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PODCAST

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.Become a supporter of this podcast:

kids & family pets & animals

All Episodes

34:56

Whisker Report - Episode 34 Expo Edge: APPA’s...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/10/17

This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider strategies for pet brands, start-ups, and influencers to stand out at Global Pet Expo—from maximizing exhibitor perks and media moments to building smart creator partnerships that actually convert. She also previews The Pet Summit—who it’s for, what you’ll learn, and how to turn takeaways into real PR

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39:40

Whisker Report - Episode 33 Marketing Magic with Tori...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/09/10

This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of its popular companion podcast. With over 15 years in digital marketing and more than a decade building her thriving dog lifestyle blog, Tori has helped hundreds of petpreneurs and nonprofits grow their brands online. From essential PR strategies to common mistakes in pet business marketing, Tori shares practical insights

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38:18

Whisker Report - Episode 31 Publicity for Pets: Tips,...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/08/15

This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while Alex shares the story of finding him on the streets of Mexico. Mark reveals exciting news about the return of three beloved Pet Life Radio shows: Alive Again, Working Like Dogs, and Canine Master. Plus, the team welcomes special guest Nancy Hassel, founder and president of American Pet Professionals, an

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33:21

Whisker Report - Episode 30 Picture Paw-fect PR: A...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/07/28

Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcome special guest Carol Arscott, an incredible pet photographer from just outside Philadelphia. Carol has raised over $80,000 for local rescues and has landed major media coverage—all through the power of compelling pet photography. Tune in as Carol shares how she built a successful business while giving

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46:55

Whisker Report - Episode 29 Catch, Care, Release: The...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/07/17

In this inspiring episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard welcome globetrotting animal rescuer Adelle Goodman, the compassionate force behind the Instagram account Travel Animal Rescue. From rescuing kittens in Cambodia to launching large-scale TNR (trap-neuter-return) programs in Greece, Adele shares her journey of turning a one-time rescue into a full-time mission. You'll hear how she navigates international animal welfare challenges, works with grassroots organizations,

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38:36

Whisker Report - Episode 28 Happy Habitats & Hero...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/06/19

In this lively episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard—along with producer Mark Winter of Pet Life Radio—welcome a very special guest: Ethan Haber, aka “The Hamster Man” and founder of Happy Habitats. Ethan shares the inspiring story behind his award-winning pet innovation, the Halo—an ingenious small pet exercise ball carrier—born from a moment with his emotional support hamster, Mooxie. At just 26 years old, Ethan is changing the game for small pet care with support from

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37:52

Whisker Report - Episode 27 Paws, Play, and PR:...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/06/06

This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing and blogging to content strategy and freelance writing, Bryn shares how she carved her path into pet media and landed at the forefront of innovative programming. The conversation dives into what’s working (and what’s not) in PR and marketing for pet brands, how DOGTV approaches partnerships, and how shelters and rescues can

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37:25

Whisker Report - Episode 26 Leeza Works It: Cat Art,...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/05/12

This week on The Whisker Report, co-host Alexane Ricard flies solo while Mary Tan is off managing her cat Franklin’s latest modeling gig—because hey, someone’s gotta pay the bills! Joined by Pet Life Radio producer Mark Winter, Alexane previews her upcoming TNR-focused podcast Saaving the Streets (yes, that’s “saaving” with two A’s—stay tuned for the story!). Plus, our special guest is the talented Leeza Hernandez of LeezaWorks, a cat-loving illustrator whose muse, Nigel, happens to look just like

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38:55

Whisker Report - Episode 25 Feline Fine Design: Kate...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/05/01

This week on The Whisker Report, Mary, Alex, and Mark welcome the incredibly inspiring Kate Benjamin, founder of Hauspanther, the go-to online magazine for stylish cat living. Known for her keen eye for design and deep love for felines, Kate shares how she turned her passion for aesthetics into a movement known as catification — transforming homes into functional, beautiful spaces that both cats and humans can enjoy. From her beginnings in the design world to becoming a thought leader in

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35:58

Whisker Report - Episode 24 Taking your Brand to the...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/04/19

Discover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at trade shows, and building memorable brand presence. Whether you're an established pet brand or just starting out, this episode delivers actionable insights for standing out in today's competitive market.EPISODE NOTES: Taking your Brand to the Next

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41:47

Whisker Report - Episode 23 PR, Podcasts & Pet Hair:...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/04/07

In this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for

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33:42

Whisker Report - Episode 22 Give Them Ten: Saving...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/03/25

This week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a national “Cat Culture Shift,” improving live release rates, and saving thousands of feline lives across multiple states. Tune in to learn how the movement began, the innovative campaigns they've launched — including the latest “Get a Cat for Your Cat”

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39:49

Whisker Report - Episode 21 From Stray to Saved: How...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/03/07

This week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through rescue, rehabilitation, and adoption, with a strong focus on Trap-Neuter-Return (TNR). Thanks to their dedicated efforts, feral cat populations in Vancouver and Burnaby have drastically declined. Maria and Karen share how they started this life-saving work,

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36:46

Whisker Report - Episode 20 From France with Love:...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/02/17

On this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution across Europe, Pierre Alain shares expert insights on expanding into the French pet market, the key differences between European and American pet industries, and what makes French pet parents unique. Whether you're in animal welfare or a pet business

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38:41

Whisker Report - Episode 19 Mastering Social Media...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/02/01

Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free

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30:26

Whisker Report - Episode 18 Lights, Camera, Bark!...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/01/24

This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet

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31:22

Whisker Report - Episode 17 The PR Playbook for...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2025/01/03

This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for

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40:40

Whisker Report - Episode 16 Purr-fect Pitches: PR...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2024/12/26

This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing,

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17:39

Whisker Report - Episode 15 From Chandler to the...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2024/12/16

Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the

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36:55

Whisker Report - Episode 14 What Does Your Pet Want...

Whisker Report - Pet PR & Publicity - Pet Life Radio... ·

2024/12/05

Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets.In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic

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