PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

TWiLBM #174: Bringing big data down to the moment

This Week in Location Based Marketing (Video) |... ·

2014/03/24

Welcome to episode #174. On the show: Top stories featuring Disney World, the Weather Channel's Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash. Our Mobile Minute with Chuck Martin reinforces the impact that location has on retail. Our resource of the week is FireChat. Full show notes can be found here:http://untether.tv/2014/twilbm-174-bringing-big-data-down-to-the-moment/

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TWiLBM #173: Let there be water - from the air

This Week in Location Based Marketing (Video) |... ·

2014/03/17

Welcome to episode #173. On the show: Top stories featuring Banjo, Mahana, Locoslab, Yelp & Yahoo!, Emotient, UTEC, Apple, HP & Aurasma, Wearable Experiments and One Llama. The Mobile Minute with Chuck Martin recaps some highlights from SXSW and our resource of the week demystifies the second screen in North America. Asif gives us a rundown of his Retail Loco and SXSW experiences. Full show notes can be found here:http://untether.tv/2014/twilbm-173-let-there-be-water-from-the-air/

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TWiLBM #172: Haptics, CarPlay and the end of home...

This Week in Location Based Marketing (Video) |... ·

2014/03/10

Welcome to episode #172. On the show: Top stories featuring OfficeDepot, Revealr, Lechal, Six to Start, Thirdshelf, ShipEarly, Apple's CarPlay, PizzaHut and Chaotic Moon, and Volvo's delivery system. Our Mobile Minute with Chuck Martin examines the in-store difference between the mobile web and mobile apps. Our resource of the week is a new book by Peggy Anne Salz and InMobi called Apponomics. Full show notes can be found

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TWiLBM #171: The commute doesn't compute

This Week in Location Based Marketing (Video) |... ·

2014/03/03

Welcome to episode #171. On the show: Top stories featuring Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee, IMGuest.com, Mastercard and Syniverse and Stylinity. Our resource of the week features an interview with Thinknear founder Eli Portnoy on the state of location data. The Mobile Minute with Chuck Martin defines the mobile consumer. Full show notes can be found here:http://untether.tv/2014/twilbm-171-the-commute-doesnt-compute/

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TWiLBM #170: First screen, second screen and seeing...

This Week in Location Based Marketing (Video) |... ·

2014/02/24

Welcome to episode #170. On the show: Top stories of the week include highlights from Broadcom, Philips, Future of Privacy, rock band Archie Pelago, Baidu, Weve, Facebook and WhatsApp, Innovid and Cisco, eHarmony and Foursquare and Ruckus. Our resource of the week is from Urban Airship and questions if you are ahead or behind in mobile. Chuck Martin tries to figure out what consumers do with their phones while in the store on our Mobile Minute. Asif and Rob take a deeper look at the

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TWiLBM #169: The mile-high (social) club

This Week in Location Based Marketing (Video) |... ·

2014/02/17

Welcome to episode #169. On the show: Top stories of the week include Sears offering curbside pickup; Amazon launching Flow; Virgin America's new in-air social network; Augmented reality on the bus; Royal Caribbean solves windowless cabins; Museum of Contemporary Art in Chicago's interactive billboard; Localytics brings in $17M in funding; Yahoo! partners with Yelp. The Mobile Minute with Chuck Martin examines the impact of passive data collection. Our app of the week is TouchRoom. Our Resource

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TWiLBM #168: MicroBingSquare

This Week in Location Based Marketing (Video) |... ·

2014/02/10

Welcome to episode #168. On the show: The top 8 most relevant stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, Nokia and GloveLove, PlaceIQ and Rentrak TV, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger. Our resource confirms that location is the new currency of marketing

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TWiLBM CLXVII (#167): SMS'ing the homeless

This Week in Location Based Marketing (Video) |... ·

2014/02/03

Welcome to episode #167. On the show: Toshiba's smartphone-linked signage; The Hello Lamp Post project gives voice to the inanimate; AT&T partners with Sabre; Google patents the transportation-aware ad; AdTile's new reward-based motion ads; Quest brings in $500K to take on Jelly; HandUp helps the homeless in SFO. Our Mobile Minute with Chuck Martin ponders the need of store hours in the age of mobile; Our app of the week is Mynd Calendar; Our special guest is newly-acquired Donna founder Kevin

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TWiLBM #166: Glass on the floor

This Week in Location Based Marketing (Video) |... ·

2014/01/27

Welcome to episode #166. On the show: Your food will text you its expiry date; The Wireless Registry launches; Source Metrics attributes online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper; The Sacramento Kings put Google Glass on the floor. Our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid. Our app of the week is SportChaser. Our resource of the week pokes some fun at location based

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TWiLBM #165: NEST takes the cash, WillCall pays your...

This Week in Location Based Marketing (Video) |... ·

2014/01/20

Welcome to episode #165. On the show: Nest takes the cash; Park at my garage is the AirBnB of parking; Gilbarco Veeder-Root acquires Outcast Media to build the pump of the future; Juice Mobile acquired Gauge Mobile; WillCall adds your bar tab at the club. Our mobile minute with Chuck Martin highlights the NFC-TV from NRF; Our app of the week is My Permissions; The resource looks at what consumers REALLY think; Our special guest is Paul Madsen of Ping Identity on the Internet of Things. For full

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TWiLBM #164: Of condoms, coat checks and Jelly's Biz...

This Week in Location Based Marketing (Video) |... ·

2014/01/13

Welcome to episode #164. On the show: Location-based condom finder from Skore of India; EClips changes the coat check; YP.com buys Sense Networks; Digby launces LocalPoint 2.0; Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly on the world; Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium; Our app of the week is Packnada for the travel crowd; Our resource of the week answers the question of what is your price to give up

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TWiLBM #163: Vodka-powered smoke signals

This Week in Location Based Marketing (Video) |... ·

2014/01/06

Welcome to episode #163. On the show: Canadian University sends vodka-powered text messages; Strongbow embeds RFID chips in bottle caps; Cafe owners getting sued for background music in Australia; Moto X gives print a dose of interactivity; The Merit Shop makes you sing and dance for product; Tata taps your smartphone for usage based insurance. Our Mobile Minute with Chuck Martin looks ahead to CES; our app of the week is Openbay; Our resource of the week deciphers why customer service is more

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TWiLBM #162: Ten thousand predictions for 2014

This Week in Location Based Marketing (Video) |... ·

2013/12/30

Welcome to episode #162. On the show: We take a look back at our 2013 predictions and forecast what is to come in 2014 including the companies we feel will flare and falter. Full show notes can be found here:http://untether.tv/2013/this-week-in-location-based-marketing-162-ten-thousand-predictions-for-2014/

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TWiLBM #161: Let there be POWER!

This Week in Location Based Marketing (Video) |... ·

2013/12/26

Welcome to episode #161. On the show: KLM launches LocalEyes; Borderlands 2 adds in-game QR codes; Capital One partners with Push Point Mobile; Highlight launches 2.0; Mother's Sense does good marketing; Apple files patent for restaurant ordering and reservations; C1 Cafe delivers food through pneumatic tubes. Our resource of the week looks at Twitter's impact on Radio. The Mobile Minute with Chuck Martin focuses on Applebee's move to at-table tablets. The app of the week is Google Location History

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TWiLBM #160: Live from MoDevEast

This Week in Location Based Marketing (Video) |... ·

2013/12/16

Welcome to episode #160. On the show: We are LIVE from MoDevEast in Washington DC. University of California Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Westjet surprises and delights the world; Mojiva partners with Retailigence; Tetley tests holographic help; Argo Tea uses Twitter for barista tips; Pitney Bowes partners with Twitter. Our Mobile Minute with Chuck Martin looks at what we do with our phones while in the store. The Resource of the week features

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TWiLBM #159: OrderBird, Topsy and flying delivery drones

This Week in Location Based Marketing (Video) |... ·

2013/12/09

Welcome to episode #159. On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Amazon's Air Drone delivery service; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register; Mazda partners with PlaceIQ. Our mobile minute with Chuck Martin highlights Black Friday and Cyber Monday mobile stats. Our featured app is Eye Got You Covered. Our special guest is Marc Castrechini, VP Software Development of

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TWiLBM #158: Location-based toxic sludge

This Week in Location Based Marketing (Video) |... ·

2013/12/02

Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses

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TWiLBM #157: Of beacons, previsits and (location...

This Week in Location Based Marketing (Video) |... ·

2013/11/25

Welcome to episode #157. On the show: Placecodes helps you find your Friendly's ice cream; Macy's deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are

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TWiLBM #156: A kilowatt of caffeine please

This Week in Location Based Marketing (Video) |... ·

2013/11/18

Welcome to episode #156. On the show: Our 3rd anniversary jamboree; Find a bar that is "your team" friendly with SportsBee; Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Our Mobile Minute with Chuck Martin shows that consumers still like stores. Our app of the

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TWiLBM #155: Pinpointing, knocking and reducing the...

This Week in Location Based Marketing (Video) |... ·

2013/11/11

Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L'Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands

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210 results

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

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