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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

30:45

Radio ratings, Spotify is not social media, and M+C...

Mumbrellacast ·

2026/04/23

This week on the Mumbrellacast, we parse the second book of the radio ratings, look at M+C Saatchi Australia's fall from grace, and speak to Spotify's global head of thought leadership, Jenny Haggard.First off, we look at the first radio ratings survey since every single network decided to lay waste to their Sydney breakfast radio plans. Kyle and Jackie O are gone, Jonesy and Amanda are gone, Fitzy, Wippa, and Kate are gone, even 2Day's "the hits before they hit" format has gone out the window

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29:07

Relationship issues in agencyland and the case of the...

Mumbrellacast ·

2026/04/16

Welcome to a special relationship issue of the Mumbrellacast, where we look at the delicate dance between creative agencies and clients, and the harried, hurried waltz between media agencies and media salespeople.BMF and Westpac announced their divorce this week after just one year. Both are claiming they initiated the breakup, due in no small part to Mumbrella's own investigations into the matter. BMF fired the first shot, as far as we can tell, but isn't it rather unusual for an agency to fire a

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25:00

Vodafone's disconnect, Virgin's retail media play,...

Mumbrellacast ·

2026/04/02

Welcome to a special Easter edition of the Mumbrellacast, where you don't have to search high and low to find the treats.We start with the news that Telstra's chief marketing officer Brent Smart has left the company, after launching one of the most memorable campaigns seen on Australian television in years. We couldn't confirm news that he left the offices leaning back and whistling a Bee Gees tune, but we do look at what's next for the country's biggest telco. And while we're on the subject of

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26:37

It’s the end of the (stupidly big salary) world as we...

Mumbrellacast ·

2026/03/19

The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of the Mumbrellacast.Is this the end of the saga, or just the beginning? Or the long, long middle? We pick apart the wording from Kyle's impassioned media release, issued a few minutes before his ex-bosses at ARN made the news official on the ASX on

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31:39

Confusing and in decline: Chris Howatson on holdco...

Mumbrellacast ·

2026/03/16

Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth.Speaking to the Mumbrellacast, the founder of Howatson and Co said the approach focuses on merging creative brands that don’t scale, while media operations, where scale actually delivers efficiency, are the parts that make financial sense. He added that holding companies may continue to make extreme

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32:00

The Unmakers: The startup out to eliminate time sheets

Mumbrellacast ·

2026/03/04

"What I uncovered as I tried to get my team set up time sheeting ... was that not only are they incredibly frustrating for the people doing them, and the people chasing them, but the data that comes back from them is not very accurate."That's Freddie Mckenzie, co-founder of Manifest, a startup using AI to automatically construct timesheets at agencies. Mckenzie, speaking with Tim Burrowes in the latest episode of Mumbrella's Unmaker Series podcast, says he's well aware that many in the industry

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16:06

Mumbrellacast emergency edition: The end of The Kyle...

Mumbrellacast ·

2026/03/03

The news that the Kyle & Jackie O Show is coming to an end is a consequential one. The sudden and dramatic axing of FM radio's biggest show of the last two decades has enormous consequences not just for Kyle Sandilands and Jackie Henderson, but also for ARN Media and even rival Southern Cross Austereo. Tonight's ASX announcement also sets the stage for a legal battle between Sandilands and ARN. In an emergency edition of the Mumbrellacast, Tim Burrowes was joined by Ben Willee, executive director

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32:09

Results season bloodbath, and the Qantas loyalty remake

Mumbrellacast ·

2026/02/26

It’s results season, and this week Nine, SCA, and ARN all reported the various fortunes of their companies.The night before they announced their financial results -- and the very next business day after the retirement of chair Kerry Stokes -- SCA's board decided to dump boss Jeff Howard, who used to run Seven, and was very briefly CEO and managing director of the newly merged Seven/SCA. The timing of this decision sent quite a message to the market. Former SCA boss John Kelly (back when they were

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23:02

The Unmakers: The startup taking on the comments section

Mumbrellacast ·

2026/02/24

Hundreds of thousands of hateful comments are sitting on the Facebook feeds of Australian news publishers, according to a scan from a social media startup that is using multiple AI models to understand comment intent and context.“Conversational intelligence” company Sence scanned 4.8m comments on 114 publisher pages and found virulent racism and violent threats among around 400,000 harmful comments attached to news stories. The New Zealand operation — which has signed up The All Blacks, NZME and

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26:04

The Unmakers: Joe Aston on Rampart's first year

Mumbrellacast ·

2026/02/17

Former Australian Financial Review columnist Joe Aston sat down with Mumbrella's Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a lot of ground, including a probing discussion on the economics of Aston's operation, his interview guest list, the character of former Qantas CEO Alan Joyce, and his plans to expand beyond "the Joe Aston Show".

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31:58

New year, new creative — and no more AI slop, please

Mumbrellacast ·

2026/02/04

4 February 2026Thanks to Earmax Media for sponsoring this episode. Click the link HERE to see podcast advertising campaigns that really work, or email hello@earmaxmedia.com directly. Be sure to check out Tim's chat with the team at Earmax — Andy Maxwell and Ralph van Dijk — HERE. In today's Mumbrellacast, our team reviews new advertising work for Coopers, Mirvac, Westpac, Bupa and Colorbond; discusses a spate of closures in Australian print media; and Eleanor interviews ex-Clemenger BBDO

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33:21

Nine tunes out of radio and into out-of-home

Mumbrellacast ·

2026/01/30

30 January 2026We are interrupting our normal schedule to bring you an emergency Mumbrellacast, after both Nine and Nova delivered major news to end the working week. Join Nathan Jolly, Tim Burrowes, Hal Crawford and Abe Udy for a look at everything under Australia's media and marketing umbrella.

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38:23

Live from Compass Perth 2025

Mumbrellacast ·

2026/01/28

28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the Western Australian media and marketing community. At The Globe, Tim Burrowes moderated a panel where Block Branding co-founder and creative strategy director Mark Braddock; Social Meteor managing director Luke Whelan; chief marketing and growth officer at HIF Australia Kristina Green; and marketing consultant Alice Manners discussed ChatGPT's

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46:45

Live from Compass Adelaide 2025

Mumbrellacast ·

2026/01/21

21 January 2026 In this week's Mumbrellacast, we head to Adelaide for the Compass event, where four of the city's leading lights in the marketing and media world talk about recent changes in government policy, the struggles of running an agency, and how Adelaide is a bellwether for the rest of the industry. From the surrounds of the wonderfully named Elephant British Pub, Tim Burrowes moderates an all-star panel that features Sean O’Brien, managing director at Nine Adelaide, Katheryn Korczak,

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52:53

Live from Compass Brisbane 2025

Mumbrellacast ·

2026/01/06

7 January 2026This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the compounding challenges — and opportunities — in the industry. The panel — Andrew Kolb, head of strategy at VML; Kirsty Lucas, senior vice president of marketing and partnerships at Brisbane Airport; Remy Brassac, co-founder of Rumble and Rumbletown Ventures; Kelly Healy, general manager of News Corp Australia; and Eliott Bledsoe, arts marketing

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40:29

Live from Compass Hobart 2025

Mumbrellacast ·

2025/12/23

24 December 2025This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux. The panel — Amr Elsayed, head of digital business at Kings Digital; Danika Porter, senior marketing leader and former head of brand and marketing at Federal Group; Clive Dickens, managing director at Meliora; and Craig Herbert, editor of The Hobart Mercury at News Australia — discussed workforce challenges such as the

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24:17

Christian comforts Sydney, ARN’s new leaders, and...

Mumbrellacast ·

2025/12/17

17 December 2025In this week's Mumbrellacast, our hosts discuss the latest leader movements at ARN; Christian O'Connell's introduction to Sydney; the media coverage of the Bondi Beach terrorist attack; and the biggest developments in AI this year. Join Nathan Jolly, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia's media and marketing umbrella.

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27:01

Henry Innis on the Mutinex MMM mutiny; Roblox CEO...

Mumbrellacast ·

2025/11/26

26 November 2025In the latest episode of the Mumbrellacast, the hosts discuss the final radio ratings survey of the year; Mutinex declaring that it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser"; Roblox's CEO David Baszucki and his trainwreck interview with a New York Times podcast; and the latest developments in the merger of IPG and Omnicom. Join Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy

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32:31

CRA boss Lizzie Young talks Audio ID

Mumbrellacast ·

2025/11/16

17 November 2025In this special episode of the Mumbrellacast, Tim Burrowes sits down with Commercial Radio & Audio (CRA) boss, Lizzie Young, to discuss CRA's Audio ID launch, expensive legal battle with the music industry, and more.

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26:15

Seven's upfront, a new web browser and our new paywall

Mumbrellacast ·

2025/10/22

22 October 2025In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform. We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac to link 7plus advertising and real-world sales, and 7 Geo Plus for location-based targeting. Seven's chief content officer Brook Hall tells Mumbrella

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