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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

19:34

Using Black Friday To Uncover What Customers Are...

Bringing Business to Retail ·

2023/10/19

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that’s not what the data is saying SPENDING IS UP! And customer wallets are indeed open. Our Retail Academy retailers are

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45:48

Money Is Just A Story - And You Get To Write The Next...

Bringing Business to Retail ·

2023/10/12

I can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm! Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire. If you want to learn how to make money, hit play right now. You’ll get all the secrets

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38:02

4 Leadership Mistakes I Find Myself Repeating

Bringing Business to Retail ·

2023/10/06

It's 7:59 am, and I'm just about to hop on to our daily team meeting. Our meetings are pretty light-hearted, we share a joke, walk through issues that have come up and review what's happened over the last 24 hours. When my coach told me I HAD to implement them, I did so begrudgingly. But, he was right. Daily team meetings have changed our business and really increased team engagement. But I got a little complacent... Because the meetings were going so well, I stopped looking at our daily CEO

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01:09:34

Creating A Profitable Paid Ads Strategy For Black...

Bringing Business to Retail ·

2023/09/29

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

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42:43

Ashley's $60,000 Cash Flow Boost - Ashley Stewart

Bringing Business to Retail ·

2023/09/22

Who doesn't want a sale? As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in. Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!

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20:35

How Cynthia Made $17500 In Sales In Just 5 Hours

Bringing Business to Retail ·

2023/09/15

Who doesn't want to make $17,500 in just 5 hours? Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!

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32:38

The Simple Question To Answer Your Biggest Hiring...

Bringing Business to Retail ·

2023/09/08

Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff? Find out... -why she WASN'T a bad hire -who to hire as your business grows -the simple equation for the right hire (almost) every time

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28:12

Your Great Ideas Are Running Your Business Into The...

Bringing Business to Retail ·

2023/08/22

Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business. She was doing well... She had significantly increased revenue since purchasing the business... She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement. I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast. But, even though

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54:28

How You Can Use AI To Streamline Your Retail/Ecom...

Bringing Business to Retail ·

2023/08/04

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?) In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.

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33:41

Things I’ve Said No To Recently And Don’t Feel Guilty...

Bringing Business to Retail ·

2023/07/28

Saying no is challenging, and to be honest, it made me feel like a failure. But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago. In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.

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43:22

How To Increase Sales With NO Inventory (And It’s Not...

Bringing Business to Retail ·

2023/07/19

Lately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return. We're too obsessed with using influencers. Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!

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39:43

What Happens When Your Entire World Collapses - Cindy...

Bringing Business to Retail ·

2023/07/07

Cindy Gersch believes that even if you're at the worst possible place, you can still dig your way out of it and make your dreams come true. No stranger to facing adversity and setbacks Cindy and I spent our time together talking about what happened when her entire world collapsed and how she used the experience to evolve her skills from a corporate career into business ownership.

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51:25

The Tough Decisions Mavis Had To Make, To Create $40k...

Bringing Business to Retail ·

2023/06/16

The simple fact is, I'm good (some may say, great) at making people money and scaling businesses. It's my Superpower. But, I can give you all the (proven) strategies in the world... What I can't do, though, is MAKE you implement them. Changing the way you think, being receptive to change and let's be honest, being damn right vulnerable when it comes to MAKING HARD DECISIONS, is why most people simply stay stuck. They don't want to feel uncomfortable. They avoid making those

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20:01

Amazing Financial Advice...From My 14yo

Bringing Business to Retail ·

2023/06/09

It’s not very often I’ll tell you to take financial advice from a teenager. But, this is one of those moments in life, where you think, “OM, I did ok at this parenting thing” Not only did you teach your child something valuable, BUT THEY LISTENED!!!! This conversation with my teen is worth sharing. Can you celebrate this proud parenting moment with me...please! Listen in and share this rare moment (who knows when it will happen again!)

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01:12:16

How To Have Customers Lining Up To Buy (Dionne's $30k...

Bringing Business to Retail ·

2023/06/02

If you are still wondering how to move your stock, then you SHOULD listen to this week's podcast. Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!

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55:41

Customers Are Still Spending - Here's How You Find...

Bringing Business to Retail ·

2023/05/27

I don't know about you, but over the pandemic, my spending habits changed. A LOT. We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane. Fast forward a year and it feels like once again, we're changing our spending habits. But are people still buying the fanciest ice cream? And avocado on toast? Like most people, you're probably very critical of where you're spending your money

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19:01

The Power Of The Default Option

Bringing Business to Retail ·

2023/05/23

Here’s how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers. Best of all, you can do it too.

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45:41

Why $1M Should Be Your Baseline

Bringing Business to Retail ·

2023/05/15

I’m going to talk about something really controversial, and I may get some haters for it. 6-figure goal. Then 7 figures. The magic million. When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn’t enough.

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58:45

#1 Way To Get Customers That Nobody Talks About -...

Bringing Business to Retail ·

2023/05/05

Prepare to improve your marketing game with this episode! You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales. Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more effectively. Join me and Jason, as we talk about one of my favorite marketing tools. Don't skip this

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01:00:17

Retail Trends You Need To Know - Michelle Sherrier

Bringing Business to Retail ·

2023/04/28

Have you ever jumped on a trend and it didn't sell the way you wanted? Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

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