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PODCAST

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.Each week, we deliver practical, hands-on strategies designed to help you:Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system

business marketing

All Episodes

27:23

How to use engagement to harness the power of social...

Digital Dominance: Proven Marketing Strategies to... ·

2024/09/04

SummaryIn this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses to have a strong online presence and the role of branding in social media marketing. The episode concludes with Aviva offering discounts on review m...

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24:48

Reaching More Prospects through Influencer...

Digital Dominance: Proven Marketing Strategies to... ·

2024/08/28

SummaryIn this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with micro-influencers who have high engagement rates. She advises businesses to track and analyze the success of influencer campaigns and scale based on t...

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28:24

Building a Video Marketing Strategy that Works......

Digital Dominance: Proven Marketing Strategies to... ·

2024/08/21

SummaryIn this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content, testimonial videos, and topical videos. The conversation emphasizes the importance of being authentic and interesting in video marketing, as well a...

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25:00

Finding Product Market Fit as a Service Business......

Digital Dominance: Proven Marketing Strategies to... ·

2024/08/14

SummaryIn this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and the importance of feedback and vulnerability in the process. They also explore the differences in product market fit for B2B and B2C companies, and t...

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25:23

Jen Hartmann - How to Land New Clients Through Media...

Digital Dominance: Proven Marketing Strategies to... ·

2024/08/07

In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small businesses to invest in PR and how to decide where to focus PR efforts. The episode concludes with examples of successful PR strategies and the key takeawa...

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26:32

Don Wexler - How to Create Effective Videos without...

Digital Dominance: Proven Marketing Strategies to... ·

2024/07/31

Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shifted to mobile devices for content. Jeffro and Don discuss the growing importance of video content for businesses. Don shares his journey...

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25:39

Chad Lauer - How to Fix the Problems Between Owners...

Digital Dominance: Proven Marketing Strategies to... ·

2024/07/24

Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactions.Jeffro sits down with Chad Lauer, the founder and president of Lauer Media Company, to discuss the nuances of B2B sales as a service. Chad bring...

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28:54

Jordan Aspen - How to Plan an Effective Virtual Event...

Digital Dominance: Proven Marketing Strategies to... ·

2024/07/17

Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more.Jordan Aspen shares her expertise as a virtual and hybrid event coordinator. She discusses the various types of virtual events, the planning timeline, sponsorships, and the importance ...

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21:33

Thomas Helfrich – How to Create a Sales Pipeline on...

Digital Dominance: Proven Marketing Strategies to... ·

2024/07/10

Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs and small businesses through the competitive labyrinth of the industry.Jeffro sits down with Thomas Helfrich, the founder of InstantlyRelevant.com,...

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30:03

David Newman – How to Make Sure you Only Ever Talk to...

Digital Dominance: Proven Marketing Strategies to... ·

2024/07/03

David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro is joined by marketing and sales expert David Newman to discuss the art of the first sales call and how to ensure it sets the stage for future ...

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21:09

Craig Graham - Leveraging Google Ads for Local...

Digital Dominance: Proven Marketing Strategies to... ·

2024/06/26

Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig'...

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23:34

Craig Graham – Leveraging Google Ads for Local...

Digital Dominance: Proven Marketing Strategies to... ·

2024/06/19

Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig'...

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23:24

Ben Albert – How to Start Marketing Your Business...

Digital Dominance: Proven Marketing Strategies to... ·

2024/06/12

Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the lives and businesses of others. Jeffro is joined by guest Ben Albert, a successful entrepreneur and host of the Real Business Connections podcast...

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25:19

Charles Cormier - How to Make Cold Email Affordable...

Digital Dominance: Proven Marketing Strategies to... ·

2024/06/05

Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur, always building and growing and looking forward to the next challenge.Charles shares his journey and insights into the world of ...

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24:03

Janelle Amos - Lessons in Demand Generation for...

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/29

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessme...

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28:15

Harvey Hirsch - Case Study: How to Get 50-80%...

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/22

Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways...

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28:10

Cal Fussman - Ask Better Questions, Get Better Answers

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/20

Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insights.In this episode, Cal shares his journey from writing letters as a curious child to interviewing some of the world's most influential figures. ...

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21:06

Shana Brewer - Inside the Customer's Mind: Unveiling...

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/15

Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis on connecting with fellow animal lovers and previous rescuers. Jeffro and guest Shana Brewer discuss the importance of customer-centric marke...

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22:23

Jeff Craven - How to Create Lead Magnets that Fill...

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/08

Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen.Jeff and Jeffro talk about the complexity of crafting compelling lead magnets and collateral that resonate with prospects and add value to the buyer's journey.They explore the significance of und...

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25:42

Jeff Mendelson - Everything you need to know to use...

Digital Dominance: Proven Marketing Strategies to... ·

2024/05/01

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140 results

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