PODCAST

Gingernut Marketing

Phil Birss

https://www.elephantdigital.co.uk/

business management & marketing

All Episodes

24:24

Interview with John Cooper | Comedy meets corporate |...

Gingernut Marketing ·

2020/12/09

Meet comedian John Cooper. Since 2016 he has delivered presentation skills training for Google’s Digital Garage, Power to Change, The Locality Conference, The Business Growth Hub, Avecto Cyber Security, and many others.His sessions use humour and interactivity to unlock creativity and build confidence. John is now offering online presentation training where you will discover how to make the best use of your time on webcam when all eyes are on you. If you enjoyed the podcast then please spread the

15:16

How to become an infinite learner | Ep. #64

Gingernut Marketing ·

2020/11/23

"I believe that no one can truly claim to be a 'master of scale'. I believe we are all, at best, infinite learners." quotes Reid Hoffman during the seminal episode of his Master of Scale podcast. Interviewing Barry Miller, former CEO of Paramount Pictures and Fox network, Reid explores the idea that "Infinite learning is a job requirement for scale entrepreneurs." In this episode Phil shares his approach to learning and how he mixes multiple mediums to keep hi thinking fresh and his mind challenges

15:00

Sharpen the Point | Supercharge your mental health |...

Gingernut Marketing ·

2020/11/14

In this episode Phil explores how we as entrepreneurs and business leaders can bounce back from the dark times and recharge our batteries in double quick time to be ready for the fight. Phil's theory on having a more positive and productive lifestyle is to 'Sharpen the Point' and squeeze the time between the positive times by creating system that will guide you back to mental health quicker. The four practices that get me back to being supercharged as as follows: Practice mindfulness Sensible living

19:24

Leadership is a model | My #7 steps to success | Ep. #62

Gingernut Marketing ·

2020/11/09

In this episode Phil shares his 7 steps for inspiring and developing your people. The 7 steps are as follows: Explain the commercial model of the business to your team Show them how they contribute to the commercial success of the business Explain what's in it for them if we hit these commercial targets Show, Don't Tell. Lead by example and watch for the 'unconscious contract' Create an environment where your team can fail fast Always demand better from your team Praise, praise, praise your team. If

06:05

US Elections 2020 Phil Mini-Rant | Ep. #61

Gingernut Marketing ·

2020/11/04

The last thing we need right now in 2020 is another anxious US Election night, but Phil take this opportunity to explain his perspective on the leadership 'qualities' of the two leading candidates. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

21:48

Diversity drives performance | Interview with Chelsea...

Gingernut Marketing ·

2020/11/02

McKinsey & Company, a global management consulting firm, conducted research that included 180 companies in France, Germany, the United Kingdom, and the United States. They found out that companies with more diverse top teams were also top financial performers. In this episode Phil interview the inspirational Chelsea Slater from Innovate Her, an organisation which defines its vision as "To make the tech sector more equitable, by increasing diversity across the spectrum and creating more inclusive

29:12

Creating a performance culture | Interview with Rory...

Gingernut Marketing ·

2020/10/25

In this episode Phil interviews RAF pilot and Rugby Union legend Rory Underwood. Since leaving the RAF has built a number of successful businesses and now leads Wingman, a strategic growth consultancy operating across the UK. From his early days as a 'sport-mad' ex-pat kid growing up in Singapore to joining the RAF as 'mudrunner' low-level pilot, flying Hawks and Tornados and clocking up 3000 miles of flight time, Rory's personal journey is full of invaluable life lessons. "Back then flying in the

24:44

How to grow your business during a recession | Ep. #58

Gingernut Marketing ·

2020/10/18

After an extended COVID break, The Supercharged Entrepreneur podcast is back!! In this episode Phil shares his thoughts on how to supercharge your business during a recession or economic downturn, like which we are experiencing in 2020. Phil's five key actions are as follows: Increase focus on marketing Increased focus on customers services Remove 20% cost from your business Think laterally (move online OR change your business model) Move fast and break things (Be the speedboat, not the oil

15:14

Scrappy Start-ups | Interview with Michael Brennan...

Gingernut Marketing ·

2020/05/15

Being a visionary entrepreneur is only half the battle in launching and growing a successful business. To be successful you need to be scrappy, move fast and break things, learn fast and learn often and implement change quickly as a route to creating value. In this podcast Phil interviews Michael Brennan from Tootoot. Tootoot is the pupil voice and safeguarding app trusted by over 15,000 teachers. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and

33:38

Mindset Dad | Interview with Stephen Bradshaw | Ep. #56

Gingernut Marketing ·

2020/04/09

Balancing our career goals with our personal lives is a key challenges for entrepreneurs and business leaders. In this episode Phil chats candidly with Stephen Bradshaw from Mindset Dad. Mindset Dad is a community where dads can gain support from other dads experiencing similar challenges and difficulties. Men need to speak to each other more and this is the place to do it. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome

24:27

Build Fans, Not Customers | Interview with Dr Paul...

Gingernut Marketing ·

2020/03/31

The best companies focus on creating fans instead of customers. Fans that become lifelong supporters who passionately believe in your values or mission. Phil's interviews with Dr Paul Redmond - Director of Student Experience and Enhancement at the University of Liverpool If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

10:09

Personal Brand | LIVE from Phil's garden | Ep. #54

Gingernut Marketing ·

2020/03/23

Deep in the midst of the global Corona virus outbreak, Phil shares his thoughts on how best to use your time - grab 30 minutes every day and build your personal brand. Now we are all settling into life at home and our new daily rhythm starts to be more settled, some thoughts how to build your brand whilst working from home. Step #1 - Focus on your mission Step #2 - Become a subject matter expert Step #3 - Write and publish your thoughts Step #4 - Seek speaking/ podcast opportunities Step #5 -

30:56

Amazon, AI and the ethics of big tech | Interview...

Gingernut Marketing ·

2020/03/23

Our interview with Claire Whittaker, former Product Manager at Amazon and now an innovation consultant who helps purpose driven SME CEOs achieve sustainable revenue growth by delivering clarity on how to capitalise on AI and innovation strategy. In this interview Claire and Phil deep dive into the world of AI, machine learning, self-driving cars, data privacy, the US presidential election rigging scandal and the ethics of technology. If you enjoyed the podcast then please spread the word by leaving

24:06

Rene Power Interview | Supercharging Marketing | Ep. #52

Gingernut Marketing ·

2020/03/19

The life force of any business is new customer acquisition. The role of the marketing function is to generate a pipeline of new business. Marketing = Business Growth. Enter Rene Power! Yes, that is his real name. Rene is a 20 year veteran of the marketing world. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

10:31

Survival of the most adaptive | Opening chapter of...

Gingernut Marketing ·

2020/03/04

A change of pace in this episode as Phil reads the opening section from the opening chapter of his new book - The Supercharged Entrepreneur book, set for release Summer 2020. This opening section explores the history and evolution of the human brain. Understanding its evolutionary development is the foundation of creating a supercharged mindset. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via

23:15

The thoughtful entrepreneur | Interview with Ian...

Gingernut Marketing ·

2020/03/01

Sector knowledge and commercial discipline can only take you so far in becoming a successful entrepreneur or intrapreneur. The key to improvement is the ability to reflect on your strengths and weaknesses, and use them as fuel to motivate you. In this episode we interview serial entrepreneur Ian Seddon. Ian's entrepreneurial journey is packed full of fascinating stories and insights about growing and supercharging a business. If you enjoyed the podcast then please spread the word by leaving a review

11:14

We are rebranding!! + Habit Building (LIVE from...

Gingernut Marketing ·

2020/02/17

Double topic on this episode... 1) The Gingernut Marketing podcast is REBRANDING and will become the Supercharged Entrepreneur podcast from the next episode, episode #50. This is big news and a big change for the podcast, but we are confident that this is the right move based on feedback from our lovely listeners. The outcome = same great podcast, same great host (although he says so himself!!), same great content, NEW focus!! We will still be talking about business growth and growth through

34:17

The ABCs of Sales and Marketing | Interview with Andy...

Gingernut Marketing ·

2020/02/14

The solution to developing world-class thinking around sales, marketing and business growth is focusing on your ABCs. In this episode Phil interviews world-class communications trainer, Andy Bounds. Awarded the title Britain’s Sales Trainer of the Year, and described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”, Andy’s insights stem from the fact his Mother is blind. This has given him a lifetime’s experience of communicating from someone else’s point

23:55

Big brands. Big changes. | David Antrobus | Ep. #47

Gingernut Marketing ·

2020/02/07

How do global brands like ICI, British Airways, Bentley, Nike and IBM stay relevant? Simple answer... some of them don't! In this episode world-class marketing strategist David Antrobus recounts his work over the last 40 years with some of the world's most well-known brands. David explains the importance of staying connected to your customers and building a growth strategy based on understanding their needs in an ever-shifting competitive landscape. David's contention is that brands, big and small,

22:43

Building your brand in 2020 (LIVE) | Ep. #46

Gingernut Marketing ·

2020/01/25

Building your brand in 2020 is more than just tweaking your logo and sending our some promotional flyers. Brand building comes from the deep thinking behind the visual, and from understanding the real reason your customers buy from you. Speaking LIVE from Sci-Tech Daresbury in January 2020, Phil discusses three practical ways to develop your organisation's brand in 2020. Starting with the power of storytelling, then exploring the 'Why' of your organisation and finishing with how to create a 'Purple

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