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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

55:02

Season 3 Ep 59: If you confuse them, you lose them....

Damn Good Interior Designer ·

2025/11/17

The confusion you accidentally create long before the proposal ever hits your clients inbox is the real reason clients hesitate. Your price is not the problem. You can unintentionally create confusion through discovery calls, the way you talk about freight, receiving, vendors, timelines, your value, etc. This causes your clients to be constantly collecting clues about whether saying yes to you feels SAFE or SCARY. Learn how your language, tone, and timing shape the emotional architecture your

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20:39

Season 3 Ep 58: ASKED & ANSWERED - I'm scared to tell...

Damn Good Interior Designer ·

2025/11/04

Every designer has run into this situation before—the panic of too many projects, too little time, and clients who “need it done now.” Your timelines aren’t the enemy; but poor planning is. When you managed your schedule with purpose instead of panic it means you are understanding your own process. This means before you promise anyone else a date, you know how to communicate timing in a way that builds trust instead of tension.This episode will help you rethink what it means to be “busy,” and see

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49:29

Season 3 Ep 57: Should we, just because we can?

Damn Good Interior Designer ·

2025/10/16

Just because you can take on another project doesn’t mean you should. In this episode, Cheryl and Liz unpack what it really takes to manage your firm’s capacity—not just your time, but your energy, your team, and your profitability. There must be a level of discipline to say no, even if they are a great lead because saying yes to every project is not always helping your business. Consider this episode your permission slip from Cheryl to stop trying to do it all—and to create a newparadigm in our

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25:22

Season 3 Ep 56: ASKED AND ANSWERED - My client is...

Damn Good Interior Designer ·

2025/09/30

One of the the biggest challenges designers face with managing client expectations is how to stop overpromising and start being intentional with your process. After a recent coaching call with one of our designers, Liz had the idea to create this podcast based on why intentionality is more than just “showing up with a good attitude”. Instead, you should be setting clear expectations, mapping out project steps, and slowing down enough to plan properly. By exploring how intentional processes, like job

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16:00

Season 3 Ep 55: ASKED AND ANSWERED - Why Having a...

Damn Good Interior Designer ·

2025/09/17

Liz is going solo again and giving you her expertise into the art of handling new lead calls with intention and strategy. Liz handles our discovery calls at In Detail and we do a great job at converting our prospective clients because it is not about rattling off your services or rushing into pricing—it’s about active listening. By asking the right questions, paying attention to tone and word choice, and guiding the conversation toward clarity, designers can uncover what a client really needs. We

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49:09

Season 3 Ep 54: Are You Afraid to Define Your Value?

Damn Good Interior Designer ·

2025/09/02

Little did we know our Pricing and Salary Survey results were going to give us great nuggets of information that we could share for many future podcasts to come! One of the biggest challenges we found designers face is defining their product. Too often, “full-service design” means something different to every designer—and that inconsistency makes it nearly impossible to set confident fees, manage scope, or show clients the real value of design work. The secret lies in creating clear deliverables

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57:15

Season 3 Ep 53: Why Selling Yourself Short in K&B...

Damn Good Interior Designer ·

2025/08/19

Kitchen and bath design must be treated — and priced — as the high-level specialty it is. These are not "just another room" — instead, they are some of the most complex, high-stakes, and profitable part of your business if you treat it that way. Too many designers undervalue their skills, we discuss how flat fees protect both your expertise and your bottom line, and why being the expert in the room changes everything. From navigating subs and code changes to troubleshooting “transitions up the

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08:29

Season 3 Ep 52: ASKED AND ANSWERED - How to think...

Damn Good Interior Designer ·

2025/08/05

In this Ask and Answered episode, we break down the real reasons flat fees can transform your business—and why hourly billing might be keeping you small. The mindset shift designers need to make is to stop thinking like a technician and start pricing like a CEO. Flat fees protect your time, boost your authority, and create a better experience for your clients. This isn’t about guessing—it’s about building a smarter, scalable business model that reflects the transformation you deliver. If you're

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38:41

REPLAY! How to Make Money Selling Project Management...

Damn Good Interior Designer ·

2025/07/22

How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach withpositioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the clientabout it being win-win-win and how to sell this to the client and they actually

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11:56

Season 3 Ep 51: ASKED AND ANSWERED - Why Every...

Damn Good Interior Designer ·

2025/07/08

We have another asked and answered topic this week! We are talking about reframing what many designers see as “wasted” discovery calls. Just because a lead isn’t a fit for full service doesn’t mean it’s a dead end. Consider this as a chance to position your firm as a resource, build brand equity, and generate revenue—especially when you offer varied tiers of service. Start looking for smart strategies to redirect leads, educate potential clients, and how to stay visible—even when they say no. This

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44:24

Season 2 Ep 50: How to Get Press: The secret door to...

Damn Good Interior Designer ·

2025/06/24

Public relations isn’t just about getting published—it’s about what you do after the feature goes live. We thrilled to welcome our special guest who we have been working with for over a year. Alex Abramian, founder of The PR Collaborative, talks with us about the evolving landscape of PR for interior designers. With years of experience as a writer and editor for major national publications, Alex shares real-world insights into what editors are looking for right now and how designers at any stage of

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12:04

Season 2 Ep 49: ASKED AND ANSWERED - What Clients...

Damn Good Interior Designer ·

2025/06/10

Another Asked & Answered segment today and our very own Liz going solo! One of the biggest balancing acts designers face is pairing creativity with structure. Your vision is what SELLS the client, but your process is what DELIVERS on that promise. Clients remember the feeling, not the portal or the lists or the emails—but having strong systems behind the scenes is what ensures a smooth, mistake-free experience. Your process and creativity don’t compete—they collaborate to create organization and

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36:08

Season 2 Ep 48: Why your "welcome packet" isn't very...

Damn Good Interior Designer ·

2025/05/27

We believe one of the most underrated parts of a client journey is the intake process. This isn’t about a boring list of preferences like if they prefer black over blue or which kitchen they like best. Instead, it's about asking the right questions to uncover how clients live, communicate, and make decisions. Our unique and customized client questionnaire goes FAR beyond aesthetics and dives deep into behavior, values, and lifestyle—ensuring a strong foundation for collaboration and killer design

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12:05

Season 2 Ep 47: ASKED AND ANSWERED - There is no one...

Damn Good Interior Designer ·

2025/05/13

There’s no one right way to run a design business—but there is often a better way.This is not to say if something is working for you—great. Keep going.But if you're stuck or wondering why the same problems keep popping up? It might be time to challenge the models you’re using. How can you challenge the traditional business models, such as cost plus pricing and hourly billing? These are not the most sustainable or scalable options for growth. Instead we discuss considering alternative models that

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33:55

Season 2 Ep 46: The Best Marketing Tool Hiding in...

Damn Good Interior Designer ·

2025/04/29

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for

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15:36

Season 2 Ep 45: ASKED AND ANSWERED - Why cleaning the...

Damn Good Interior Designer ·

2025/04/15

You can't lead clients from survival mode---well you can, but not well and not for extended periods of time. how How you feel directly impacts how you lead, sell, and scale. The mindset shift I have to use is to keep my business steady is the "attitude of gratitude."This "Asked and Answered" topic this week is slightly more personal but a question I get asked often when I am balancing all the moving parts of running a business. By redirecting negative energy into gratitude and giving back to others

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15:27

Ep 46: ASKED AND ANSWERED - The most damaging thing...

Damn Good Interior Designer ·

2025/04/01

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.It is not a smart business practice to sell blocks of time as a designer because it limits your growth and does not allow for future planning and calculated risks. This is not an effective way to market and value a designer's creative services. Selling based on the end product or creative vision is a better approach

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52:52

Ep 45: The Hidden Mindset Mistakes Killing Your...

Damn Good Interior Designer ·

2025/03/18

Sometimes the simplest of truths is what is going to move the needle and this begins with understanding who you are and your own weaknesses. We all have them right??If you have a team, or even if you are a solopreneur, you are still consistently working with others and there are always going to be challenges of working together. However, being able to understand their strengths and weaknesses is going to make you a better business owner. It is important for you and those that you work with to be

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38:38

Ep 44: How to Stop Wasting Time on Marketing that...

Damn Good Interior Designer ·

2025/03/04

Your marketing dollars are important. There are many elements to successful marketing and it starts with becoming part of the DNA of your business. This week we met with Denise Grothouse, the founder and CEO of Perfect Six Marketing, a company specializing in marketing strategies for the kitchen and bath design industry. In this episode we discuss the importance of having a strong brand voice and understanding your target clientele when it comes to marketing while also optimizing your #1 marketing

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45:14

Ep 43: What is the Cost of Doing Business?...

Damn Good Interior Designer ·

2025/02/11

Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to get a CPA help to know when to become an S corp. --

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