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PODCAST

The Alignment Podcast

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in

business

All Episodes

22:35

EP. 45 - How Customer Success Can Create Better...

The Alignment Podcast ·

2020/09/22

In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do. In our conversation we discuss: Why sales is no

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21:46

EP. 44 - How To Avoid Sales Enablement Becoming the...

The Alignment Podcast ·

2020/06/17

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more. In our conversation we discuss: What value Sales Enablement provides today’s B2B organization Where the majority of companies are getting

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29:33

EP. 43 - The Evolving Role of Technology In B2B Sales...

The Alignment Podcast ·

2019/11/13

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more. In our conversation we discuss: What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way How the evolution of sales tech has changed the buyer-seller relationship Why telling sales reps to just

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31:13

EP. 42 - Why Clarity and Consistency Are Vital To...

The Alignment Podcast ·

2019/10/30

This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators. In our conversation we discuss: How access to information has changed the world for B2B sellers Why clarity and consistency are vital to selling “change” How

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23:33

EP. 41 - How Product Marketing Can Help Sales...

The Alignment Podcast ·

2019/10/23

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies. In our conversation we discuss: Why modern buyers aren’t giving your sales reps their attention Product marketing’s role in the effort to align

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23:56

EP. 40 - What It Takes To Have A Successful 2020...

The Alignment Podcast ·

2019/10/16

This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific. In our conversation we discuss: What an effective sales

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44:22

EP. 39 - How To Make Better Decisions Using The Right...

The Alignment Podcast ·

2019/07/25

This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate development. He has been involved in the evolution and definition of the inside sales industry and speaks regularly on the topic. Dave is also co-author of the groundbreaking Lead Response Management industry study which was published in the Harvard Business Review. In our conversation we discuss: The forces that are causing massive change in the way B2B

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23:34

Ep. 38 - 5 Elements Of A Bulletproof Account-Based...

The Alignment Podcast ·

2019/07/10

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers. In our conversation we discuss: The different between account-based marketing (ABM) and account based strategy How an account based strategy helps break down the silos between sales and marketing How to develop an ideal customer profile (ICP) that actually enables

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26:05

EP. 35 - Quantifying Misalignment's Impact On Growth...

The Alignment Podcast ·

2019/07/03

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt. In our conversation we discuss: How misalignment between sales and marketing impacts CEO performance What factors have the most negative impact on

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29:44

EP. 36 - Changing The Dysfunctional Sales and...

The Alignment Podcast ·

2019/06/12

This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Business Review, 2x TED speaker, and author of “Rising to Power”. Ron has expertise in helping companies take a holistic approach to transformation which includes addressing their strategy, organization, and leadership. In our conversation we discuss: How to know if your teams are ready for change The 3 domains of transformation The importance of being an enterprise leader

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28:58

EP. 35 - The Future Of B2B Marketing w/ Joel Harrison

The Alignment Podcast ·

2019/06/05

This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the leading provider of insights, best practices, and professional development for B2B marketers. Beyond just media, B2B Marketing also offers training, conferences, advisory services, peer-to-peer networking and more. In our conversation we discuss: Why alignment is more important than ever before Top 4 priorities B2B marketers should be focusing on in 2019

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25:51

EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen

The Alignment Podcast ·

2019/05/29

This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secrets Podcast and president of the Utah chapter of the AA-ISP. Gabe has a wealth of experience cross-functional experience in finance, consulting, sales and marketing. He is now focused on helping B2B companies leverage the power of AI to unlock their growth potential. In our conversation we discuss: Is there still a need to have a delineation between the sales and marketing

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20:59

EP. 33 - Should We Kill The Marketing Qualified Lead?...

The Alignment Podcast ·

2019/05/15

This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results. In our conversation we discuss: The head of marketing’s role in aligning Sales and Marketing The questions marketing leaders should be asking their sales

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28:23

EP. 32 - Can We Automate The Trust Building Process?...

The Alignment Podcast ·

2019/05/08

This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working with B2B organizations focused on growth. His latest venture, The Sales House, is the only all-in-one sales education community for the modern B2B seller. In our conversation we discuss: B2B has not changed as much as we all think that it has Is it possible to automate the process of building trust? How salespeople should be using customer personas to

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20:37

Ep. 31 - Tell Clear and Cohesive Stories To Get...

The Alignment Podcast ·

2019/04/24

This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss: Why having a clear story is so important to making a company relevant in today’s market Why the best products don’t always win The importance of knowing how your buyers feel A story framework you can use to ensure your messaging is

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28:57

Ep. 30 - Data Tells You Everything Buyer's Won't w/...

The Alignment Podcast ·

2019/04/17

This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theory. Antwoine works at the intersection of data analysis and machine learning engineering. He has significant experience working closely with sales and marketing leaders to understand the customer journey using statistical modeling and data mining methods. In our conversation we discuss: The importance of data-driven decision making in today’s b2b business Companies that see

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22:43

Ep. 29 - Influencers Significantly Impact the Sales...

The Alignment Podcast ·

2019/04/10

This episode I speak with Colleen Francis, Owner of Engage Selling Solutions. Colleen is a hall of fame keynote speaker, award-winning sales strategist, best-selling author, and named as one of Linkedin’s Top Voices. She works with organizations and executives to create strong, consistent, and lasting sales results. In our conversation we discuss: What one thing you can do to break down the silos between Sales and Marketing How Amazon.com has influenced the modern b2b buyer What sales leaders

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32:11

Ep. 28 - Tie Marketing Compensation to Revenue For...

The Alignment Podcast ·

2019/03/13

This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. In our conversation we discuss: How to transform into a more data-focused and insights-driven organization Getting away from vanity metrics to focus on those that are connected to business outcomes Ways to increase your knowledge of how buyers are interacting

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21:36

Ep. 27 - How To Create Alignment In A Resistant...

The Alignment Podcast ·

2019/03/06

This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president of Transformative Sales Solutions. Paul has trained and coached over 12,000 professionals all over the world and continues to consult with sales leaders and CEOs on sales solutions that create transformation and lead to results. In our conversation we discuss: Who should be in charge of an alignment effort How to address a company culture that doesn’t support alignment between

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19:45

Ep. 26 - How Great Content Creates Alignment and...

The Alignment Podcast ·

2019/02/27

This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories. In our conversation we discuss: The best way Marketing can align with Sales to produce better content What content must achieve to be relevant to the modern buyer The process you must follow to produce aligned messaging which can lead to higher value sales conversation with buyers When

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45 results

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