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PODCAST

This Might Just Work - Ideas for a Tired Planet

Rob Wreglesworth

We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better. Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action. If you care about climate innovation, sustainability, regenerative business, or nature-based

society & culture

All Episodes

00:43:58

The Startup Diaries (Ep.13) - Announcing our BETA...

This Might Just Work - Ideas for a Tired Planet ·

2025/10/04

After a short break, we’re back, and we’ve decided it’s time to take the next big step for No Longer Known.In this episode we talk about why we’re launching our first ever Beta Drop, how we’ll choose the species and artist, and what we’ll be testing behind the scenes — from finding sustainable suppliers to designing the perfect unboxing experience.We also chat about New York Climate Week, what businesses are finally getting right about nature, and how local artists can bring endangered species

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01:19:08

47 - Can we Mobilise 1 Billion People to Collect...

This Might Just Work - Ideas for a Tired Planet ·

2025/08/18

In this episode of Innovate Eco, I sit down with Sylvain, co-founder of Mosaic Earth, to unpack his journey from the world of energy strategy to creating a nature tech company tackling one of the hardest problems out there: making ecological data collection accessible, affordable, and trustworthy.We talk about:🌱 The parallels between raising a newborn and raising a startup.📊 Why site-level ecological data is the missing piece for scaling nature-positive action.🤝 How to bridge the gap between

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00:48:29

The Startup Diaries (Ep.12) - Short Form Nonsense/...

This Might Just Work - Ideas for a Tired Planet ·

2025/08/13

Sleep-deprived founders, a teething baby, and a mission to make conservation fashionable. In this episode of Startup Diaries, we share lessons from testing short-form content strategies, Matt’s “endangered species Top Trumps,” and why rare frogs and giant fungi might make it onto our t-shirts.Follow the messy, funny reality of building No Longer Known, the planet-positive fashion brand turning species scarcity into cultural conversation.📬 Join the Ecopreneur Collective:

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01:06:39

46 - Turning a Wild Idea Into a Real Business: What...

This Might Just Work - Ideas for a Tired Planet ·

2025/07/30

This week I’m joined by Jon Conradi, founder of Wild Mosaic, a nature startup on a mission to make rewilding something everyone can be part of, not just landowners or ecologists.Jon’s journey into entrepreneurship is one I think a lot of aspiring ecopreneurs will relate to. He didn’t start out in conservation or business. In fact, for a long time he completely switched off from environmental news. But through a mix of rediscovering wonder, a career shake-up, and a push from the Year Here programme,

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00:53:02

The Startup Diaries (Ep.11) - Building the Founding...

This Might Just Work - Ideas for a Tired Planet ·

2025/07/07

In this episode, we go deep on two big questions every early-stage founder faces:👉 How do you build a real community (not just an audience)?👉 And how far should you go in chasing the perfect product — even if it’s made of banana fibre?Matt shares insights from the Future Fabrics Expo - where pineapple, kelp, and even alpaca fibres were on display — and we wrestle with the pros and cons of pushing for perfection in sustainable fashion. Rob introduces the "Founding 50" concept and explains

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01:33:28

45 - Inventing with Seaweed: Could kelp pots spark a...

This Might Just Work - Ideas for a Tired Planet ·

2025/06/30

In this episode, Emily Power shares her honest, inspiring journey from a corporate career at Microsoft to founding Oceanmade, a regenerative business with global ambitions. We explore how seaweed could be the most underrated material in the climate fight - not just for oceans, but for land too.We also cover:Why the first version of Oceanmade (the "green Amazon") failed and what Emily learnedThe gardening eureka moment that changed everythingWhy plastic plant pots are a hidden environmental

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01:01:01

The Startup Diaries (Ep.10) - Side Hustle Struggles

This Might Just Work - Ideas for a Tired Planet ·

2025/06/16

In this episode, Rob and Matt dive into the real-world challenges of trying to build a mission-driven startup in the margins of day jobs, family commitments, and, well… life. From navigating sleepless nights with a baby to the admin hell of blocked Instagram ad accounts, they reflect on how easy it is to lose momentum — and how they’re trying to get it back.They unpack what’s been working (and what hasn’t) in their marketing experiments, the psychology of going full-time vs. staying part-time, and

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01:02:57

44 - From Ruins to Recovery: How AI is Mapping Lost...

This Might Just Work - Ideas for a Tired Planet ·

2025/06/09

What if the key to restoring nature lies in uncovering the past?In this episode, I’m joined by Iris Kramer, founder of ArchAI and Forbes 30 Under 30 scientist-turned-startup-CEO, who’s pioneering the use of AI and LiDAR to rediscover lost landscapes, from medieval furrows to ancient orchards and turn them into assets for nature recovery.We talk about:How Iris went from archaeology to AI entrepreneurshipWhy historic maps and burial mounds matter for modern biodiversityWhat it's like bootstrapping

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00:41:50

The Startup Diaries (Ep.9) - 10 Key Strategy Questions

This Might Just Work - Ideas for a Tired Planet ·

2025/05/25

In this special on-location episode of Startup Diaries, we’re recording from Andalusia – the birthplace of the No Longer Known idea. Sitting together for the first time in person, we reflect on our journey, test some early merch, and dive into the big strategic questions every startup should be asking.We explore:🔹 What makes our conservation fashion brand truly different🔹 Why scarcity can be a force for good🔹 The trade-offs we're making by rejecting fast fashion🔹 The tension between profit

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01:06:03

43 - From Marketing to Marshlands: How a Climate...

This Might Just Work - Ideas for a Tired Planet ·

2025/05/11

In this episode, I speak with Alex Kornelsen — a former startup and innovation strategist who left the corporate world to co-found Mission to Marsh, a storytelling-led non-profit restoring wetlands and rebranding peatlands as climate heroes.We talk about how it all started with a Tinder date and a one-sentence peatland pitch, and go deep into what it takes to launch a mission-driven organisation from scratch — from faking a film to raise €50K, to securing Patagonia support, to building a community

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00:59:59

The Startup Diaries (Ep. 8) - Planning the Perfect...

This Might Just Work - Ideas for a Tired Planet ·

2025/05/04

In this episode of the Startup Diaries, we’re joined by video creative and marketing agency pro Jack Edwards to help us answer a huge question: how do we turn our early-stage startup into a story people actually understand and care about?We dig into:Why storytelling (not stock footage) makes a brand stand outHow to explain your mission in 30 seconds (without sounding cheesy)The 4 types of video we’re planning for the No Longer Known launchWhether your startup really needs an animated dodoWhy the

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00:55:32

The Startup Diaries (Ep. 7) - How Do We Actually Make...

This Might Just Work - Ideas for a Tired Planet ·

2025/04/24

In this episode of the Startup Diaries podcast, hosts Rob Wreglesworth and Matt explore the challenges of sustainable clothing production, the impact of fast fashion, and the importance of ethical sourcing. The conversation delves into their research on sustainable suppliers, the logistics of production, and the significance of transparency in their business model. They emphasise the need for a balance between sustainability and practicality, aiming to create a brand that resonates with consumers

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00:42:27

The Startup Diaries (Ep.6) - Choosing Our...

This Might Just Work - Ideas for a Tired Planet ·

2025/04/07

In this episode of Innovate Eco - The Startup Diaries, hosts Rob and Matt discuss their progress with No Longer Known, their planet-positive fashion brand. Matt shares insights from his "research trip" to the Caribbean where he scouted local artists, sparking a deeper conversation about authentic art versus AI-generated images. The hosts explore how partnering with regional artists adds cultural value to their endangered species apparel and debate the ethics of AI in creative work. Plus,

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00:48:42

The Startup Diaries (Ep.5) - Building An Audience...

This Might Just Work - Ideas for a Tired Planet ·

2025/03/24

If you haven't already please sign up to be first to hear about the launch at www.nolongerknown.comIn this episode of the Startup Diaries podcast, Rob and Matt discuss their journey in building a planet-positive fashion brand, No Longer Known. They provide updates on their progress, including smashing their initial sales target and refining their elevator pitch. The conversation shifts to the challenges of building an audience from scratch, navigating marketing strategies, and the role of hype

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01:07:26

The Startup Diaries (Ep.4) - Choosing Our Brand...

This Might Just Work - Ideas for a Tired Planet ·

2025/03/10

In this episode, Rob and Matt are joined by brand consultant Ash to discuss the critical role of branding in startups, particularly in the context of their planet-positive business. They explore the importance of collaborating with designers, the significance of brand archetypes, and the balance between humor and seriousness in branding. The conversation also delves into the symbolism of the dodo in their branding strategy, emphasising the need for a unique approach that challenges traditional norms

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00:34:52

The Startup Diaries (Ep. 3) - We Validated Our Idea!...

This Might Just Work - Ideas for a Tired Planet ·

2025/02/24

In this episode of the Startup Diaries, Rob and Matt discuss their journey in building a sustainable fashion brand called No Longer Known. They reflect on their previous episode's focus on validating their business idea through a 48-hour challenge to secure paying customers. The conversation covers the importance of feedback, the challenges of pricing and sales, and the need for a strong narrative to connect with their audience. They also explore the next steps in their journey, including connecting

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00:46:15

The Startup Diaries (EP.2) - Validating Our Business...

This Might Just Work - Ideas for a Tired Planet ·

2025/02/11

In Episode 2 of The Startup Diaries, we continue documenting our journey to build No Longer Known - a sustainable fashion brand with a mission to raise awareness about endangered species.This week, we tackle the crucial challenge of idea validation, setting ourselves an ambitious 48-hour challenge to secure three paying customers before creating any designs.We discuss pricing strategy, sustainable manufacturing challenges, and debate how to create a premium product that balances environmental impact

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01:23:43

42 - From Author To Ecopreneur - Building A Buisness...

This Might Just Work - Ideas for a Tired Planet ·

2025/02/06

In this episode, I sit down with Benedict Macdonald, award winning author turned ecopreneur, to explore his fascinating journey from wildlife television producer to founder of nature restoration company Restore. Benedict shares how his childhood fascination with butterflies led him to a career in conservation, eventually leaving a successful career in wildlife television to tackle the challenge of transforming land use in the UK through innovative business models.We dive deep into Britain's

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00:36:26

The Startup Diaries (Ep.1) - Introducing the Business...

This Might Just Work - Ideas for a Tired Planet ·

2025/01/27

Welcome to the very first full episode of the Startup Diaries series, where I am finally going to attempt to build my own planet-positive business. Hopefully putting into action what I have learned from nearly 100 hours of interviews with other founders here on Innovate Eco. In this episode, I first introduce our new co-host (who will also be my co-founder). We then go on to explain the business we have chosen to try and create, where the idea came from and then start to get into some of the

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00:04:23

2025 Update: Introducing 'The Startup Diaries'

This Might Just Work - Ideas for a Tired Planet ·

2025/01/09

Happy New Year everyone! Just a quick update to say things are changing a bit in 2025 and I'm trying some new things.As well as doing traditional founder interviews, we are also starting a side series called 'Innovate Eco - The Startup Diaries'. In this new series, we are going to attempt to build a business of our own in the open and document it in podcast format. Hopefully, you'll enjoy this and find it useful. The aim, as always with this channel, is to help existing ecopreneurs and inspire more

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