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PODCAST

Cocktails & Commerce Podcast

Brian Walker & Bill Friend

Common sense for commerce tech, washed down with great cocktails. Hear from great guests from around the enterprise commerce tech landscape as they share nuggets of wisdom between sips, just like at the hotel bar... cocktailsand.substack.com

technology food

All Episodes

52:10

C&C Pod - Jim Herbert, CEO of Patchworks

Cocktails & Commerce Podcast ·

2025/11/07

This episode Bill and I are joined by Jim Herbert, CEO of Patchworks to mix up a few too many Pisco Sours - complete with reverse dry shakes and a bit of history - and talk about the evolution of composability, integration, MACH architectures, and agentic commerce systems.Patchworks is a solution provider competing in the dynamic, rapidly evolving integration platform-as-a-service market (aka: iPaaS). Patchworks describes its mission as one to make integrations effortless.Prior to Patchworks, Jim

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61:42

C&C Pod - John Andrews, Founder & CEO of Cimulate

Cocktails & Commerce Podcast ·

2025/10/29

This episode Bill and I are joined by John Andrews to mix up a smoky, balsamic riff on an Old Fashioned and talk about the evolution of commerce product discovery, the rise of CommerceGPTs, and how agentic commerce will really work.John is CEO of Cimulate, a generative-AI native solution that covers many compelling use-cases - discovery, personalization, and more - focused on commerce, which he co-founded together with esteemed MIT Professor Vivek Farias. Prior to Cimulate, John and Vivek also

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47:32

C&C Pod - Jason Cottrell, CEO of Orium & President of...

Cocktails & Commerce Podcast ·

2025/10/16

This episode Bill and I are joined by Jason Cottrell to mix up a great bespoke cocktail and talk about the evolution of commerce services, composability, the rise of agentic commerce ecosystems, and the future of the MACH Alliance.Jason is the founder & CEO of Orium, a leading consultancy for composable and adaptive commerce across the Americas. Orium is a services firm at the forefront of agentic commerce and the firm behind Composable.com, a great resource for agentic commerce education. Jason was

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63:19

C&C Pod - Bryan House, CEO of Elastic Path

Cocktails & Commerce Podcast ·

2025/10/02

This episode Bill and I are joined by Bryan House to mix up a bespoke Manhattan riff, check in on Elastic Path, discuss the state of the commerce tech market, and look forward to the impact of agentic commerce.Bryan is now CEO of Elastic Path, having taken over the leadership role in May 2025. Bryan joined EP in December of 2020 to lead product and customer success, then became President in 2024. Prior to that Bryan was Chief Commercial Officer at Neural Magic, which was acquired by Red Hat, and

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55:53

C&C Pod - Eli Finkelshteyn, Founder & CEO of Constructor

Cocktails & Commerce Podcast ·

2025/09/12

This episode Bill and I are joined by Eli Finkelshteyn to mix up some Boulevardier riffs and talk about the evolution of commerce product discovery in the Gen-AI and agentic era, Agentic Commerce, and hear Eli’s perspective on where this market is headed.Eli is founder & CEO of Constructor, a leading enterprise commerce product discovery solution. Eli founded Constructor in 2015, but interestingly, they spent 4 years building the product before bringing it to market in 2019. We of course ask about

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38:31

C&C Pod - Scott Mager, CMO of Deloitte U.S. - The...

Cocktails & Commerce Podcast ·

2025/08/15

This week Bill and I are joined by Scott Mager, CMO of Deloitte U.S. to mix something up - ostensibly some Margarita riffs, though Scott had his own ideas - and talk about the world of consulting and systems integration and how all that is evolving in the face of AI. Scott is now CMO of Deloitte U.S., but brings a deep background in commerce and digital experience to our conversation, having led these practices at Deloitte for many years before moving into marketing leadership in 2022.Bill and I

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71:22

C&C Pod - Dirk Hörig, Founder of Commercetools

Cocktails & Commerce Podcast ·

2025/08/08

This week Bill and I are joined by Dirk Hörig, founder and CEO of commercetools. We warned Dirk that we would ply him with drinks and ask him some tough questions, and that’s just what we did. We talked about what is happening with Commercetools, the state of the market, MACH Alliance, and the advent of Agentic Commerce and what that means for commerce tech.Dirk co-founded Commercetools in 2006, leading CT through its growth to become one of the world's leading enterprise commerce platforms. Dirk is

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61:24

C&C Pod - Scot Wingo, Founder & CEO of ReFiBuy &...

Cocktails & Commerce Podcast ·

2025/07/18

This week Bill and I are joined by Scot Wingo, founder and CEO of early-stage agentic commerce start-up, ReFiBuy and the podcast and Substack Retailgentic - where he focuses on Agentic Commerce. When we wanted to focus on the topic of Agentic Commerce, we could think of no one better than Scot to come on and talk about.Scot is a serial entrepreneur with an impressive and long background in commerce. Scot founded Channel Advisor in 2001, and later took it public in 2013. He later started Spiffy to

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61:22

C&C Pod - Maju Kuruvilla, Founder & CEO of Spangle

Cocktails & Commerce Podcast ·

2025/07/10

This week Bill and I are joined by Maju Kuruvilla - founder and CEO of commerce AI start-up, Spangle AI. Spangle is one of a number of early stage companies that have emerged over the past year leveraging advances in Generative-AI - large language models and transformers - to impact the commerce experience and lead down a new agentic commerce path transforming both the human experience and laying the foundation for agent experience. We talk to Maju about the ways in which Generative AI unlocks

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75:01

C&C Pod - Bobby Morrison, CRO at Shopify

Cocktails & Commerce Podcast ·

2025/05/23

This week Bill and I are joined by Bobby Morrison, Chief Revenue Officer at Shopify We invited Bobby on the show to respond to our recent article on Shopify, and talk about a number of things we shared there. Bobby goes deep, sharing insights into their momentum to the enterprise commerce platform market and their ambitions moving forward - in both product & GTM. If you partner with, work with, or compete against Shopify you are going to get a lot out of this conversation.Bobby has been Chief

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50:32

C&C Pod - Raj De Datta, Founder & CEO of Bloomreach

Cocktails & Commerce Podcast ·

2025/05/09

This week Bill and I are joined by Raj De Datta, Founder and CEO of Bloomreach to mix up a Kir Royale cocktail and talk about Raj’s perspective on the market, his many lessons from founding and leading Bloomreach, and AI’s impact on the future of commerce experiences, digital marketing, and how merchants and marketers work going forward.Many of you will know Raj, Co-Founder and CEO of Bloomreach, a significant player in commerce search, personalization, and marketing automation markets. What you may

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58:24

C&C Pod - Travis Hess, CEO of BigCommerce

Cocktails & Commerce Podcast ·

2025/04/18

This week Bill and I are joined by Travis Hess, CEO of BigCommerce to mix up a C&C original cocktail with us and talk about BigCommerce - his vision, where BigCommerce fits, contrasting BigCommerce & Shopify, and where the commerce platform and technology market is headed.Travis took the reins at BigCommerce this past September, rising from President to lead the company’s transformation. Travis has an extensive background in commerce, but much of it on the services side including leadership roles at

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37:44

C&C Pod - Talking Retail Media with Kiri Masters

Cocktails & Commerce Podcast ·

2025/03/28

Welcome everyone to another episode of Cocktails & Commerce. This week Kiri Masters joins us to mix up a ‘Walk in the Park’ mocktail and talk about the world of retail media and how it is poised to change quickly.Kiri was the founder of Bobsled Marketing, an agency focused on helping marketplace sellers with their strategy to compete and gain exposure. Bobsled was acquired in 2022, and Kiri is now host of the ‘Retail Media Breakfast Club’ - a daily podcast and newsletter focused on the retail media

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44:44

C&C Pod - Rick Nash, Founder & CEO of Spotlight

Cocktails & Commerce Podcast ·

2025/02/21

This week Bill and I are joined by Rick Nash, Founder & CEO of Spotlight, to mix up a Horsefeather from Rick’s hometown of Kansas City, and talk about analyst relations and how to think about that.Spotlight is among the leading analyst relations firms that help technology and services companies with analyst relations strategy and execution.I’ve had the pleasure of knowing Rick for many years, from way back when I was an analyst to later, as a customer of Spotlight - it was great to reconnect and

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53:21

C&C Pod - Jamie Anderson, President of User Testing

Cocktails & Commerce Podcast ·

2025/02/06

This week Bill and I are joined by Jamie Anderson, President of UserTesting, to mix up a legendary Scottish cocktail - the Bobby Burns - and talk about the importance of customer feedback, testing, and balancing qualitative and quantitative customer input. We also touch on Jamie’s unique career journey from engineer into sales, then into marketing, sales leadership to today as President at UserTesting.Jamie has an impressive, and unique background - including his time as a rock musician fronting

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44:19

C&C Pod - Scott Silverman, Co-Founder of CommerceNext

Cocktails & Commerce Podcast ·

2025/01/10

This week Bill and I are joined by Scott Silverman, Co-Founder of CommerceNext and long-time commerce community builder, to mix up some classic Sazerac cocktails and talk about the keys to building a vibrant professional community and hosting a great event. We also gain Scott’s perspective on the health and state of the commerce community in the U.S. today.Many of you either know Scott or have seen him on-stage, online, or at an event. Scott joined Shop.org in 1999 and rose to become Executive

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58:32

C&C Pod - Roy Rubin, Co-Founder of R-Squared Ventures...

Cocktails & Commerce Podcast ·

2024/12/13

This week Bill and I are joined by Roy Rubin, Founding Partner of R-Squared Ventures & Co-Founder of Magento, joins the C&C Pod to mix up a classic low-ABV classic cocktail - an Americano - and talk about Roy’s lessons from founding and growing one the seminal commerce platforms of all time. We also explore Roy’s perspectives on the commerce tech market as it exists today, now as an investor.Roy co-founded Magento back in 2008, and led the open-source commerce platform’s explosive growth. Magento

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45:47

C&C Pod with Adrien Nussenbaum, Co-Founder & Co-CEO...

Cocktails & Commerce Podcast ·

2024/12/06

This week Bill and I are joined by Adrien Nussenbaum to mix up the delicious, refreshing, matcha-based On a Misty Morning mocktail and talk about the origin story of Mirakl, pioneering their marketplace solution, and the future of marketplaces, growth strategies, Retail Media Networks, and much more.Adrien is the co-founder and co-CEO of Mirakl, a global leader in marketplace solutions. Together with Philippe Corrot, Adrien launched Mirakl in 2012. Today their platform powers over 450 marketplaces

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37:53

C&C Pod - Wandering Path Mocktail with Andy Peebler,...

Cocktails & Commerce Podcast ·

2024/11/17

This week Bill and I are joined by Andy Peebler to mix up a delicious mocktail and discuss the commerce platform wars, the role of suites moving forward, B2B commerce, the influence of AI on commerce, and much more.Andy has an impressive background, spanning both the services and product sides of the Commerce tech market. Most recently, Andy was VP of Product Strategy & Ecosystem for Salesforce Commerce Cloud, having joined through Salesforce’s acquisition of CloudCraze. Prior to that, Andy played

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36:46

Larry Ramponi, Oaxacan Old-Fashioneds & Commerce...

Cocktails & Commerce Podcast ·

2024/10/31

This week Bill and I are joined by Larry Ramponi to mix up some delicious Oaxacan Old-Fashioneds and discuss the emergence of process engines - what they are, how they fit into the enterprise commerce stack, and what problems they solve. Larry is co-founder and CEO of Viax, where he and his team specialize in transforming complex business challenges into strategic opportunities using their event-driven process engine - we dig into the use-cases and the value it brings to organizations of many kinds

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28 results

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