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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

23:32

Raising Rates Without Losing Clients: It Can Be Done

Run a Profitable Gym ·

2025/03/06

Raising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Lomen, owner of Ripple Effect Community Fitness, who raised his rates by 15 percent and didn’t lose a single member. Chris shares exactly how he planned and communicated the price change,...

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24:36

Stop Undercharging: The Right Way to Set Gym Rates

Run a Profitable Gym ·

2025/03/03

Most gym owners don’t make enough money—not because they need more clients but because their rates are too low. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to set your prices the right way so your gym becomes profitable and pays you what you deserve. Too many gym owners copy their competitors’ pricing or assume their clients can’t afford to pay more. Chris walks you through a better approach, starting with using the Rule of 50 to determine your minimum membership ...

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31:35

When a Nearby Gym Closes: How to Help Its Members

Run a Profitable Gym ·

2025/02/27

When a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys. That’s just what Matt Michaud, owner of EverProven, did when two gyms in his area closed their doors. This influx of new members helped his gym earn a spot on all three of our sales leaderboards: set, show and close rates. In one month, Matt's gym closed a whopping 22 sales in 28 appointments. The key is that Matt le...

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21:29

Marketing and Sales Mastery: Tactics for Better Gym...

Run a Profitable Gym ·

2025/02/24

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren’t just getting a ton of leads—they’re following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes. He also highlights four owners whose gyms landed on all three leaderb...

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27:44

How to Use Organic Content to Get Better Leads

Run a Profitable Gym ·

2025/02/20

If your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan. Why should complete strangers give you the time of day? They don’t know you, like you or trust you. The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, ...

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21:49

Proven No-Ad Tactics for Generating 30 New Gym Leads...

Run a Profitable Gym ·

2025/02/17

Want to get 30 new leads for your gym in 30 days without spending a dime on ads? Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets. Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically. You might decide to try all 10 or ...

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23:05

30X Revenue Increase: How Key Skills Fueled Gym Growth

Run a Profitable Gym ·

2025/02/13

Growing a gym from $800 to $25,000 per month doesn’t happen by accident. Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills. In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset. Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helpe...

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21:38

5 Key Entrepreneurial Skills Every Gym Owner Needs in...

Run a Profitable Gym ·

2025/02/10

Here’s a hard truth: You might be the main reason your gym isn't more successful. Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits: - Focus - Objective reflection - Tactful action - Forward thinking - Cultivating an abundance mindset He also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business. You’ll learn ho...

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17:05

The Gym Owner’s Guide to Finding the Right Mentor

Run a Profitable Gym ·

2025/02/06

As a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success. In this episode of “Run a Profitable Gym,” Chris Cooper leads you through a simple exercise for finding the best business mentor for you. You’ll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them. Chris also explains some of the most common mistakes gym owners make when choosing a business coach and ...

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26:15

Business Mentorship 101: What Gym Owners Need to Know

Run a Profitable Gym ·

2025/02/03

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth. Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to acc...

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33:37

Hyrox Training at a 20-Year CrossFit Affiliate?

Run a Profitable Gym ·

2025/01/30

Hari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the world’s oldest CrossFit affiliates—earning himself a spot on Two-Brain's Top 10 leaderboard for revenue.Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours ...

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22:05

Top Gym Owners Share Strategies for Sustainable...

Run a Profitable Gym ·

2025/01/27

What separates gyms that are generating more than $68,000 every month from the rest?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth.Some of their tactics include: - Creating value for clients by consistently over-delivering on services.- Adjusting offerings to maximize revenue per square foot.- Focusing on high-ticket services such as...

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13:45

"Revenue Went Up": What Happened When He Left the...

Run a Profitable Gym ·

2025/01/23

In 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business. In this episode of “Run a Profitable Gym,” Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship. He details the changes he’s made with the help of his mentor, Peter Brasovan, such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his ...

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26:47

Why the 2025 Two-Brain Summit Is a Must-Attend for...

Run a Profitable Gym ·

2025/01/20

The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients’ lives—in other words, to Help Best.In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year’s summit for gym owners and coaches, happening June 7-8 in Chicago.He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops ...

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22:52

Top Books for Gym Owners: Chris Cooper's Complete List

Run a Profitable Gym ·

2025/01/16

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses.Remember, it’s not how many books you read that matters; what matters is that you put what you learn into action.Ready to learn and take action to grow your gym? Check out Chris’ suggested reading list below: - “The Mountain Is You” by Brianna Wies...

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41:52

Essential Business Lessons: Jonathan Goodman on "The...

Run a Profitable Gym ·

2025/01/13

Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.Today on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success.Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection.He also explai...

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24:32

The Event That Makes His Clients 3X More Likely To...

Run a Profitable Gym ·

2025/01/09

The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland. In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue. The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales. Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—su...

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32:20

The 2025 Intramural Open: Build Community, Retention...

Run a Profitable Gym ·

2025/01/06

What if one event could help you build community, retain clients and boost your gym’s revenue?In this episode of “Run a Profitable Gym,” Chris Cooper explains how to make the 2025 Intramural Open a profitable and meaningful event your members will never forget.From choosing team captains to creating teams to scoring , Chris outlines exactly how to turn the Intramural Open into a win for everyone. He also explains how the event can become a huge revenue generator through entry fees, prep cours...

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25:06

How The Tribe Tripled Owner Earnings Without Adding...

Run a Profitable Gym ·

2025/01/02

The ownership group of The Tribe tripled owner earnings—and the quartet did it without frantically dumping new members into the business.In this episode, host Mike Warkentin sits down with Andi and Ed Conway—who co-own The Tribe along with Nick and Chelsea Vera—to learn how they increased revenue and profit while consistently serving about 160 members. The Conways share how their Two-Brain mentor, Storm Strout, guided them to increase their average revenue per member (ARM) by eliminating disc...

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21:24

Reflect, Plan and Win: Chris Cooper's Year-End...

Run a Profitable Gym ·

2024/12/30

Every gym owner can learn valuable lessons from 2024. The key is using them to grow in 2025.In this episode of “Run a Profitable Gym,” Chris Cooper guides gym owners through a year-end exercise to analyze their wins and losses and lay the foundation for success in the future.He explains how to review metrics, identify bright spots and turn lessons into actions that will measurably improve businesses.Want to make 2025 your best year yet? Listen to learn how reflection, clarity and planning can...

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209 results

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