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PODCAST

Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

38:46

Lipstick & Laughs: IPSY's Journey Through the World...

Adspeak ·

2024/03/12

Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts. Hosted on Acast. See acast.com/privacy for more information.

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30:56

Tuning Into Consumer Needs, Not Marketer Needs

Adspeak ·

2024/03/11

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans never

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25:24

Balancing Brand and Demand: What Is An ‘Outcome’ In...

Adspeak ·

2024/03/07

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.  On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.  The agency leaders pointed out a few

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47:29

It Girl with ESSENCE’S Girls United | Young Influentials

Adspeak ·

2024/03/05

It can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come. Hosted on Acast. See acast.com/privacy for more information.

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18:47

For Upwork, ‘Show And Tell’ Is A Critical Component...

Adspeak ·

2024/03/04

As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how?On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the freelancing platform is approaching generative

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37:43

Life’s a Runway with Fenton and Randy

Adspeak ·

2024/02/27

Many people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In this episode, Bailey and Barbato discuss how the franchise came to

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29:10

The Next Innovation From VML's Walt Geer? A Different...

Adspeak ·

2024/02/26

As VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic

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44:55

Stronger (What Doesn’t Kill You) with Sherry Saeedi

Adspeak ·

2024/02/20

Music is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in.In this episode, Saeedi explains how the company's unique VC Model alternative

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17:49

Inside the Ad Council's $65 million initiative...

Adspeak ·

2024/02/20

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible.Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health.Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this

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45:48

CeraVe's Michael Cera Super Bowl Stunt Was a...

Adspeak ·

2024/02/15

Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name.This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58.Then on game night, when the L'Oreal-owned brand

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35:59

Love On Top with ARCHER | Young Influentials

Adspeak ·

2024/02/13

Nowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app

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1:23:04

From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII

Adspeak ·

2024/02/12

On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment.First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance got everyone

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46:52

Yeah That’s Probably a Super Bowl Crossover | Young...

Adspeak ·

2024/02/10

It's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or

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26:43

Under Pressure: How Adidas and Neuroscientists Joined...

Adspeak ·

2024/02/09

It’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world.But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport.On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest campaign, “You

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35:29

Up, Up & Away with Elevator Boys | Young Influentials

Adspeak ·

2024/02/06

In recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond.Listen to past episodes of Young

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15:23

Outlook 2024: The Hispanic and Latinx Audience Loves...

Adspeak ·

2024/02/05

The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest Americanfútbolfootball game of the year—Super Bowl LVIII.Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots.On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona sits down with

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10:21

Outlook 2024: The Economist Is Painting The Town...

Adspeak ·

2024/02/01

The Economist is making moves, specifically into the US market.The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.”On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media reporter

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50:57

Lines, Vines and Trying Times of Platforms in 2024 |...

Adspeak ·

2024/01/30

Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on

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18:51

Why Nerds is Betting Big on the Super Bowl

Adspeak ·

2024/01/29

Nerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath.Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth.To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young audiences and

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15:12

Outlook 2024: The Future of Work is Flex in 2024 and...

Adspeak ·

2024/01/25

Popular opinion: people love a flexible work setting.Paving the way in this area is We Are Rosie, a fully flexible marketing solution providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet any need. The five-year-old company was started by former advertising exec Stephanie Nadi Olson and has amassed a community of more than 30,000 marketers across the globe with its mission of purpose and inclusivity at the forefront.On this

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533 results

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