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PODCAST

Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

news business news

All Episodes

50:56

‘Video is rapidly coming down the pipe’: Michael...

Mi3 Audio Edition ·

2025/10/30

New ARN CEO, Michael Stephenson, has been unusually quiet for much of the year. After this week’s upfronts, we now know why. Stephenson has been rapidly redesigning ARN from an audio operator to a fully-fledged entertainment company. ARN unveiled a dozen big new content and commercial initiatives on Wednesday, and at the centre of Stephenson’s blueprint for ARN 3.0 is the iHeart digital platform. ARN has the APAC rights to iHeart, which, in its US home market, has 188 million users. In

en-US

49:01

Atomic 212°, Bupa and Inclusively Made: How to flip...

Mi3 Audio Edition ·

2025/10/23

Atomic 212°’s Chief Strategy Officer, Asier Carazo and Bupa's GM of Marketing, Naomi Driver once shared a common fear that permeates much of the industry: How does a brand advance the cause for the 20 per cent of Australians with a disability – without being unintentionally tokenistic or offensive? Driver says those concerns often stop her marketing peers from doing anything – she would know given it was also once her experience. Driver shares some personal anecdotes that are

en-US

57:51

Agencies, holdcos to become media owners, fin...

Mi3 Audio Edition ·

2025/10/07

Six years ago, media ecologist Jack Myers called it right on the almost total automation of media buying. Now he says extending principal trading models into retail media is the future for media agencies, as more retail media brands – the likes of Uber and United Airlines “that aren’t that interested in selling ads” – sell directly to agencies, who then arbitrage for bigger margins. Myers thinks that presents new competitive challenges for the likes of The Trade Desk

en-US

66:24

Dopamine hunters: Why 30 per cent of agency, media...

Mi3 Audio Edition ·

2025/09/29

What happens when you get a neurodivergent, a dopamine dissident and a socio demographic myth buster riding the boundaries of the media and marketing business on the mics together? We’ve done just that after The Media Federation’s (MFA) recent annual conference produced an eclectic mix of keynotes and speakers - the conversation and data should challenge long-held assumptions about what makes us tick as marketers, people and consumers. Firstly, some busted myths: Gen Z can’t get on

en-US

58:09

Nine’s MMM trial early results: MAFS boosts trust for...

Mi3 Audio Edition ·

2025/08/28

Last October Nine corralled a posse of market mix model (MMM) providers, co-funding a program to prove what its assets could do in hard business terms. Since then Nine has poured over three years of historical data from dozens of campaigns, along with brand tracking, consumer attitudinal research, business case studies and other inputs from the likes of Neuro Insight, getting granular on what is moving the needle for brands – and how. Now the early results are in. Some are obvious – The

en-US

36:14

Seventh Wave Rising: AI to slash SaaS pricing,...

Mi3 Audio Edition ·

2025/08/25

Host: Andrew Birmingham - Editor - CX | Martech | Ecom AI is reshaping the rules of business at breakneck speed - and likewise for marketing. Legendary tech sector analyst, founder, CEO and chairman of global analyst firm Forrester, George Colony, calls this the Seventh Wave. It’s an upheaval that will eclipse previous waves like the internet, mobile and cloud. It brings turmoil but also eventual re-ordering. For marketers, agencies, and media owners, the implications are extraordinary

en-US

44:24

‘Growing out’ of YouTube: 120,000 long-form TV, movie...

Mi3 Audio Edition ·

2025/08/07

Just when you thought the bulging TV, BVOD, streaming and video sector had peaked with too many consumer and advertiser choices, along comes the no-subscription, ad-supported international streamer Tubi with 100 million global viewers dominated by a younger set binging TV shows like the 30 year-old Friends and creating new genre “rabbit holes” like horror and Bollywood ‘vertical fandoms’. To boot, half of Tubi’s 1.3 million younger skewing monthly Australian viewers are

en-US

50:40

YouTube steaming to ad revenues of $50bn, recasts TV...

Mi3 Audio Edition ·

2025/08/05

YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator Ofcom. YouTube’s ad take is pumping everywhere – it raked $9.8bn in the June quarter, according to its latest earnings results – up 13% year-on-year. YouTube has been increasingly vocal on its ambition to target legacy broadcasters for bigger brand budgets and recast TV as swerving rapidly

en-US

65:36

The CMO Awards Podcast Ep8: Building brand for...

Mi3 Audio Edition ·

2025/07/21

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Brand evolution: It’s in the sights of every marketer, but how do you honour the legacy while seeking a new narrative that grabs attention, signals distinctiveness, and builds loyalty? How do you prove it’s worth investing in brand not just demand internally? What team structures and measures are better for driving a brand-led marketing approach? And what does it take to avoid what Mark Ritson calls “the pornography of

en-US

51:00

‘700% outperformance’: Employment Hero and Salesforce...

Mi3 Audio Edition ·

2025/07/17

Employment Hero and Salesforce are at opposite ends of the B2B spectrum. One’s a rapidly scaling $2bn platform, the other a $260bn behemoth. But both have adopted a consumer marketing playbook, applied it to B2B and are watching growth power. Employment Hero’s Tasman Page says the approach is notching 700 per cent gains. Lifting B2C’s distinctive assets, emotional, humorous playbook and deploying brand characters – while swapping out whitepapers and rational content for 30

en-US

39:00

Top ten global martech analyst Scott Brinker says...

Mi3 Audio Edition ·

2025/07/14

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds,

en-US

28:59

‘People’s jobs will be changed’: Salesforce global...

Mi3 Audio Edition ·

2025/07/07

It’s less than a year since Salesforce launched autonomous AI agents into the wild. But the bots are already reshaping business functions. In the US, online accounting platform 1-800 Accountants, which handles payroll and book keeping for circa 100,000 firms, has slashed the time staff spend on customer service by 70 per cent. Open Table and Singapore Air are deploying the agents to similar effect. But what are they doing with all that freed human capital? And what are the broader implications

en-US

61:01

The CMO Awards Podcast Ep7: Winners and finalists...

Mi3 Audio Edition ·

2025/07/01

Their remits and responsibilities seem poles apart, but Guzman y Gomez global CMO, Lara Thom, and Uber CMO APAC, Andy Morley share strikingly similar views on the importance of culture, CMOs aligning personally to company values, brand-led strategy, and bold, progressive marketing that grabs attention and strikes the right cultural chord. It’s surprising really. Thom has her hands full with near-term growth, global expansion of a brand still challenging the QSR status quo and a recent IPO

en-US

46:04

Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom...

Mi3 Audio Edition ·

2025/06/24

en-US

58:04

The CMO Awards Podcast Ep6: Best Growth Initiative of...

Mi3 Audio Edition ·

2025/06/06

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42:29

Blending Sharp and Ritson: Distinctive...

Mi3 Audio Edition ·

2025/06/05

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30:38

Omnichannel planning cuts ad fatigue, builds brand,...

Mi3 Audio Edition ·

2025/05/29

en-US

63:15

The CMO Awards Podcast Ep5: Winners and finalists...

Mi3 Audio Edition ·

2025/05/26

en-US

46:30

‘It’s all double duty’: A CMO, a CEO and an agency...

Mi3 Audio Edition ·

2025/05/22

en-US

30:31

Kahneman subverted: Behavioural economics weaponised...

Mi3 Audio Edition ·

2025/05/19

en-US

406 results

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