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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

15:52

[3WR Book Club] Why You Should Build a Movement...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/09/13

Do you ever say to yourself, “I wish I didn’t have to market my business. I just want to work with clients. Why can’t I just do that?” It would be great, right? If the results you get for your clients could just speak for themselves. If people would land on your website and think, wow, she’s a badass expert, I’m going to book a call. But it doesn’t work that way. People need to know your business exists. They need to know that your expertise can solve their problem. That’s why in today’s

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17:52

[3WR Book Club] Owning Your Expertise

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/09/06

In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice. The hard-earned expertise of my Ph.D. in communication, plus my 25 years of experience, is what gives me the license to do the work that I do. It’s what makes me excellent at my work

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21:17

Bonus Deep Dive: 3 Way to that Messaging Makes Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/08/23

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as

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23:08

Bonus Deep Dive: 3 Stories Your Business Needs to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/08/16

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as

en

17:17

Bonus Deep Dive: The Tool that Helps Your Business...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/08/09

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as

en

25:04

Bonus Deep Dive: The Four Foundational Pieces of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/08/02

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as

en

12:21

Bonus Deep Dive: The Best Way to Stand Out in a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/07/26

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: How to stand out in a crowded marketplace. There is only one remaining way to stand out in business: How you

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10:41

Bonus Deep Dive: Ditch the Ideal Client Avatar and Do...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/07/19

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: Why you should ditch the client avatar and what you should do instead. How many ideal client avatars have you

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17:46

Bonus Deep Dive: How to Assess the Effectiveness of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/07/12

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: How to Assess the Effectiveness of Your Message How do you know your message is working? Get curious

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11:22

Bonus Deep Dive: The Difference Between Messaging,...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/07/05

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. First up: The Difference Between Messaging, Marketing & Copywriting So many online business owners invest in

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19:23

Clarifying Your Message Leads to A More Effective...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/06/28

I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide if messaging is the right next step for them. And the big reason that I can now say I love sales so much is that I know exactly what I’m going to say on that call. I feel confident that I’m in my zone of genius

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18:51

4 Different Ways to Talk About Your Offer Without...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/06/21

Tell me if this sounds familiar: Hey, everyone! I’m so excited to announce that my mastermind is now open for enrollment. If you’re a coach or a consultant wanting to take your business to the next level… We’ve all heard it, right? It sounds just like every launch post of a program ever. To be clear, I am not against direct asks to your email list or social media. It’s exciting and fun to announce the launch of a program or to tell people you have spots open to work with you. But how can

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14:45

Sell the Results, Not the Solution

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/06/14

If I went to your website right now, would I understand what your work does for me? Is the result that I am looking for–that I would pay you money for–representing in your message? Or are you falling into the overlooked expert trap of leading with your solution? Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the

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14:58

Marketing Messaging Make-Over

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/06/07

Have you ever noticed how many clichés there are in online business? Scale your business. Grow your audience. Take it to the next level. Make money while you sleep. Do it all while avoiding burnout. Now, if everyone is saying the same thing and relying on these clichéd marketing messages, it makes it hard for you to stand out. If you want to go from being that overlooked expert into being known and hired by your right people, well, my friend, it is time to move past the clichés. How do you

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55:22

Bonus: Duped: Predatory Pricing Practices in the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/05/31

Today, we are going to the dark side–the dark side of online business. Duped is the podcast that I host with Maggie Patterson. And in this episode, Maggie and I have a fascinating conversation about predatory pricing practices in the online business pyramid scheme. Let's face it, there’s a lot of downright terrible advice and business practices around pricing and Maggie and I try to debunk them all. Find the full show notes and all things Duped at Duped.Online.

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15:36

The Unfair Advantage of the Overlooked Expert

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/05/24

Carving out your unique place in the market is critical. Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition. You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do

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13:49

Listen Up Overlooked Expert: Control The Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/05/17

One of the biggest lessons I learned in my business early on is to focus on what you can control. There are so many things in business that are out of our control. Like whether that prospective client says yes to working with us, whether or not we land that podcast interview or that TEDx talk. We don’t control whether people open our emails or not. And even though so much is out of our control, we do control the moments when the ball is still in our proverbial court. Those are the moments

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13:14

Overcoming the Challenge of Being an Overlooked Expert

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/05/10

My husband and I love to play the game “spot the character actor” when we watch TV. You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything. But you have to google them to figure out their names and what else you’ve seen them in. And I believe those actors hold the key to how we overcome being the overlooked expert. Because you don’t need to be Brad Pitt famous or a web celeb to be known for

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16:29

Are You The Overlooked Expert?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/05/03

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with a ton of amazing people who are experts, with years of education, experience, and finely honed skills, and the work they do with their clients is incredible. They are the type of people who are so damn easy to refer because their work

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19:44

How to Be the Unmistakable Player in the Game of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/04/26

Did you play MadLibs as a kid? Your partner would ask for a noun, a verb, an adjective, a number, etc. and at the end, your friend would read back the MadLib and it would spit out a nonsensical and sometimes hilarious and/or wildly inappropriate story. Well, the other day I discovered a piece of software that claims it can create a social media post for your business in just three seconds. And it was just social media MadLibs. You enter your client’s title, their biggest misconception, what

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