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PODCAST

LevelUp

Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:18:12

Ketchapp, Mobilityware, Jam City, Kwalee | Merging...

LevelUp ·

2019/11/21

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

en

00:10:18

Gameloft, Halfbrick, Social Point, Random Logic |...

LevelUp ·

2019/11/21

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel Deo from Halfbrick, and Sofia Gilyazova from Social Point to discuss in-app bidding and the future of app monetization. Is in-app bidding really poised to change monetization? Find out. Read the edited highlights here: https://www.ironsrc.com/podcasts/in-app-bidding-and-the-future-of-monetization/

en

00:10:18

Gameloft, Halfbrick, Social Point, Random Logic |...

LevelUp ·

2019/11/21

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel Deo from Halfbrick, and Sofia Gilyazova from Social Point to discuss in-app bidding and the future of app monetization. Is in-app bidding really poised to change monetization? Find out. Read the edited highlights here: https://www.ironsrc.com/podcasts/in-app-bidding-and-the-future-of-monetization/

en

00:14:27

Neon Play, Playrix, Madbox | Trends for Mobile Game...

LevelUp ·

2019/11/21

Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin from Madbox about top creatives trends they've seen this past year, and their thoughts for what's about to come in 2020. Read the edited highlights here: https://www.ironsrc.com/podcasts/trends-in-mobile-game-creatives-2019/

en

00:14:27

Neon Play, Playrix, Madbox | Trends for Mobile Game...

LevelUp ·

2019/11/21

Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin from Madbox about top creatives trends they've seen this past year, and their thoughts for what's about to come in 2020. Read the edited highlights here: https://www.ironsrc.com/podcasts/trends-in-mobile-game-creatives-2019/

en

00:56:03

NBCU | Game Analysis and Building the Right Data...

LevelUp ·

2019/10/30

Andrew Waag, Manager of Data Analytics at NBC Universal and Victor Wang, Senior Product Manager Mobile Games at NBC Universal joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for building data infrastructures for free-to-play games, tips for setting up the right KPIs, and common mistakes in game analyses. Read the edited highlights:

en

00:56:03

NBCU | Game Analysis and Building the Right Data...

LevelUp ·

2019/10/30

Andrew Waag, Manager of Data Analytics at NBC Universal and Victor Wang, Senior Product Manager Mobile Games at NBC Universal joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for building data infrastructures for free-to-play games, tips for setting up the right KPIs, and common mistakes in game analyses. Read the edited highlights:

en

00:43:04

Quantic Foundry | Analyzing Gamer Behavior,...

LevelUp ·

2019/10/10

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors that motivate gamers to keep playing. Plus, he reveals the biggest surprise his team discovered in their research on player psychology and how game developers can leverage it to their advantage. Read the edited highlights: https://www.ironsrc.com/podcasts/analyzing-gamer-behavior-psychology-motivations/

en

00:43:04

Quantic Foundry | Analyzing Gamer Behavior,...

LevelUp ·

2019/10/10

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors that motivate gamers to keep playing. Plus, he reveals the biggest surprise his team discovered in their research on player psychology and how game developers can leverage it to their advantage. Read the edited highlights: https://www.ironsrc.com/podcasts/analyzing-gamer-behavior-psychology-motivations/

en

00:31:09

Square Enix | Behavioral Economics in Games:...

LevelUp ·

2019/10/02

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

en

00:31:09

Square Enix | Behavioral Economics in Games:...

LevelUp ·

2019/10/02

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

en

00:30:18

Voodoo | Creating a Culture Code for Winning Game Teams

LevelUp ·

2019/09/18

Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out what DNA really stands for, the cost of being unaligned, best practices for recruiting your dream team, and how to implement a great team culture. Read the edited highlights here: https://www.ironsrc.com/podcasts/creating-a-culture-code-for-winning-game-teams/

en

00:30:18

Voodoo | Creating a Culture Code for Winning Game Teams

LevelUp ·

2019/09/18

Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out what DNA really stands for, the cost of being unaligned, best practices for recruiting your dream team, and how to implement a great team culture. Read the edited highlights here: https://www.ironsrc.com/podcasts/creating-a-culture-code-for-winning-game-teams/

en

00:31:20

Uken | How to Identify and Evaluate New Game Projects

LevelUp ·

2019/09/11

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for identifying and evaluating new game products, including idea funnels, trend analysis, and market tests. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-identify-and-evaluate-new-game-projects/

en

00:31:20

Uken | How to Identify and Evaluate New Game Projects

LevelUp ·

2019/09/11

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for identifying and evaluating new game products, including idea funnels, trend analysis, and market tests. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-identify-and-evaluate-new-game-projects/

en

00:35:46

N3twork, Smule | How Game Product and UA Teams Can...

LevelUp ·

2019/09/04

Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why it’s so important for UA and PMs to collaborate effectively and steps for building that relationship. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-product-ua-work-better-together/

en

00:35:46

N3twork, Smule | How Game Product and UA Teams Can...

LevelUp ·

2019/09/04

Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why it’s so important for UA and PMs to collaborate effectively and steps for building that relationship. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-product-ua-work-better-together/

en

00:31:01

ironSource | Why Game Growth is a Loop and not a Funnel

LevelUp ·

2019/08/29

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

en

00:31:01

ironSource | Why Game Growth is a Loop and not a Funnel

LevelUp ·

2019/08/29

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

en

00:20:01

Lucky Kat Studios | How an Indie Developer Reached #1...

LevelUp ·

2019/08/07

Herdjie Zhou co-founder and CEO of Lucky Kat Studios, speaks about the process of building his own gaming studio from the buttom up and how they got to first place on the top charts without any paid user acquisition. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-an-indie-developer-reached-number-one/

en

161 results

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