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PODCAST

The Brand ED Podcast

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

business marketing

All Episodes

29:34

016: 7 Personal Brand Tips From My Personal Brand...

The Brand ED Podcast ·

2020/09/22

Who’s the person behind the ‘personal brand’ known as Robby Fowler? Great question! In today’s “About Me” episode, I’ll share a bit of my own journey, along with 7 tips I’ve learned along the way. By the time you’re done, you’ll hear some wisdom around these topics: How do you know what to build your personal brand or business around? Why being a specialist with years of experience isn’t necessary? How should you prioritize strategy for growing your personal brand or business? Why you may

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25:41

015: The Foundation of Great Marketing…that Nobody...

The Brand ED Podcast ·

2020/09/15

This topic is crucial for marketing your personal brand. But nobody wants to talk about it. Until this episode… BY THE TIME WE WRAP UP THIS EPISODE, YOU'LL KNOW THE ANSWERS TO THESE QUESTIONS: What is the foundation of all great marketing? Why doesn’t anybody talk about it? How can it make us or break us? It’s the final part of the 7-part Radical Empathy Brand Framework! How did you connect with this episode? Let me know… Send me an email (robby@robbyf.com) or DM me on Instagram @rfowler

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26:37

014: THE Most Powerful Marketing Skill You Need, pt 2

The Brand ED Podcast ·

2020/09/01

In part 1, we discovered THE most powerful marketing skill you can develop is Radical Empathy for your customer. In this episode, you’ll see how radical empathy gets used (and abused) in some real world marketing examples! Before you assume you know everything you need to know about empathy, check out this transformative episode. By the end of this episode, you'll be able to answers these 2 questions: How does developing and using the skill of empathy transform EVERYTHING about your

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20:08

013: THE Most Powerful Marketing Skill You Need, pt 1

The Brand ED Podcast ·

2020/08/26

The marketing skill covered in today’s episode is PROVEN. In fact, this skill is old as time Itself…actually, older! So there's LOTS of data. This skill is the antidote to pushy, salesy, manipulative marketing. This skill can move you beyond business transactions to a relational exchange. By the end of this episode, you'll be able to answers these 2 questions: What is the MOST powerful skill to learn as a personal brand when it comes to marketing (and messaging, building your brand)? And

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23:34

012: The Power of Branding, pt 2

The Brand ED Podcast ·

2020/08/18

We continue looking at the power of your brand for building your business, including your bottom line! By the end of this episode, you'll be able to answers these 2 questions: How valuable is your brand for your bottom line? What are the 6 parts of every successful brand? It’s part 2 of our initial look at branding, and branding is part 5 of the 7-part Radical Empathy Brand Framework! ---> RESOURCES FROM THIS EPISODE Top 20 Website Resources for 2020 » These are the top 20 Website

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23:35

011: The Power of Branding, pt 1

The Brand ED Podcast ·

2020/08/11

What power lies in your brand? Learn how to hit the bullseye in this episode on understanding your brand… By the end of today’s episode, you'll have answers to these 3 questions: How to easily define what branding is? Why the common excuses for ignoring branding don’t have to hold you back anymore? How branding and marketing are different and why you need to know the difference? Branding…It’s part 5 of the 7-part Radical Empathy Brand Framework! ---> RESOURCES FROM THIS EPISODE Top 20

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30:02

010: Save Me from All the Marketing Gurus (A Reprieve...

The Brand ED Podcast ·

2020/08/04

Ever feel like you need a guru to save you from the myriad of marketing and branding gurus? Like a guru who could tell you which gurus to listen to, which ones to ignore, and when to listen them. By the end of today’s episode, you'll have answers to these 3 questions: Why short-term marking solutions can sabotage your results? How to avoid getting huge biceps and scrawny legs in your branding and marketing? Why there is a better way than running yourself ragged on the guru hamster wheel?

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18:08

009: Defining Your Core Brand Message, part 2

The Brand ED Podcast ·

2020/07/28

As we explored in part 1 of your Core Brand Message… Most brands and businesses struggle to define their core message. Why? Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through? In part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions: What are the ingredients of your core message? Why does having a core message benefit you? It’s part 4 of the Radical Empathy Brand Framework©…or

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22:52

008: Defining Your Core Brand Message, part 1

The Brand ED Podcast ·

2020/07/21

Since brands and businesses are run by people… And most people like to avoid challenges… Most brands and businesses struggle to define their core message. Why? Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through? Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message. By the end of part 1, you'll have answers to these 3 questions: What is ‘your Core Message’? What does that even mean

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32:11

007: PART 3 of The Radical Empathy Brand Framework...

The Brand ED Podcast ·

2020/07/14

Who doesn’t like a good fight? In today’s episode, you’ll get a mini-showdown between marketing and branding. It's an area that’s confusing for so many personal brands and businesses. And where there’s confusion, there’s little chance you can grow your business and excel. By the end of this episode, you'll have answers to these 3 questions: What is marketing, its strengths and weaknesses for your personal brand? What are the two basic types of marketing you need to know? What's the

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26:23

006: PART 2 of The Radical Empathy Brand Framework

The Brand ED Podcast ·

2020/07/07

Question: Can being an expert at what you do make you a WORSE marketer? Sounds crazy, right? Of course—we all think—the more expertise you have, the more value you have to offer. Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “The BIG Nose/Knows Problem.” By the end of this episode, you'll have answers to these 3 questions: Where do good leaders, business owners, and engaged Personal Brands START their marketing?…it’s NOT where you think! What

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18:02

005: Warning: Your Marketing Will Flop Unless You...

The Brand ED Podcast ·

2020/06/30

Ever received a less-than-ideal response to your marketing? It can be such a letdown. You get amped to launch something you’ve been working on. You’re ready to shout it from the mountain tops…and nobody’s interested. How can you go from marketing and getting crickets in return to marketing that sticks? A LOT of it has to do with WHERE you start your marketing. So let’s talk about that. In this episode, I cover part 1 of my simple, 7-part framework called The Radical Empathy Brand

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34:41

004: Topless Marketing (It’s NOT What you think!)

The Brand ED Podcast ·

2020/06/23

YES—this podcast is still G-rated 😉 ! If you’ve ever tried to mow a yard infested with moles, you know the pain of stepping into holes and soft spots. It’s maddening. Many of us have holes or blind spots in our marketing, branding and positioning. And these holes make it a real challenge to market, brand, and position your personal brand and business. In this episode, you'll discover: Where the holes are in your marketing, branding, and positioning How to connect them together and why it

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34:11

003: Special–Black Lives Matter, part 2

The Brand ED Podcast ·

2020/06/16

In part 2 of this special, I continue the conversation on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family. We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle. In part 2, we continue our "family discussion" and explore: Why there are no shortcut solutions, but there are actions we can take? How our own lives as "Team Oreo" have been enriched because of our relationship? How Jahbari & Darius advise us to move forward

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32:43

002: Special–Black Lives Matter, part 1

The Brand ED Podcast ·

2020/06/09

In this episode, I’m pushing pause on the series I began in the previous show. This is a special, two-part series on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family. We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle. In part 1, listen into what is essentially a "family discussion" as I ask how they’re doing and feeling in light of George Floyd and beyond. I encourage us all to listen, especially my fellow white friends

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28:33

001: Baby, Why WHy WHY

The Brand ED Podcast ·

2020/06/02

Most personal brands feel overwhelmed by the demands of running a business, while trying to market it, brand it, and grow it. Whether you’re growing a consulting business, you’re an author or speaker, or a business owner, listen to this episode for answers to 3 questions… Why building a personal brand and business can feel so overwhelming Why your website is so important…but hard (including a personal story from my own business) Why you’re not alone if you ever feel like you’re falling

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9:26

Welcome to The Brand ED Podcast

The Brand ED Podcast ·

2020/03/13

Many personal brands and SMBs struggle to connect their branding and marketing to their business strategy. You get bombarded with marketing voices, choices, and channels. Before long, you feel like you’re drowning in branding and marketing advice but making little progress. Stop feeling overwhelmed. Join Robby Fowler and tap into 20 years of experience running a personal brand and working with brands and businesses of all sizes. Cut through the chaos and confusion leading to burnt-out

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