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PODCAST

Product Mastery Now for Product Managers, Leaders, and Innovators

Chad McAllister, PhD

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.

business management

All Episodes

45:34

612: Why 70% of innovation efforts fail (and it’s not...

Product Mastery Now for Product Managers, Leaders,... ·

2026/10/05

The seven missing pieces for successful product innovationWatch on YouTube TLDR Dr. Anita Friis Sommer joins me to discuss why most corporate innovation initiatives fail despite decades of process frameworks like Agile, Stage-Gate, and Lean Startup. Drawing on her experience co-developing the Agile Stage-Gate model and leading innovation at LEGO and the Novo Nordisk Foundation CO2 Research Center, Anita Friis Sommer shares practical insights from her new book, Mission-Driven

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27:14

611: The #1 career decision product leaders get wrong...

Product Mastery Now for Product Managers, Leaders,... ·

2026/09/28

Make the career decision aligned with who you areWatch on YouTube TLDR I’m welcoming back Ben Lamorte, veteran OKR coach, to discuss his new book Start With You: Go Beyond Prototyping. Get Clarity Before You Commit. Our conversation centers on how product professionals can use decision analysis and introspection to shift from endlessly prototyping their lives to making bolder, more authentic career decisions reflective of their true selves. Ben shares his personal journey,

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22:39

610: The creator of the Apple Store on valuing...

Product Mastery Now for Product Managers, Leaders,... ·

2026/09/21

Product management starts with loving customersWatch on YouTube TLDR I’m sitting down with retail innovator Ron Johnson, to discuss how he created the Apple Store, the importance of serving customers, and what product managers can learn about creating memorable experiences. Ron shares lessons from decades in retail and actionable takeaways for building lasting customer relationships. Introduction The internet was supposed to kill the retail store. That was the

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26:29

609: The proven way to get customers to switch to...

Product Mastery Now for Product Managers, Leaders,... ·

2026/09/14

Practical tips for product managers to conduct Jobs-to-be-Done interviewsWatch on YouTube TLDR I’m welcoming back Chris Spiek, Chief Product Officer at Autobooks and co-founder of the Rewired Group, to demystify Jobs-to-be-Done (JTBD) interviews. Chris shares his journey to developing JTBD with Bob Moesta, offers practical tips for switch interviews, and emphasizes the importance of understanding customer struggle to drive innovation. Introduction Eleven years ago on

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50:51

608: What’s really holding innovation back — Lessons...

Product Mastery Now for Product Managers, Leaders,... ·

2026/09/07

Cultivating an entrepreneurial spirit in product innovationWatch on YouTube TLDR Penny Wise, former 3M executive, and Michelle Jones, innovation systems architect at Stage-Gate International, discuss how innovation leaders can navigate uncertainty, balance governance, and build trust in their organizations. They share practical insights from decades of innovation research and experience, preview their upcoming PDMA conference workshops, and discuss ways organizations like 3M foster

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19:01

607: Transferring product skills from Microsoft to...

Product Mastery Now for Product Managers, Leaders,... ·

2026/08/31

Customer insights that led to building the Winnebago ARKA Watch on YouTube TLDR Stefanie Whittington, Senior Product Manager at Winnebago, joins me to discuss her product management experience building rugged, off-grid adventure RVs. She shares lessons learned from transitioning from software marketing to physical product management, the importance of deep customer empathy, shaped both by her full-time RV lifestyle and hands-on user research, and how cross-industry experiences can

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39:44

606: How BMW empowers 40,000 employees to innovate –...

Product Mastery Now for Product Managers, Leaders,... ·

2026/08/24

Insights for product managers from BMW’s open innovation strategyWatch on YouTube TLDR In this episode, I’m interviewing Brooke Rennison, Emerging Technology Manager at BMW, about building and scaling an internal innovation system at BMW’s IT Tech Office in the Americas. Brooke shares how her team empowers 40,000 employees to participate in innovation using structured processes, training, and partnerships with universities, startups, and big tech. She also covers lessons

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22:08

605: Leadership styles for each phase of product...

Product Mastery Now for Product Managers, Leaders,... ·

2026/08/17

Four phases of leadership for product managersWatch on YouTube TLDR Anshul Garg, Principal Product Manager – Tech at Amazon and author of The Four Phases of Product Leadership, shares his practical framework for adapting leadership styles to each stage of the product lifecycle. We explore how product leaders can avoid becoming bottlenecks by flexing their approach as products move from discovery to maturity. Learn how to match your leadership to your product’s evolution and

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21:02

604: 2026 PDMA Ignite Innovation Summit – with the...

Product Mastery Now for Product Managers, Leaders,... ·

2026/08/10

The go-to conference for product managersWatch on YouTube TLDR This episode features the upcoming PDMA Ignite Innovation Summit, a must-attend event for product professionals. I’m talking with conference organizers Spike Ross-Corbett and Bill Reid about this year’s special 50th anniversary conference, the summit’s interactive workshops, keynote speaker, and valuable networking opportunities. Listeners will also hear about the product management and innovation resources offered

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20:50

603: Survive the AI revolution of product management...

Product Mastery Now for Product Managers, Leaders,... ·

2026/08/03

Will AI change product management forever?Watch on YouTube TLDR In this episode of Product Mastery Now, I’m once again talking with product management legend Bob Cooper about how AI is reshaping product development. Covering recent research and industry trends, we discuss where AI is making an impact, why most AI implementations fail, and what companies can do to successfully integrate AI into product development processes. We also touch on the ongoing importance of customer

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18:09

602: Human-centered product design – with Ravi Sawhney

Product Mastery Now for Product Managers, Leaders,... ·

2026/07/27

The Psycho-Aesthetics methodology that helps product managers design products customers love Watch on YouTube TLDR In this episode of Product Mastery Now, Ravi Sawhney, designer and founder of RKS Design, joins me to share his 40+ years of insights on designing products customers love. He discusses the origins of Psycho-Aesthetics, a human-centered design methodology, and demonstrates how deep empathy and understanding of customer aspirations lead to emotionally resonant and

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601: Do this so your voice never fails you again –...

Product Mastery Now for Product Managers, Leaders,... ·

2026/07/20

Vocal techniques to help product managers sound more capableWatch on YouTube TLDR In this episode of Product Mastery Now, executive voice coach Jimmy Cannon joins me to explore why even the most prepared professionals can lose their voice under pressure, and, most importantly, how to regain command in those key presentation moments. Drawing on decades of stage experience and the latest research in voice science, Jimmy Cannon shares actionable tools for breathing, calming nerves, and

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39:18

600: Winning at new products – with Bob Cooper, PhD

Product Mastery Now for Product Managers, Leaders,... ·

2026/07/13

Lessons from the discoverer of Stage-Gate for product managers Introduction For our 600th episode, we are re-running an episode with a legend in product management, Dr. Robert Cooper, who has made many foundational contributions to product management and innovation. He is the keynote speaker at the next PDMA annual conference, Oct 8-9 in Atlanta, GA – details at www.pdmasummit.com. Dr. Robert Cooper discovered the now famous Stage-Gate process and was named the “World’s Top

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36:05

599: Replace your limiting beliefs with liberating...

Product Mastery Now for Product Managers, Leaders,... ·

2026/07/06

Choose useful beliefs to become a better product manager Watch on YouTube TLDR In this episode of Product Mastery Now, three-time returning guest Nir Eyal discusses his latest book, Beyond Belief. The conversation dives into how our underlying beliefs shape our actions, careers, and the products we build, with science-backed strategies for challenging limiting beliefs, reframing workplace motivation, and building liberating beliefs that help teams thrive. Introduction There are

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20:40

598: Every product manager should care about...

Product Mastery Now for Product Managers, Leaders,... ·

2026/06/29

Innovation portfolio management connects strategy and execution Watch on YouTube TLDR In this episode, I’m interviewing Noel Sobelman, author of Innovation Portfolio Management, about how organizations can bridge the gap between strategy and execution through effective innovation portfolio management. We discuss the structure, governance, and decision-making processes behind managing innovation portfolios, practical insights from real-world examples, and the growing impact of

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39:56

597: What makes a breakthrough product? – with...

Product Mastery Now for Product Managers, Leaders,... ·

2026/06/22

The innovation playbook behind global FMCG giants Watch on YouTube TLDR In this episode, I’m interviewing Deirdre Walters, co-founder of Untapped Innovation and former Procter & Gamble R&D leader, on the importance of deep user understanding in product development. Deirdre Walters shares the origins and application of the Technical Product Story Framework, a story-driven approach to innovation that bridges the empathy gap between R&D and customer needs. Our

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34:13

596: Build product innovation into your company –...

Product Mastery Now for Product Managers, Leaders,... ·

2026/06/15

Innovators think, “There has to be a better way” Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing serial entrepreneur and innovation leader Phil Burks. Phil shares the humble beginnings of his now-global software company, the Genesis Group, lessons learned from solving his own business problems, the importance of intuitive and practical innovation, and strategies for building innovative organizations. He also discusses his work

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14:21

595: How to innovate and help your company – with...

Product Mastery Now for Product Managers, Leaders,... ·

2026/06/08

Masterclass on how to innovate for product managersWatch on YouTube TLDR In this kick-off to a new innovation series, I’m breaking down what innovation means inside organizations, dispelling myths, sharing insights from a recent one-day innovation workshop, and emphasizing customer-centric value. I introduce tools like the Bain Company’s Elements of Value Pyramid, discuss how innovation creates organizational tension, and highlight Amazon’s mastery of balancing

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24:17

594: Be part of the 5% of organizations implementing...

Product Mastery Now for Product Managers, Leaders,... ·

2026/06/01

Product managers catalyze radical transformation using AIWatch on YouTube TLDR Most AI initiatives in business are failing, not because of technology, but due to weak systems and leadership challenges. Maggie Nichols and Jon Adams join me in this episode to discuss why AI isn’t delivering on its promises and what product leaders can do to drive real transformation. Success hinges on system-level change, cross-functional collaboration, and a willingness to reimagine how your

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37:10

593: Building a customer-centric product culture at...

Product Mastery Now for Product Managers, Leaders,... ·

2026/05/25

Go where your customers work to understand their needs TLDR This episode of Product Mastery Now features Paul Krug, Senior Product Manager at Komatsu, discussing the role of culture in product management. We explore how to foster a collaborative team environment, get customer insights, and navigate organizational challenges to deliver products customers love. Introduction Today, we are exploring Product Management Culture. It is the most vital and often the most frustrating part of

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434 results

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