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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

education non-profit

All Episodes

00:22:06

86. More ideas for increasing and reactivating...

Fundraising Bright Spots ·

2022/01/10

One crucial element of successful IG programmes is growing income with existing donors. So being organised in asking supporters if they’d like to give more, and to give again once they’ve stopped, is key. In Episode 82 of this show, individual giving expert Jenny Crabtree shared a range of ideas to help fundraisers with successful upgrade and reactivation campaigns. This included mind-set, story-telling and how to find opportunities in your data. In today’s episode, Jenny shares more advice,

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00:26:59

85. Six Valuable Listens, with Louise Morris and Rob...

Fundraising Bright Spots ·

2022/01/05

If you’d like to hear some useful lessons and stories from the podcast in 2021, or you’d like tips on what to listen to next, we hope this one will help. Rob is joined by the excellent Louise Morris of Summit Fundraising to talk about some episodes she most often recommends to fundraisers she works with. They discuss helpful themes and stories from the show this year, including the power of kindness in leadership and fundraising; fundraising with gamers; how to make it easier to ‘ask’ for a major

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00:22:39

84. More ideas for successful fundraising in tough...

Fundraising Bright Spots ·

2021/12/15

As the environment we raise funds in will continue to bring plenty of challenges in 2022, how can we nevertheless find opportunities for growth? In this episode, which carries on from themes in Episode 83, Bright Spot fundraising trainers Rob and Ben share encouraging examples of fundraisers who have been especially bold and creative in spite of the difficulties they have faced…with fabulous RESULTS. And they share a recipe of four things you can do to emulate their approach, to help you find and

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00:30:16

83. How to find opportunities in tough times, with...

Fundraising Bright Spots ·

2021/12/12

Even major difficulties sometimes bring opportunities. This is the central theme of The Obstacle is the Way, by Ryan Holiday, a book Rob read in March 2020, and which he has found very helpful during the chaos since. As fundraisers continue to face yet more challenges brought on by the pandemic, Rob and Ben explore ideas to help you succeed in your fundraising, in spite of your challenges. They share examples of charities that have raised funds very successfully during the COVID crisis, precisely

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00:33:50

82. How to upgrade gift size and reactivate...

Fundraising Bright Spots ·

2021/12/04

An important element of successful individual giving programmes is growing income from those who currently support. To achieve this, being organised about asking people to give more, and re-start once they’ve stopped, is key. Rob recently worked with the very experienced individual giving expert, Jenny Crabtree, to create a new video learning bundle for the Bright Spot Members Club, on How to Improve Upgrade and Reactivation Results. Today’s episode is an excerpt from that session. Jenny explores a

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00:22:09

81. Inspire your supporters like Rose – Part 2, with...

Fundraising Bright Spots ·

2021/11/29

It’s one thing to help your supporters / donors understand important issues intellectually, but some fundraisers find creative ways to help their audience connect at a deeper level too. On his courses and Bright Spot Members Club, Rob describes various ways you can create inspiring WOW moments. Within these, one type of special moment is where you help them gain deeper insight. In this episode Rob explores ways charities can create experiential moments for their supporters and offers advice to help

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00:26:36

80. Inspire your supporters like Rose on Strictly,...

Fundraising Bright Spots ·

2021/11/23

In Programme 8 of the current series of Strictly Come Dancing, Rose Ayling-Ellis, the programme’s first deaf contestant, did something very powerful. Midway through the routine, the music fell silent… and Rose and Giovanni continued dancing as though along to the music. In this beautiful moment, Rose gave her audience an insight into what she experiences when she dances. In this episode Rob explores ways charities can create their own powerful ‘aha’ moments. When you meet donors and potential

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00:18:18

79. Leading from the back, with Rob Woods

Fundraising Bright Spots ·

2021/11/15

In his fascinating book The Captain Class, Sam Walker found that not one of the 16 most successful captains in the history of sport, was the teams’ star player, scoring the goals. In fact, all of them shared a less showy style of captaincy. They led from the back. This finding is in contrast to the enticing ‘Roy of the Rovers’ image of what great leaders are like. In this episode Rob explores why leading from the back is so effective and he shares examples of very successful fundraising leadership

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00:29:15

78. Leadership behaviours that lift fundraising...

Fundraising Bright Spots ·

2021/11/08

What behaviours and traits from the leader, help your team raise their game and perform at their very best? To answer this question, leadership expert Sam Walker sought out 16 leaders whose results were outstanding in the highly competitive field of professional sport and studied the traits they shared. He reveals his findings in the fascinating book The Captain Class. Inspired by what Walker found, in this episode Rob explores two traits found in the 16 most successful captains in the history of

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00:30:24

77. Gaming fundraising – more tips to grow income,...

Fundraising Bright Spots ·

2021/10/26

Long before the era of lockdowns, gaming was growing steadily more popular and across all demographics. Tantalisingly, its highly likely that some of the people who care about your cause also play games regularly. Many larger charities have created strategies for fundraising with gamers. If you’ve not thought about this option before, or you want to get some ideas, we hope you find this episode (and Episode 66) illuminating. I’m very pleased to share the second part of my interview with an

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00:31:59

76. Thanking – how to go the extra mile, with Laura...

Fundraising Bright Spots ·

2021/10/07

Under pressure, its all too easy to put most of your energy into the search for new supporters. But if you want to grow fundraising income, a great place to start is to take a careful look at how well you thank and look after people who have already donated. Interestingly, we’ve found that if you go above and beyond what most people would expect, it not only helps your donors feel great, it also often leads to increased fundraising income. One fundraiser who loves this philosophy is Laura Croudace

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00:39:01

75. How to test, prototype and implement new...

Fundraising Bright Spots ·

2021/09/22

This time we’re exploring ways to gather insight and test fundraising ideas. Whether it’s a new event, campaign or product, following a clear path helps you focus your creative efforts productively. There are plenty of tools you could use, but to explore one effective approach, I am joined by the ever-practical Craig Linton of the Supporter Experience Collective. Craig uses examples to explain a model and various helpful tactics he uses for taking fundraising ideas to market. To bring it to life, he

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00:27:53

74. Creating a culture that supports fundraising,...

Fundraising Bright Spots ·

2021/09/13

One of the factors most likely to affect fundraising results is the extent to which your colleagues understand and care about fundraising. So the fact that the Portsmouth Grammar School (PGS) now raise over 15 times more per year than they did 5 years ago is in part thanks to how hard the leadership and development team have worked to create a culture that cares about funding bursaries. You may have heard Episode 71 in which Mel Bushell, Development Director of PGS, shared tips from their hugely

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00:29:40

73. Offering the chance to give - major donor...

Fundraising Bright Spots ·

2021/09/02

Major donor income is now very important for many charities that need to make up for the COVID-induced shortfall in other areas. So to help, I’m excited to share this excerpt from my interview with the always-inspiring Louise Morris, Director at Summit Fundraising. Together we created a new learning bundle on major donor fundraising for members of my learning platform for fundraisers, the Bright Spot Members Club. It’s all about how to develop strong and rewarding relationships with major donors

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00:36:08

72. Facebook Lives to grow fundraising, with Laura...

Fundraising Bright Spots ·

2021/09/02

All charities have needed to adapt during the pandemic and one powerful technique for engaging and inspiring your audience continues to be the Facebook Live. For examples of how charities continue to transform their results in this way, I was excited to interview Laura Croudace. In addition to her job at Cirrico, Laura has mentored hundreds of fundraisers in the last decade, and has helped lots of charities successfully adapt their fundraising during the pandemic. In this episode she shares several

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00:29:18

71. Creating a record-breaking Giving Day, with Mel...

Fundraising Bright Spots ·

2021/08/10

In schools and higher education development we are starting to see more fundraising through Giving Days. There are clear benefits to creating a focal point for donations to a particular need, at one moment in time, and to do so digitally. To help fundraisers who are weighing up the idea of organising a Giving Day, I’m excited to share my recent interview with Mel Bushell, Director of Development at the Portsmouth Grammar School (PGS). In March 2021, PGS organised what was at the time the most

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00:38:34

70. Wonder Woman! Maximising a chance and multiplying...

Fundraising Bright Spots ·

2021/07/23

We strive to do our best with every fundraising opportunity, but inevitably some have greater potential than others. An invaluable skill is being able to spot these chances. And crucially, once you have identified one, what can you do to really make the most of it? Today’s episode explores these themes as we talk to Dan McNally and hear the story of a young, heroic supporter of his charity, Muscular Dystrophy UK. He relates how a six year old girl named Carmella set out to raise £5000 for the

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00:24:54

69. The Leveller - Grace Under Fire, part 2, with...

Fundraising Bright Spots ·

2021/07/13

Caroline is an experienced voice-coach who helps actors, leaders and fundraisers to grow their confidence and impact. She is the author of several best-selling books including Gravitas and Find Your Voice and has worked with Rob Woods to create two learning bundles for the Bright Spot Members Club, of which this episode is an excerpt. Relationships within charities and non-profits are sometimes difficult. In Episode 68 of this podcast Caroline shared a model from Virginia Satir that she has found to

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00:33:03

68. Grace under fire, with Caroline Goyder

Fundraising Bright Spots ·

2021/07/05

As in all complex organisations, relationships within charities are sometimes difficult. And negotiating with supporters can be far from easy. Clearly these challenges can affect our stress levels and our ability to work positively with others to raise funds and further your charities’ goals. In this episode I’m delighted to share an interview from within our Bright Spot Members Club, with the best-selling author, Caroline Goyder, who is a gravitas, confidence and voice coach. I was keen to get

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00:36:24

67. Winning a £1m strategic partnership for our small...

Fundraising Bright Spots ·

2021/06/21

Many charities see the advantages of creating strategic, long-term partnerships with companies, as an anti-dote to the many intense challenges of applying for those intensely competitive Charity of the Year partnerships. But how do you go about approaching companies where there is a good fit with your charity? And even after you get that first meeting, and they’re interested, how do you solve the challenges in bringing your two organisations on a journey that is genuinely win/win? These things are

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