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PODCAST

Volunteer Nation

Tobi Johnson, MA, CVA

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism

business non-profit

All Episodes

28:41

186. Strategy vs Tactics - How to Include Both in...

Volunteer Nation ·

2025/10/30

In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down one of the biggest pitfalls in volunteer planning: confusing strategy with tactics. She explains why a plan that’s just a long list of tasks will never move your mission forward and what to do instead. If you're ready to shift from “busy and reactive” to “focused and strategic,” this episode is packed with inspiration and actionable guidance. Plus, Tobi introduces Vision Week 2026, a hands-on, five-day planning ex...

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58:14

185. To Burnout & Back - My Secret Struggle with Long...

Volunteer Nation ·

2025/10/23

In this episode of the Volunteer Nation Podcast, Tobi Johnson steps away from her usual format to share her journey through long COVID, from the first onset of symptoms to the long road of recovery. Tobi opens up about the physical and emotional challenges she faced, the lessons learned along the way, and the radical self-care practices that helped her heal. She also reflects on what this experience taught her about compassion, resilience, and the hidden toll of chronic conditions. ...

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40:31

184. The Experience Economy – Are Nonprofits Keeping Up?

Volunteer Nation ·

2025/10/16

In this episode of the Volunteer Nation Podcast, Tobi Johnson unpacks how the experience economy is reshaping the way nonprofits engage and retain volunteers. Building on last week’s discussion about the evolving volunteer marketplace, Tobi explains why it’s no longer enough to simply offer opportunities — today’s volunteers expect meaningful, memorable, and transformative experiences. If you’re ready to meet modern volunteer expectations and create experiences that truly stand ou...

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50:28

183. The New Reality - Volunteers Don't Need You

Volunteer Nation ·

2025/10/09

In this episode of the Volunteer Nation Podcast, Tobi Johnson tackles a bold question: has the volunteer–nonprofit relationship changed for good? As societal expectations and volunteer trends evolve, Tobi explains why today’s landscape looks more like a buyer’s market, where volunteers have countless options and expect meaningful, flexible, and well-designed experiences. She explores the rise of informal volunteering, the growing need for adaptable roles, and the impact of digital engag...

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22:19

182. The 8 Game-Changing Policies That Make...

Volunteer Nation ·

2025/10/02

In this episode of the Volunteer Nation Podcast, Tobi Johnson builds on her previous conversation about harmful volunteer policies by introducing eight transformative strategies to attract and retain passionate volunteers. From creating a welcoming environment and offering flexible commitments to tailoring screening to risk levels and delivering engaging, bite-sized training, Tobi covers practical ways to elevate your volunteer program. She also highlights the power of real-time recogn...

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24:15

181. The 8 Volunteer Policies That Are Killing Your...

Volunteer Nation ·

2025/09/30

In this episode of the Volunteer Nation Podcast, Tobi Johnson uncovers eight common volunteer policies that could be hurting your mission. From poor first impressions and slow communication to overly complicated screening processes, inflexible commitments, dull training, micromanagement, lack of recognition, and difficult exit procedures, Tobi breaks down the pitfalls that can frustrate and disengage volunteers. You’ll get real-world examples of these challenges and actionable strategie...

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36:26

180. 3 Smart Ways to Design Volunteer Service Awards

Volunteer Nation ·

2025/09/18

In this episode of the Volunteer Nation Podcast, Tobi Johnson explores smart, research-backed frameworks for designing meaningful volunteer service awards. Instead of relying on traditional recognition tactics, she shows how to align awards with what truly drives volunteers—their motivations, timelines, and the impact they create. Tobi introduces fresh ideas such as immediate recognition and milestone-based acknowledgements, while also breaking down six proven motivational factors that ...

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65:39

179. Transformative Service Experiences with...

Volunteer Nation ·

2025/09/11

In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into the topic of transformative service experiences with guests Frederick J. Riley, Executive Director of Weave the Social Fabric Project at the Aspen Institute, and Jackie Woven, Executive Director of Main Street Eureka Springs. They discuss practical strategies for building, growing, and scaling volunteer talent within communities, emphasizing the importance of local, relational, and mutual engagement. The trio expl...

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39:49

178. 6 Ways to Help Program Volunteers Avoid...

Volunteer Nation ·

2025/09/04

In this episode of the Volunteer Nation Podcast, Tobi Johnson dives deep into the critical issue of compassion fatigue and secondary traumatic stress among program volunteers. These frontline heroes play vital roles in tutoring, hospice, crisis support and more, but without proper training, boundaries, and support, they risk burnout and emotional harm. Tobi shares six practical ways nonprofit leaders can use to support volunteer wellness, from boundary-setting to debriefing practices an...

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37:46

177. Manage Volunteers Like a Pro: 7 Rookie Mistakes...

Volunteer Nation ·

2025/08/28

In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into the 7 common rookie mistakes non-profits make when managing volunteers and shares practical strategies to help volunteer managers reduce stress and rediscover the joy in their work. Tobi highlights the power of maintaining a positive mindset, setting clear boundaries, and focusing on community-building over paperwork. She also shares actionable tips for creating effective systems for delegation, engaging episodic v...

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25:47

176. Beyond Pizza Parties: Innovative Appreciation...

Volunteer Nation ·

2025/08/21

In this episode of the Volunteer Nation Podcast, Tobi Johnson discusses the importance of strategic volunteer appreciation. Moving beyond traditional gifts and certificates, she explores how to recognize and value volunteers in ways that are meaningful and aligned with core human needs and organizational goals. Tobi provides 12 innovative appreciation ideas categorized into meeting volunteer needs for safety, connection, and purpose, and aligning with organizational goals such as progr...

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35:03

175. Outputs vs Outcomes: Why Counting Hours Isn’t...

Volunteer Nation ·

2025/08/15

In this episode of the Volunteer Nation Podcast, Tobi Johnson dives into why it’s time to move beyond traditional volunteer metrics like hours logged and retention rates. She unpacks the difference between outputs and outcomes, sharing practical examples and actionable strategies for measuring and showcasing the true impact volunteers have on communities and organizations. Tobi explains how tracking outcomes can inspire volunteers, improve program quality, strengthen recruitment messag...

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24:32

174. Write Volunteer Emails Volunteers Actually Read...

Volunteer Nation ·

2025/08/07

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares expert tips on how to craft volunteer emails that truly connect and convert. From attention-grabbing subject lines to warm, welcoming salutations and easy-to-read content, Tobi breaks down the key elements that make emails more engaging and effective. You’ll learn why personalization matters, how to structure your emails for maximum impact, and the small details, like a creative sign-off or a compelling P.S. that can m...

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46:55

173. Is Your Volunteer Website Turning People Away?

Volunteer Nation ·

2025/07/31

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares valuable insights on how nonprofits can improve volunteer websites to attract and engage more volunteers effectively. Addressing common issues such as unclear value propositions, excessive choice options, stock imagery, and poor mobile experiences, Tobi discusses practical strategies to create a compelling and user-friendly volunteer hub. She emphasizes the importance of clear calls to action, authentic visuals,...

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26:37

172. How to Give Clear Volunteer Feedback with...

Volunteer Nation ·

2025/07/24

Do you find it uncomfortable giving feedback to volunteers? You're not alone! In this episode of Volunteer Nation, Tobi Johnson walks you through how to deliver clear, confident feedback to your volunteers in a way that fosters growth, maintains trust, and avoids discomfort. Whether it's reinforcing great behavior or correcting issues, Tobi shares real examples and practical scripts you can start using right away. You'll learn the difference between corrective, confirming, and th...

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28:25

171. Practical Community Building Tips for Your...

Volunteer Nation ·

2025/07/17

In this episode of Volunteer Nation, Tobi Johnson dives into the heart of what makes a volunteer team truly thrive: community. Drawing from both personal experience and well-established sociological principles, Tobi explores five essential pillars that foster a sense of belonging and connection among volunteers and between volunteers and staff. This episode is a must-listen for volunteer leaders who want to create a more collaborative, motivated, and mission-driven team. Whether you're ...

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38:18

170. My Top Takeaways from Giving USA 2025

Volunteer Nation ·

2025/07/10

In this episode of Volunteer Nation, Tobi Johnson dives into the key findings from the Giving USA 2025 report and uncovers the powerful link between volunteerism and philanthropy. Tobi explores how individual donors and volunteer leaders are shaping the future of nonprofit fundraising, and why community support has never been more essential. Whether you're a nonprofit leader, volunteer coordinator, or board member, you'll walk away with actionable tips for harnessing the power of volunt...

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31:51

169. How to Meet 3 Core Volunteer Needs Right from...

Volunteer Nation ·

2025/07/03

In this episode of Volunteer Nation, Tobi Johnson dives into the essential human needs that drive a meaningful and rewarding volunteer experience—safety, connection, and purpose. Tobi explores how creating a predictable, emotionally safe environment lays the foundation for trust. She explains why fostering strong peer connections is just as crucial as delivering information, and how helping volunteers see the direct impact of their efforts brings deeper meaning to their service. F...

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27:45

168. Note to Nonprofit Execs - Supporting Volunteers...

Volunteer Nation ·

2025/06/26

In this episode of Volunteer Nation, Tobi Johnson addresses a persistent and deeply rooted challenge in the nonprofit sector: the lack of buy-in and active support for volunteers across entire organizations—not just within volunteer departments. Drawing from the VolunteerPro Impact Lab seminar and a decade of data from the Volunteer Management Progress Report, Tobi urges nonprofit executives to reframe volunteer support as a staff performance issue, not a matter of personal "buy-in." Sh...

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63:10

167. Keeping Civic Engagement Alive Despite Funding...

Volunteer Nation ·

2025/06/19

In this episode of Volunteer Nation, Tobi Johnson is joined by Sam Fankuchen, founder and CEO of Golden, about how nonprofit organizations can stay resilient and keep civic engagement alive amid uncertainty, disasters, and radical funding cuts. They discuss current stresses in the nonprofit sector, particularly around funding uncertainties, and share practical tips for organizations to pivot and adapt their missions to serve community needs effectively. Sam introduces Golden's $500 mil...

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186 results

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