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PODCAST

Content Rookie

Nicole Michaelis

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

arts design

All Episodes

00:23:21

Psst, content design is about to have a major moment

Content Rookie ·

2025/12/14

Episode 73: Psst, content design is about to have a major momentIn 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.I truly believe content design is about to have a major moment, thanks to developments like Google Disco redefining how we design and build experiences and interfaces as a whole. What are suddenly the most valuable skills on the market? Content strategy. Content systems. Clear comms. Prompting. Negotiating. Who does that

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00:49:43

10+ years into a content career - here's what we're...

Content Rookie ·

2025/09/04

Between the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC work, what skills are most useful to hone right now, and how we're handling the constant shift of prios for content and design work. Learning outcomes:- Leadership vs individual contributor roles in design and content- The day to day of content designers- Applying to jobs in the current

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00:47:38

How a content design team works - Meet Miro's content...

Content Rookie ·

2025/08/21

Episode 71: How a content design team works - Meet Miro's content designersWelcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things content design at Miro.Learning outcomes:- How to scale content design to maximize impact- How work is divided- What small teams are hiring for- What it takes to lead a content design team- Daily rituals, best practices, and processes Connect with the

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01:00:36

Content Design with care - for users and ourselves

Content Rookie ·

2025/07/16

In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge, where we find those special creative moments, how we can make greater impact without compromising our time and values, and what the upsides of AI might be.Learning outcomes:Career growth as an individual contributer vs leadership rolesThe importance of recharging and your identity outside of workThe creative elements of content designHow content

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00:38:18

Leading Content Design and a look at the job market

Content Rookie ·

2024/11/07

Episode 69: Leading content design and a look at the job marketIn today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role. Connect with host, Nicole Michaelis: nicoletells.com //

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00:41:47

Getting into Content Design and UX writing +...

Content Rookie ·

2024/09/25

Episode 68: Getting into Content Design and UX writing + Generalists vs SpecialistsIn today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team. *** Learning outcomes: - Transitioning into content design - How is UX writing different from copywriting (if at all) - Generalist vs

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00:54:26

Don't let Content Design gaslight you

Content Rookie ·

2024/09/11

Episode 67: Don't let Content Design gaslight youIn today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of

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00:40:43

Get unstuck: Growing content design beyond the trivial

Content Rookie ·

2024/08/23

Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work)How many times should we really debate our title, serial commas, or the future of AI on social media? My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout,

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00:25:54

Content design and UX writing tactics that move the...

Content Rookie ·

2024/07/02

Episode 65: Content design and UX writing tactics that move the needleWhat are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams. Learning outcomes: - What you can already learn during

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00:25:04

Working in a Growth team

Content Rookie ·

2024/05/02

Episode 64: Working in a Growth teamIn today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are. ---Learning outcomes: What's a growth team? How is it set up? The day to day of a growth team Content design in a growth team Challenges,

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00:34:33

Can UX Writers manage other designers?

Content Rookie ·

2024/03/12

Episode 63: Can UX Writers manage other designers?In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager. Learning outcomes: From copywriting to UX Writing Becoming a UX Writing manager Becoming a product design manager Leadership in Content Design Connect with guest, Shannon Leahy: Linkedin:

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00:28:35

Is content design still our dream job?

Content Rookie ·

2024/03/04

In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles.Learning outcomes: Coming into UX writing from Psychology The career trajectory of a content designer in Europe Day to day of the job Storytelling and framing content design problems Connect

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00:23:07

My UX Writing and Content Design focus areas this year

Content Rookie ·

2024/01/12

Episode 61: My UX Writing and Content Design focus areas this yearI'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why. Read my article on the topic: https://medium.com/p/f6cc9983e4dc Learning outcomes: How to focus your craft and leadership skills What I'm focusing on this year How I view AI What I think about team dynamics How being a content design lead is different from other lead

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00:55:54

How to be creative when the world is on fire

Content Rookie ·

2023/11/15

Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial. Learning outcomes: What is creativity? Tips for being creative

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00:24:24

Get started with information architecture

Content Rookie ·

2023/10/19

Episode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't) Learning outcomes: What is Information Architecture? What is taxonomy? How to lead IA projects and collaborate with others How

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00:19:35

Am I crazy or am I just context-switching?

Content Rookie ·

2023/09/20

Episode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up! Learning outcomes: What is context switching? Why are UX Writers and Content Designers context-switching more? How to mitigate it Hang in there! Connect

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00:23:17

Why I no longer believe in Content Design v 2.0

Content Rookie ·

2023/08/31

Episode 57: Why I no longer believe in Content Design v 2.0 A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design. Link to article: https://medium.com/p/e71aeb5f060c Learning outcomes: Why is Content Design struggling? How can we help Junior UX Writers? What can leaders do to help? What can you do to be a more successful

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00:21:34

How poetry, search intent, and social media can make...

Content Rookie ·

2023/07/03

Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole Learning outcomes: What is SEO/search intent? How can you use SEO for Content

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00:24:39

Getting promoted as a UX Writer

Content Rookie ·

2023/06/15

Episode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans. Learning outcomes: Titles: What they mean The process behind promotions How levels vary

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00:30:40

Freelance writing is hard but worth it

Content Rookie ·

2023/04/18

Episode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out. Learning outcomes: Freelance writing day-to-day

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73 results

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