PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

00:36:20

Next-Level Skills Every Copywriter Needs

Copywriters Podcast ·

2026/04/06

The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into it, you realize using AI to create copy that converts sounds easier than it is.And the question boils down to: How do you do it?I’ve been wrestling with that question for a couple years now, and I’ve found the answer.If you already know how to write copy without AI, there’s still some work involved to

00:34:24

Copywriting 101, Part 2– Old Masters Series

Copywriters Podcast ·

2026/03/30

Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, and if you weren’t grounded in fundamentals to begin with, it’s never too late to learn what they are.One of the best sources of an expert list of the fundamentals is John Caples, in his book Tested Advertising Methods. There was nothing fancy or intellectual about what Caples said or did, and yet he

00:30:40

Introducing 7 Types Of Microstories

Copywriters Podcast ·

2026/03/23

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the whole argument.And those still matter.But that’s not what most of us are writing mostof the time.Most of the time, we’re writing in tight spaces.Openings… transitions… subject lines… leads….things like that.Now, we think about

00:30:05

Copywriting 101– Old Masters Series

Copywriters Podcast ·

2026/03/16

The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everything you do will rise.”We’ve never done a show that just focused on copywriting fundamentals, so what better time than now?And one of the best sources of an expert list of the fundamentals is John Caples, in his book Tested

00:34:22

How Clive Cable’s Building An Agency With Virtual AI...

Copywriters Podcast ·

2026/03/09

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven’t seen anyoneelse do.For example, he has a story-lede generator that comes up with a big idea for asales letter or VSL, and then writes a unique story lede to start the piece.Clive’s created a bot that writes like Gene Schwartz–but he only uses itto write the FIRST

00:30:57

How To Make Prospects Fall In Love, With Nathan Fraser

Copywriters Podcast ·

2026/03/08

Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tuscan.Dante’s masterwork was The Divine Comedy, and his last line was“L'amor che move il sole e l'altre stelle”Translated into English, he’s talking about Love–the kind of love that moves the sun and the other stars.Thus proving that even in medieval Italy, LOVE was recognized as the most

00:32:41

The Visual Design CRISIS, And What Copywriters Can Do...

Copywriters Podcast ·

2026/03/08

It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important that you know about it, and know what to do about it.Good news. We’ve got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not.The crisis is one of Design. These days, just as more and more is being expected of

00:32:35

The Neuroscience Of Copy That Sells, With Clive Cable

Copywriters Podcast ·

2026/03/08

These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it matters.So imagine my surprise when I discovered what our very special guest was doing! His name is Clive Cable, and he’s not only written a book about this, he has a complete system to evaluate copy based on the neurochemistry the copy will cause, and the buying behavior that chemistry will lead

00:26:56

The One-Sentence Attention-Magnet Story

Copywriters Podcast ·

2026/03/08

We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you.You know you need to stand out–but how?Well, the best way to get and keep attention is, and always has been, a story.But how long is a story?I mean, a Hero’s Journey story can

00:34:03

Value-Based Copywriting, With Harlan Kilstein

Copywriters Podcast ·

2026/03/08

Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients.We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters.This book solves the problem

The Neuroscience Of Copy That Sells, With Clive Cable

Copywriters Podcast ·

2026/02/16

These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it matters. So imagine my surprise when I discovered what our very special guest was doing! His name is Clive Cable, and he’s not only written a book about this, he has a complete system to evaluate copy based on the neurochemistry the copy will cause, and the buying behavior that chemistry will lead

The One-Sentence Attention-Magnet Story

Copywriters Podcast ·

2026/02/09

We’re really at a crisis point for a lot of marketers. It’s not just that ads keep getting more expensive. It’s that it just gets harder and harder to get and keep prospects’ attention. And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you. You know you need to stand out–but how? Well, the best way to get and keep attention is, and always has been, a story. But how long is a story? I mean, a Hero’s

Value-Based Copywriting, With Harlan Kilstein

Copywriters Podcast ·

2026/02/02

Old Master’s Series: Walter Weir, The Copywriter WAY...

Copywriters Podcast ·

2026/01/26

Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time.Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are nearly impossible to find today. Maybe the publisher, my old employer McGraw-Hill, took them out of print

Copywriting Goals For 2026

Copywriters Podcast ·

2026/01/19

If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who hire copywriters tell me it’s harder than ever to find a good one… yet people who write copy for a living, many of them, tell me it’s really hard to find good-paying work. There’s clearly a disconnect. AI has a lot to do with it. The very definition of what a copywriter is, and what a copywriter

Why Copywriter Alin DragWhy Copywriter Alin Dragu...

Copywriters Podcast ·

2026/01/12

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business.But Alin Dragu did just that, and he’s here to tell us about it. He’s the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter’s copywriter. He’s

More Free Financial Copy Training, With Glenn Fisher

Copywriters Podcast ·

2026/01/05

Last fall, our returning champion Glenn Fisher and his business partner Nick O’Connor teamed up with mega financial publisher Marketwise for a bold experiment:Offer FREE training in financial copywriting to 12 people who competed for the spots. There were 500 people applied. Of the 12 who were selected, Glenn says, four were offered jobs… and two are being mentored by financial copywriting legend Mike Palmer. You know, in many stupid businesses, when something works, the business immediately

The Awesome Marketing Power Of Signal, With Nathan...

Copywriters Podcast ·

2025/12/29

So a lot of people are building their brand by pouring tons of money into traffic… A/B testing… tracking every click… but deep down, you feel that something’s not landing.It’s almost like you wonder if you’re coming across as desperate, rather than confident. Maybe it’s time to take a look at a cherished assumption in online marketing: Namely, that more information and more volume equals more authority. Not really, says our own Nathan Fraser. He’s given me an advance peek at his new book, The

Claude Hopkins’s Enduring Gift... Old Masters Series

Copywriters Podcast ·

2025/12/22

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today?We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead

Copywriting Secrets Of The Music Business, With Doug Pew

Copywriters Podcast ·

2025/12/15

Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches.And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center. Those worlds overlap in certain ways sometimes for Doug, and that’s what we’re going to talk about

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Copywriters Podcast

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