07

Send us a text Bob Parsons pulls back the curtain on his extraordinary journey from a troubled childhood to founding billion-dollar companies like GoDaddy and PXG. With refreshing candor, he reveals how writing his book fulfilled two missions: documenting his unique path for future generations and honoring the persistent requests from his Vietnam War brothers who remain close decades later. The conversation delivers priceless insights into Parsons' entrepreneurial mindset. "I always did stuf...

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44:54

#133 - Hally Leadbetter (Golf Content Creator)

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/03/31

Send us a text Hally Leadbetter is a multifaceted figure in the golf industry, known for her innovative approach to content creation and her passion for both golf and entertainment. Born in Orlando, Florida, she is the daughter of renowned golf instructor David Leadbetter. Hally's golf career flourished as she earned a scholarship to the University of Arkansas, where she began her collegiate golf journey. She later transferred to Rollins College, where she played a pivotal role in her ...

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43:37

#132 - The Byrd: Kris Drey

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/03/24

Send us a text The Byrd Golf Belt blends style and utility in a way that's changing how golfers think about their accessories. You can grab the regular model fo about $49 or the braided version for $59, turning what's usually just a basic belt into a handy golf tool. What makes this belt special? It's got clever built-in holders for all your golfing must-haves: tees, a divot tool, your golf glove, and a ball marker. You'll keep your pockets free while having everything you need right at your...

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59:24

#131 - Puttr: Matt Allard

Behind the Golf Brand Podcast with Paul Liberatore ·

2025/03/17

Send us a text PUTTR is an AI-powered putting mat that's changing how we practice golf and making it more fun. While putting makes up 42% of your golf shots, most people find practice boring and lonely - that's exactly where PUTTR comes in, turning your practice into a game and connecting you with players worldwide. This mat's loaded with features to make practice better. You'll find 27 different tee spots from 3 to 11 feet, so you can switch up your routine. The AI technology tracks your pe...

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38:29

#130 - Noteefy: Jake Gordon (CEO)

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/06/25

In this week's episode I interview my good friend Jake Gordon, the Co-Founder & CEO of Noteefy, the fast-growing technology company helping golf operators fill tee time cancelations more easily.Noteefy (pronounced ‘notify’) has the first automated tee time assistant / waitlist for golfers and golf courses to improve the golfer booking experience, while accelerating course revenue and efficiency. The Noteefy booking assistant (technology is patent pending) enables golfers to input their pe...

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46:33

#129 - Nick Bradley: (World’s Most Innovative Golf...

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/06/18

Nick Bradley’s journey to success began with a bang in 1994, when at 23 years old, he became the youngest director at the world renowned David Leadbetter Academy. His swift ascent through the academy’s ranks earned him a position as one of Leadbetter’s most trusted instructors, guiding golfers of diverse ages, handicaps, and swing patterns.Taking a bold leap in 2005, Bradley crossed the Atlantic from his native England to the United States, where he would ultimately establish himself as one o...

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34:13

#128 - Mizuno Golf: Chris Voshall (Marketing Manager)

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/06/11

Chris Voshall, Mizuno product engineer and marketing managerSupport the Show.

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71:07

#127 - Brian Mogg: Golf Digest’s Top 100 Teachers in...

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/06/04

In this week's episode, I interview my good friend Brian Mogg, the coaching legend who coached YE Yang to victory against Tiger Woods in the 2009 PGA Championship, and one of Golf Digest’s top 100 for ten years in a row.Brian has taught an incredible 50,000+ lessons, and the results speak for themselves. His students have won ninety tour events. He was named one of Golf Digest’s Top 100 Teachers in America. He’s made Golf Magazine’s Top 100 Teachers list for the past seventeen years. But one ...

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69:17

#125 - Eric Cogorno (YouTuber)

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/04/19

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53:57

#124 - PXG: Nick Jahnke (VP of Sales)

Behind the Golf Brand Podcast with Paul Liberatore ·

2024/04/09

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144 results

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