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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

32:15

B2B Marketing for Founders and Small Businesses

Attributed - A podcast by Dreamdata ·

2023/11/20

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attributionEnjoy the episode and don’t forget to rate

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37:02

The Ultimate Guide to Marketing and Sales Alignment

Attributed - A podcast by Dreamdata ·

2023/11/13

Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization.We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams.Through his engaging storytelling and wealth of experience, Andy will share practical tips and proven techniques to bridge the gap between marketing and sales. Learn

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30:58

Are we doing B2B marketing attribution all wrong? |...

Attributed - A podcast by Dreamdata ·

2023/11/06

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments.However, there's a challenge that many B2B

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52:03

B2B Sales Tested

Attributed - A podcast by Dreamdata ·

2023/10/30

Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales.Get ready to uncover Patrick's battle-tested strategies that have propelled him to the forefront of enterprise sales. Gain insights into the dynamic

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35:03

Mastering Branding for Marketing Success

Attributed - A podcast by Dreamdata ·

2023/10/23

Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success.Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder.In this episode, Ling delves into the

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36:42

The 5 things you need to amplify your Content...

Attributed - A podcast by Dreamdata ·

2023/10/16

Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies

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37:00

"Your Data is F**Ked - For Marketers"

Attributed - A podcast by Dreamdata ·

2023/10/09

Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone!In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the author of the groundbreaking book, "Your Data is F**Ked - For Marketers." Mark will lead us through a deep dive into the world of data in

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34:48

Content ROI: How B2B Teams Measure & Optimize for...

Attributed - A podcast by Dreamdata ·

2023/10/02

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for scaling the commercial aspects of a company.With a reputation as a growth strategist and a history of successfully expanding businesses and

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17:04

Fact or Fiction? Always be closing with Laura Erdem

Attributed - A podcast by Dreamdata ·

2023/09/25

In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be in selling mode?Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to close deals without constantly being in sales mode?In this episode, Laura shares her perspective on:- Building meaningful connections in sales

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24:04

Revamping Sales Processes: Lessons from the Field...

Attributed - A podcast by Dreamdata ·

2023/09/18

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.To overcome this

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22:49

Dreamdata: Solving the Problem of Attribution and...

Attributed - A podcast by Dreamdata ·

2023/09/11

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for

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60:10

How to Build A predictable Growth Engine with Steffen...

Attributed - A podcast by Dreamdata ·

2023/09/04

In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen.They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes go to the The Messy Growth Show: https://messygrowthshow.com/Follow Christian Godoy

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35:27

10 Fundamentals of Account-based Go-To-Market (ABX)

Attributed - A podcast by Dreamdata ·

2023/08/28

An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window.That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy.Enjoy the episode and don’t forget to rate us and give us a comment. Follow

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28:38

“Chatbot conversion vs. form submit. Tactics for...

Attributed - A podcast by Dreamdata ·

2023/08/21

In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions.Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional form, helping you determine the best approach for your specific needs.Additionally, Sarah will provide valuable tips on optimizing chatbots to

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26:22

Empowering Data Analysis for B2B

Attributed - A podcast by Dreamdata ·

2023/08/14

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis.It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer

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37:42

What Epic Thought Leadership Content Looks Like with...

Attributed - A podcast by Dreamdata ·

2023/08/07

In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes go to the Notorious Thought Leader podcast:

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38:01

The fear of standing out. But what if you succeed?

Attributed - A podcast by Dreamdata ·

2023/07/31

The consumer's mind sees everything that stands out.BUT!Good marketing thrives on repetition.We are scared of trying new stuff in public- what if I fail?- is that even professional?- what if they say I look stupid?During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded.Enjoy the episode and don’t forget to rate us and give us a comment. Follow Marc Thomas on LinkedIn: https://www.linkedin.com/in/iammarcthomas/Follow Laura

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51:49

5 Best Practices to Nail ABM

Attributed - A podcast by Dreamdata ·

2023/07/24

Account-based marketing is a powerful strategy, but how do you do it effectively?1) Targeting2) Demand Generation3) Repeatable Plays With Sales4) Clear Conversion Points5) Gap Analysis with a Vision for the FutureMason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.Enjoy the episode and don’t forget to rate us and give us a comment. Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/Follow

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17:41

Focusing on revenue goals with cross functional teams...

Attributed - A podcast by Dreamdata ·

2023/07/17

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and link your product functionality and features to revenue impact and share that feedback with your team. For more episodes go to the CTO

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19:59

Becoming a Tech leader of a fast-growing startup —...

Attributed - A podcast by Dreamdata ·

2023/07/10

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team. Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes go to the CTO Podcast: https://ctopod.com/Follow

en

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