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PODCAST

Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently.With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed

business marketing

All Episodes

32:09

Entrepreneurship and Relationship Bliss: Insights...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/06

Send us a Text Message.Note: A few days before the podcast was recorded, there was a fire near Beverly's house that damaged the internet. As a result, the video quality is not great, but this was such an insightful episode that we wanted to share it with you: In this episode, Beverly Cornell sits down with Courtney Boyer, a certified life coach and expert in human sexuality and mental health. Courtney shares her inspiring journey from aspiring lawyer to successful life coach, addressing ...

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7:53

The Biggest Mistake Service-Based Businesses Make in...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/01

Send us a Text Message.Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you won't want to miss. Key Topics:Identifying the Big Mistake: Many service-based businesses try to appeal to everyone, diluting...

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36:33

Language Services and Business Success: A Business...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/30

Send us a Text Message.Welcome to another inspiring episode of Spark and Ignite Your Marketing! Brenda Arbeláez, President of PALS International, is joining us in this episode. Brenda’s journey from teaching Spanish to leading a successful language services company is remarkable. Learn how her language services are breaking down barriers and fostering global communication. Brenda’s story is a testament to the power of perseverance and the impact of language services in bridging cultural gaps....

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13:24

The Branding Best Practices You Need to Know! With...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/25

Send us a Text Message.Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connect with customers on a deeper level. This engaging discussion covers everything from understanding the true essence of branding to ...

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59:14

From Real Estate to Martial Arts: Value and Community...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/23

Send us a Text Message.Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. He is an accomplished entrepreneur who seamlessly navigates real estate and martial arts. With a degree in economics and a robust background in business, Tyler founded Ross Real Estate in 2012 and has since grown it into a thriving brokerage. Alongside his real estate ventures, Tyler also launched The Forge Jiujitsu, a community-focused martial arts academy.Whether you’re a seasoned ent...

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4:32

Top 5 Social Media Trends Service-Based Businesses...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/18

Send us a Text Message. Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouT...

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52:30

Resilience in Midlife: A Journey from Oncology to...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/16

Send us a Text Message.Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transformation and resilience. We also delve into her entrepreneurial journey and her marketing tactics to grow her business. Listen to her in...

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8:48

Achieve SEO Success: Mastering 2024's Top Trends with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/11

Send us a Text Message.Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode will help you navigate the changes and optimize your strategy for the coming year. Listen now on your favorite streaming platforms or ...

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36:03

The Heart of Photography Entrepreneurship: A...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/09

Send us a Text Message.In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs. Key Topics:The Transition from Education to Photography:Safina’s journey began as a high school photography hobbyist. Her transition into professional photography was spar...

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4:52

AI in Marketing 2024: Transforming Service-Based...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/04

Send us a Text Message.Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customers. As a service-based business owner, navigating the complexities of managing data, delivering exceptional customer service, and...

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48:10

The Power of Advocacy: ClearPoint Communications'...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/07/02

Send us a Text Message. Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly Cornell, and today we will learn more about the world of advocacy and communications with a true expert. Danielle Gross, co-owner of ClearPoint Communications, joins us to share her 20+ years of experience in influencing lawmakers and making significant changes in Pennsylvania. Danielle’s journey from a first-generation college student to a business owner is inspiring...

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7:41

Avoid These Common Marketing Mistakes in 2024 with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/27

Send us a Text Message.Welcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Grab your coffee, settle in, and let's get started!Ignoring Data Analytics: In 2024, data is more accessible and valuable than ever. Yet,...

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47:18

Transforming Legal Connections: The Unique Approach...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/25

Send us a Text Message.Did you know that 62% of people believe knowing a lawyer personally is the best way to find quality legal representation? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Lori Williams, a seasoned attorney and founder of Your Legal Resource PLLC. Lori shares her inspiring journey from a traditional divorce attorney to a trusted connector of legal services in Michigan.Learn how Lori transitioned from practicing law to creating a b...

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5:21

Discover How to Craft Your Unique Brand Identity with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/20

Send us a Text Message.This video is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover how to tap into the core elements that make your business unique, how to craft a compelling vision for the future, and how to embrace change to stay ahead in the dynamic world of marketing. Many entrepreneurs struggle with distinguishing t...

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39:31

The Journey of Personal Branding and Empowerment with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/18

Send us a Text Message.Joining us today is Urmi Hossain, a vibrant force in the world of finance and a passionate advocate for women’s education. In 2020, Urmi founded a blog specifically aimed at empowering women and girls by offering financial education that’s often less accessible to them, challenging the status quo and providing essential tools for their financial independence. She is currently writing her second book and shares her insights on building a personal brand and overcoming the...

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3:41

Rediscover Your Entrepreneurial Why: Embrace Boldness...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/13

Send us a Text Message. In this powerful episode of Spark & Ignite Your Marketing, Beverly Cornell takes you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business endeavors. Discover Your Why: Learn how to pinpoint the moments that spark your entrepreneurial spirit. Beverly guides you through ...

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62:33

Embracing Authenticity and Entrepreneurship: A...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/11

Send us a Text Message.In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down with Don Mamone, a visionary photographer, speaker, and advocate for the LGBTQIA+ community. Don's entrepreneurial journey is a testament to the power of embracing one's true identity and leveraging that authenticity to achieve remarkable business success. With over a decade of experience in the photography industry and a background in hospitality, Don offers a wealth of insigh...

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7:41

7 Minutes to Mastering Content Marketing: Strategic...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/06/06

Send us a Text Message. In this solo episode of Spark & Ignite Your Marketing, recorded during our conversation with Kelly Clement the founder of Watermelon Math, Beverly dives into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance marketing efforts and drive business growth. Beverly outlines the process of creating a content strategy, starting with identifying key...

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51:17

Eco-Friendly Entrepreneurship: Crafting Success with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/05/29

Send us a Text Message.Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, Janna Willoughby-Lohr. As the driving force behind Papercraft Miracles, Janna is an accomplished artist, poet, and musician, based in Buffalo, New York. Her company specializes in handcrafted paper art and beautiful gifts imbued with meaning and intent. Since founding her company in college in 2003, Janna has grown Papercraft Miracles into a pillar of sustainable creativity a...

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40:57

Branding in Educational Entrepreneurship: Math for...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/05/28

Send us a Text Message.In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of education and entrepreneurship with Kelly Clement. Kelly Clement, an educator turned entrepreneur, has been shaping the future of student preparation. With teaching experience in diverse locations like Jamaica, Hawaii, Connecticut, and London, Kelly shifted gears in 2012 to focus on specialized test prep.Despite the challenges, Kelly's focus on a specific niche—young...

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136 results

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