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PODCAST

Daring Dreams: Heart & Strategy in Small-Business Marketing

"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today"s competitive landscape. This series is more than just a business

business entrepreneurship

All Episodes

00:25:43

Stop Posting, Start Connecting: The Power of Knowing...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/11/11

Feeling stuck in your marketing? You might be missing one crucial piece — really knowing who your ideal client is. Like, really knowing. Episode Summary: In this heart-and-strategy-packed episode of Daring Dreams, Hayley Bohan sits down with Tara J. Blackmore, certified personal trainer, holistic nutritionist, and founder of Clover’s Training & Nutrition — to talk about how getting clear on her ideal client transformed everything in her business. From

en

45:32

Marketing That Feeds the Soul: Building Loyalty...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/10/28

If traditional marketing feels like a noisy echo chamber of reels, funnels, and fake connection — this episode will feel like a breath of fresh, ocean air.In today’s episode of Daring Dreams: Heart & Strategy in Small Business Marketing, Hayley Bohan sits down with Sonia Strobel, co-founder and CEO of Skipper Otto, one of the first community-supported fisheries in the world. Sonia isn’t just selling seafood — she’s redefining how we market, how we connect, and how we build lasting

en

00:45:33

Marketing That Feeds the Soul: Building Loyalty...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/10/28

If traditional marketing feels like a noisy echo chamber of reels, funnels, and fake connection — this episode will feel like a breath of fresh, ocean air. In today’s episode of Daring Dreams: Heart & Strategy in Small Business Marketing, Hayley Bohan sits down with Sonia Strobel, co-founder and CEO of Skipper Otto, one of the first community-supported fisheries in the world. Sonia isn’t just selling seafood — she’s redefining how we market, how we

en

01:07:39

Podcasting, Pivots & Subconscious Strategy with...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/10/14

If your podcast is lighting up your soul but draining your time without results—you’re not alone. In this episode, Hayley Bohan sits down with marketing and visibility strategist Kimberly Spencer to explore how to turn your platform into a purposeful, profit-aligned asset. Guest Intro: Kimberly Spencer is an award-winning high-performance, trauma-informed coach, TEDx speaker, founder of Crown Yourself® and CEO of Communication Queens, and the bestselling

en

67:38

Podcasting, Pivots & Subconscious Strategy with...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/10/14

If your podcast is lighting up your soul but draining your time without results—you’re not alone. In this episode, Hayley Bohan sits down with marketing and visibility strategist Kimberly Spencer to explore how to turn your platform into a purposeful, profit-aligned asset.Guest Intro: Kimberly Spencer is an award-winning high-performance, trauma-informed coach, TEDx speaker, founder of Crown Yourself® and CEO of Communication Queens, and the bestselling author of Make Every Podcast Want

en

50:58

Clutter, Compassion, and Clients No One Else Was...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/30

What happens when you combine marketing strategy with radical empathy?In this episode of Daring Dreams: Heart & Strategy in Small Business Marketing, Hayley Bohan sits down with Kerri Carroll, founder of KC’s Clutter Cure, to explore how real connection, clear differentiation, and genuine purpose can drive a business forward even in the most non-traditional of niches. Kerri didn’t set out to become a decluttering expert. But through a background in psych nursing, a passion for people,

en

00:50:59

Clutter, Compassion, and Clients No One Else Was...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/30

What happens when you combine marketing strategy with radical empathy? In this episode of Daring Dreams: Heart & Strategy in Small Business Marketing, Hayley Bohan sits down with Kerri Carroll, founder of KC’s Clutter Cure, to explore how real connection, clear differentiation, and genuine purpose can drive a business forward even in the most non-traditional of niches. Kerri didn’t set out to become a decluttering expert. But through a background in

en

46:33

When Purpose Calls: Real-Time Marketing Strategy for...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/16

In this powerful episode of Daring Dreams, Hayley Bohan sits down with Darren Dawson, founder of Common Sense Defense for Women. Darren didn’t start a business because he wanted to — he started it because someone had to. After 15 years on the frontlines as an RCMP officer, witnessing the aftermath of violence against women, Darren knew he couldn’t just respond — he needed to prevent. But building a purpose-driven business is one thing. Marketing it? That’s a whole other story.Tune in for a

en

00:46:34

When Purpose Calls: Real-Time Marketing Strategy for...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/16

In this powerful episode of Daring Dreams, Hayley Bohan sits down with Darren Dawson, founder of Common Sense Defense for Women. Darren didn’t start a business because he wanted to — he started it because someone had to. After 15 years on the frontlines as an RCMP officer, witnessing the aftermath of violence against women, Darren knew he couldn’t just respond — he needed to prevent. But building a purpose-driven business is one thing. Marketing it

en

00:42:12

Is Podcasting Still Worth It? How to Use Your Show as...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/02

Are you thinking about launching a podcast — or already have one, but feel like you're shouting into the void? In this episode, Hayley Bohan sits down with podcast producer and strategist Joel Oliver, founder of East Coast Studio, to dig into what really makes podcasting an effective marketing strategy, not just a content channel. From choosing your niche to repurposing one episode into a week’s worth of content, Joel breaks down what it actually takes to

en

42:11

Is Podcasting Still Worth It? How to Use Your Show as...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/02

Are you thinking about launching a podcast — or already have one, but feel like you're shouting into the void? In this episode, Hayley Bohan sits down with podcast producer and strategist Joel Oliver, founder of East Coast Studio, to dig into what really makes podcasting an effective marketing strategy, not just a content channel.From choosing your niche to repurposing one episode into a week’s worth of content, Joel breaks down what it actually takes to build an audience, grow trust, and

en

32:49

Solo But Mighty: How Shanna Truffini Markets a...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/01

Ever feel like your brand won’t grow unless you turn your life into content? This episode is your permission slip to do it differently. 🎙️ Guest Introduction: In this episode of Daring Dreams, Hayley Bohan sits down with Shanna Truffini, the creator of You Are A Gardener® and the Pull Your Weeds® movement. What started as a personal moment with her kids turned into a mission-driven platform that’s now reached over 25,000 students and educators through books, blogs, school assemblies, and

en

00:32:50

Solo But Mighty: How Shanna Truffini Markets a...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/09/01

Ever feel like your brand won’t grow unless you turn your life into content? This episode is your permission slip to do it differently. ️ Guest Introduction: In this episode of Daring Dreams, Hayley Bohan sits down with Shanna Truffini, the creator of You Are A Gardener® and the Pull Your Weeds® movement. What started as a personal moment with her kids turned into a mission-driven platform that’s now reached over 25,000 students and educators through

en

47:38

Daring to Build Differently: Marketing Lessons from a...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/08/12

What if the most daring decision of your life — stepping away from college to help your best friend with terminal cancer — ended up launching a viral movement, saving lives, and building the foundation of a purpose-fueled marketing agency? That’s exactly what happened to Dillon Hill, founder of CosmoForge.In this heart-forward, strategy-rich episode, Dillon joins Hayley Bohan to share his inspiring entrepreneurial journey, the lessons learned from running viral campaigns, and how small

en

00:47:39

Daring to Build Differently: Marketing Lessons from a...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/08/12

What if the most daring decision of your life — stepping away from college to help your best friend with terminal cancer — ended up launching a viral movement, saving lives, and building the foundation of a purpose-fueled marketing agency? That’s exactly what happened to Dillon Hill, founder of CosmoForge. In this heart-forward, strategy-rich episode, Dillon joins Hayley Bohan to share his inspiring entrepreneurial journey, the lessons learned from

en

00:25:36

Failure Fueled Her: How Krista Walsh Built a Business...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/29

What if the lowest point of your life turned out to be the foundation for your biggest success? In this episode, we explore how Krista Walsh went from being fired three times in six months to building the first woman-owned collection agency in Atlantic Canada. Guest Introduction: Meet Krista Walsh—founder of KC Collect, award-winning speaker, best-selling author, and unapologetically real entrepreneur. Her story is one of grit, guts, and good

en

25:35

Failure Fueled Her: How Krista Walsh Built a Business...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/29

What if the lowest point of your life turned out to be the foundation for your biggest success? In this episode, we explore how Krista Walsh went from being fired three times in six months to building the first woman-owned collection agency in Atlantic Canada. Guest Introduction: Meet Krista Walsh—founder of KC Collect, award-winning speaker, best-selling author, and unapologetically real entrepreneur. Her story is one of grit, guts, and good old-fashioned hustle. Episode Summary: In this

en

00:45:02

Why Niche Brands Win: Marketing Lessons from...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/22

Feel like your marketing is trying to reach everyone—but landing with no one? This episode will show you exactly what happens when you get hyper-clear on who you serve and how to speak to them. Hayley Bohan sits down with Jason Bahamundi, founder of Run•Tri•Bike, a digital media brand built for everyday endurance athletes. What started as a niche idea is now a global movement—and it all began with a laser-focused message. Guest Introduction: Jason

en

45:01

Why Niche Brands Win: Marketing Lessons from...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/22

Feel like your marketing is trying to reach everyone—but landing with no one? This episode will show you exactly what happens when you get hyper-clear on who you serve and how to speak to them. Hayley Bohan sits down with Jason Bahamundi, founder of Run•Tri•Bike, a digital media brand built for everyday endurance athletes. What started as a niche idea is now a global movement—and it all began with a laser-focused message.Guest Introduction: Jason Bahamundi is the founder of Run•Tri•Bike, a

en

39:05

Marketing the Unexpected: How Cathy Nesbitt Turned...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/08

Would you ever believe that worms and laughter could be the foundation of a successful business—and a killer marketing strategy?In this episode, Hayley Bohan sits down with Cathy Nesbitt, founder of Cathy’s Crawly Composters, to dig into the dirt (literally!) on unconventional marketing, media magnetism, and how staying rooted in purpose can power your brand visibility. Guest Introduction: Cathy Nesbitt is a health and sustainability advocate, a multi-award-winning entrepreneur, and the

en

50 results

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