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PODCAST

Content in Business Podcast

Simon McMahon, Content in Business

Over half of businesses fail in the first 5 years, and SEVENTY PERCENT of businesses don’t make year 10! Si McMahon is on a mission to help business leaders and brand owners SUCCEED through sharing stories, advice and inspiration. Watch episodes and catch up on the blog at www.playfairmarketing.com/cib

business marketing

All Episodes

00:38:09

EP33: James Nesbitt, Myth Digital “You don’t have to...

Content in Business Podcast ·

2024/08/28

In this episode, we speak with James Nesbitt, the Director of Myth Digital.Myth Digital are a digital product agency. They help launch, grow, and develop businesses with UX Design, Software and Mobile Apps.In this episode, James speaks on the importance of wrapping strong design around reliable development and providing a good user experience. He also discusses the challenges of articulating the value of custom software development to potential clients and the need for a strategic marketing

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00:50:12

EP32: Hugh Massie, DNA Behavior “Change your spending...

Content in Business Podcast ·

2024/08/21

In this episode, we speak with Hugh Massie, the Executive Chairman and Founder of DNA Behavior.DNA Behavior helps exceptional growth-minded leaders build a people-centric organisation. Their unique DNA BeSci Tech platform enables the delivery of Employee Experience Behavior (“EX Behavior”) and Client Experience Behavior (“CX Behavior”) solutions at scale in the same organisation.In this episode, Hugh Massie discusses the importance of having the right business model and being willing to adapt and

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00:30:32

EP31: William Gilchrist, Konsyg “CEOs should try...

Content in Business Podcast ·

2024/08/14

In this episode, we speak with William Gilchrist, the Founder and CEO of Konsyg.Konsyg is a global provider of on-demand sales services for B2B tech companies. They allow leaders to focus on the core business while acting on behalf of the client to manage their sales functions.In this episode, William emphasises the importance of understanding the value proposition and focusing on solving customer problems rather than getting caught up in technical details. He also highlights the challenges of

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00:34:21

EP30: Richard Godfrey, Rocketmakers “Win or lose with...

Content in Business Podcast ·

2024/08/07

In this episode, we speak with Richard Godfrey, the Founder and CEO of Rocketmakers.Rocketmakers are a team of passionate experts who design, develop and deliver technology using the latest technology.In this episode, Richard discusses the company's software development services and their work with startups, scale-ups, and corporates. He shares his insights on the challenges of running an agency, the impact of AI on various industries and the future of work whilst emphasising the importance of

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00:42:20

EP29: Angélique Charbonnier, Yale EMEIA “Invest in...

Content in Business Podcast ·

2024/07/31

In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation

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00:47:23

EP28: Chaithanya Kumar, Incepteo “Find your niche and...

Content in Business Podcast ·

2024/07/24

In this episode, we speak with Chaithanya Kumar, the CEO of Incepteo.Incepteo Group is a facilitator of innovation, offering a range of digital and AI services, as well as a start-up venture studio with a growing collection of technology start-ups. In this episode, Chaithanya speaks on the importance of finding a niche in the service business and the value of recruiting senior leadership. He also talks about the role of AI in enhancing productivity and efficiency, while emphasising the need for

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00:28:51

EP27: Tom Happé, Trueleads Ltd “Build net worth from...

Content in Business Podcast ·

2024/07/18

In this episode, we speak with Tom Happé, the CEO & Founder of Trueleads Ltd.Trueleads Ltd specialises in revolutionising lead generation through advanced automation and intent data.In this episode, Tom discusses the importance of niching down and shifting the mindset of lead generation to focus on digital strategies. He also emphasises the power of personal branding and utilising your network to build and grow your

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00:23:09

EP26: James Longley, James Longley Group “The biggest...

Content in Business Podcast ·

2024/07/10

In this episode, we speak with James Longley, the founder of James Longley Group.James Longley Group transforms potential into profit, partnering with handpicked entrepreneurs to amplify their revenue.In this episode, James emphasises the importance of having a winning mentality and a desire to be the best. He discusses the challenges he faced and how he now aims to help other business owners through high-level coaching.https://www.james-longley.com/https://www.linkedin.com/in/theenergyboss/ABOUT

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00:41:08

EP25: Ton Knipscheer, European Co-Packers Association...

Content in Business Podcast ·

2024/07/03

In this episode, we speak with Ton Knipscheer, the International Packaging Consultant and Executive Director of the European Co-Packers Association.ECPA is the resource for co-packing and co-manufacturing partners in Europe. They provide a valued resource for brand owners, manufacturers and retailers looking to outsource.In this episode, Ton shares his journey in the packaging industry and the importance of networking and building relationships. His vision is to support and provide guidance to

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00:32:17

EP24: Abisola Ifasawo, Tegemea “A Journey of...

Content in Business Podcast ·

2024/06/26

In this episode, we speak with Abisola Ifasawo, the Managing Director of Tegemea.Tegemea is a team of highly competent, organised and friendly virtual assistants. Tegemea provides reliable and comprehensive virtual administrative and business management support to professionals, entrepreneurs and small-medium sized organisations around the world.In this episode, Abisola emphasises the importance of service quality and investing in virtual assistants to maintain a high standard of work. She shares

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00:38:52

EP23: Valentina Kovacic, Payara Services...

Content in Business Podcast ·

2024/06/19

In this episode, we speak with Valentina Kovacic, Director of Marketing at Payara Services.Payara Services is a global open-source company that creates innovative infrastructure software. Payara is designed to provide a stable, scalable, and secure environment for running Java applications, making it an ideal choice for enterprise-level deployments.In this episode, Valentina emphasises the importance of a customer-centric approach and community engagement in their marketing strategy. She highlights

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00:30:19

EP22: Joanna Hankinson, Plane Perspective “Keep in...

Content in Business Podcast ·

2024/06/12

In this episode, we speak with Joanna Hankinson, the owner of Plane Perspective.Plane Perspective is a high-impact, straight-talking Marketing Service. They believe that every size of business should be able to access the skills that will give them a competitive edge.In this episode, Joanna shares the importance of retaining existing customers and maximising their value. She also highlights the need for effective communication, transparency, and alignment with

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00:29:31

EP21: Gavin Kirkwood, Kirkwood Asset Finance “Don’t...

Content in Business Podcast ·

2024/06/05

In this episode, we speak with Gavin Kirkwood, the Managing Director of Kirkwood Asset Finance.Kirkwood Asset Finance understands the critical role that access to capital plays in driving growth and success. That's why they are committed to providing tailored financial solutions that empower businesses to achieve their goals.In this episode, Gavin talks about the journey of business growth, what sets them apart from the competition and the importance of tenacity and

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00:25:25

EP20: Phil McQuillen, E.ON “Don't give up. Don't be...

Content in Business Podcast ·

2024/05/29

In this episode, we speak with Phil McQuillen, the Culture, Diversity, and People Leader at E.ON. He is also the Chair of the LGBT Plus and Friends Network.E.ON is one of the top energy companies in the UK. With over 25 years’ experience in renewable energy, they have helped the industry reach a place where environmentally friendly power sources can outperform fossil generators.In this episode, Phil talks about the importance of creating a safe and inclusive environment for all employees and he

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00:31:35

EP19: Adrian McConnell, CO Research Trust “It's easy...

Content in Business Podcast ·

2024/05/22

In this episode, we speak with Adrian McConnell, Chief Executive of CO Trust Research.The CO Research Trust is a registered charity, established in 2005. Their key focus is research and they provide grant funding, advice and support to organisations wishing to carry out research and evidence gathering relating to safety.In this episode, Adrian highlights the importance of collaboration and communication for industry success, emphasising the significance of marketing and unity among

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00:29:17

EP18: Catherine Bayfield and Keren Haynes, Shout...

Content in Business Podcast ·

2024/05/15

In this episode, we speak with Catherine Bayfield and Keren Haynes from Shout Communications.Shout Communications is a broadcast and video production agency.In this episode, they highlight the importance of hiring and building a strong team, adapting to remote work and technology and staying resilient in the face of market challenges.http://www.shoutcommunications.co.ukhttps://www.linkedin.com/company/shout-communications-ltd/ABOUT THE CONTENT IN BUSINESS PODCASTOn a mission to help business leaders

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00:22:27

EP17: Brian Lavelle, Culimat “Personal brand is...

Content in Business Podcast ·

2024/05/08

In this episode, we speak with Brian Lavelle, Marketing Manager and International Sales Export of Culimat.Culimat is the leading outsourced sales & logistics platform for US manufacturers in Europe.In this episode, Brian highlights the importance of consistency in marketing and discusses the value of online activity and personal branding in standing out from the competition.ABOUT THE CONTENT IN BUSINESS PODCASTOn a mission to help business leaders and brand owners succeed through sharing

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00:31:04

EP16: The 5 Biggest Business Challenges

Content in Business Podcast ·

2024/05/01

Your host Si McMahon visited the SME-XPO in London where he discussed the 5 biggest business challenges and provided useful tips to overcome them.Feedly: https://feedly.com/Always-On Content Formula: https://www.playfairmarketing.com/landing-formula-downloadCONTENT IN BUSINESS PODCASTOn a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!Produced by Playfair, hosted by Si McMahon.➕ Follow this podcast to stay updated!👍Inspired by Content in

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00:33:23

EP15: Spotlight Session: Patryk Luszcz, Regional...

Content in Business Podcast ·

2024/04/24

In this Spotlight Session, we speak to Patryk Luszcz, Regional Director of Profitroom.Profitroom is a comprehensive toolkit that offers unmatched booking conversion rates, cutting-edge marketing automation and an advanced channel manager, all seamlessly integrated into a user-friendly website builder.In this episode, Patryk shares insights on recruitment, marketing strategies, and the importance of agility and leadership in driving

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00:30:53

EP14: Content in Business Best Bits & Tips - Q1 2024...

Content in Business Podcast ·

2024/04/17

In this special episode of Content in Business, we take the best bits and tips from the last three months of 2024. It's an episode packed with inspiration.EP1: How You Can Become Content In Your Business https://www.playfairmarketing.com/podcast/ep1EP2: Colin Durrant https://www.playfairmarketing.com/podcast/ep2EP3: Welcome To The New SEO https://www.playfairmarketing.com/podcast/ep3EP4: Paul Jenkins https://www.playfairmarketing.com/podcast/ep4EP5: Anna Smith

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34 results

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