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PODCAST

Paleo Ad Tech

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

business management & marketing

All Episodes

36:54

67. Ramsey McGrory – DoubleClick to Mediaocean via...

Paleo Ad Tech ·

2024/09/03

Ramsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More

en-US

46:13

66. Daniel Jaye – starting it all with Engage

Paleo Ad Tech ·

2024/08/07

Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More

en-US

32:37

65. Adam Singolda – the tabula rasa of Taboola

Paleo Ad Tech ·

2024/06/27

Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More

en-US

26:58

64. Greg Smith – Boomerang-ing through DoubleClick,...

Paleo Ad Tech ·

2024/06/26

Greg joined DoubleClick in 1998 as a product manager and gravitated toward Boomerang, later founding the retargeting company EchoTarget. He is GM NA for Aniview.More

en-US

29:40

63. Jason Fairchild – developing GoTo, OpenX and...

Paleo Ad Tech ·

2023/12/10

Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

en-US

31:00

62. John Nardone – Flashtalking about Modem Media and...

Paleo Ad Tech ·

2023/12/10

John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

en-US

37:02

61. Jonah Goodhart – Colonize-ing Right Media and...

Paleo Ad Tech ·

2023/12/10

Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

en-US

28:26

60. Katrin Ribant – giving us the data on Datorama

Paleo Ad Tech ·

2023/12/10

Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

en-US

30:08

59. Andy Atherton – optimizing Yahoo, Brand.net and...

Paleo Ad Tech ·

2023/12/10

Andy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore

en-US

29:19

58. Jeff Hirsch – all the -Clicks in SoCal lead to...

Paleo Ad Tech ·

2023/12/10

Jeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore

en-US

32:13

57. Mike Yavonditte – optimizing Alta Vista, Quigo...

Paleo Ad Tech ·

2023/12/10

Mike is CEO and co-founder of Yieldmo, and formerly was CEO of contextual ad network Quigo which was acquired by AOL in 2007 and became part of Advertising.comMore

en-US

28:11

56. Tom Chavez – giving us the Rapt on Krux and data

Paleo Ad Tech ·

2023/12/10

Tom was co-founder of the DMP Krux in 2010 and before that co-founded a yield management platform called Rapt, sold to Microsoft in 2007. He is currently co-founder of the startup studio SuperSet, focused on data management issues.More

en-US

34:05

55. Ari Paparo – influencing DoubleClick, Beeswax and...

Paleo Ad Tech ·

2023/12/10

Ari is a well-known influencer, media mogul, former DoubleClicker, Nielsen patent holder, founder of Beeswax and LaunchScience and much more.More

en-US

33:49

54. Lee Nadler – marketing DoubleClick in Silicon Alley

Paleo Ad Tech ·

2023/12/10

Lee was the original head of marketing at DoubleClick in the 90s and the force behind its notorious guerilla tactics including the Flatiron sign 'DoubleClick Welcomes You to Silicon Alley'More

en-US

39:09

53. Omar Tawakol – from BlueKai to AI and the all-new...

Paleo Ad Tech ·

2023/12/10

Omar co-founded pioneering data platform BlueKai and lead Oracle Data Cloud before launching Voicera and now Rembrand - and AI tool for video product placementMore

en-US

30:27

52. Ana Milicevic – managing data from Demdex to Sparrow

Paleo Ad Tech ·

2023/12/10

Ana was product manager at the early DMP Demdex before its sale to Adobe in 2011 and now runs the consulting firm Sparrow Advisors.More

en-US

51. Wes Nichols – measuring the impact of MarketShare

Paleo Ad Tech ·

2023/12/10

Wes was co-founder and CEO of MarketShare, based on some academic insights, which measured the impact of ad spend for major marketers. It was acquired by Neustar in 2015 for $450M.More

en-US

32:26

50. Brian Andersen – shining a light on LUMA Partners

Paleo Ad Tech ·

2023/12/10

Brian is co-founder with Terry Kawaja of LUMA Partners, the best-known boutique investment bank operating at the luminescent nexus of digital media and marketing technology.More

en-US

34:10

49. David Wamsley – running an AdAuction in the...

Paleo Ad Tech ·

2023/12/10

Dave was the co-founder and CEO of AdAuction which was an innovative digital auction platform for remnant inventory starting in 1997 until the dot-com meltdown - he now runs Rosebud PR in FloridaMore

en-US

44:38

48. Brian O’Kelley (part 3) – the AppNexus adventure

Paleo Ad Tech ·

2023/12/10

Brian co-founded AppNexus in 2007 as a cloud hosting platform, morphing into an SSP and then DSP, meanwhile pioneering header bidding and RTB and more.More

en-US

70 results

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