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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

26:40

Winning at Social Selling Training & Enablement

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/03/07

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Social selling training is a key part of any modern, successful sales force. The team at SAP recognizes this fact and has put together a world-class social selling training program for their sales teams across the globe. The theme of this episode, number four in our series, “Savvy Social Selling, the SAP Way” is Social Selling Training & Enablement. Bernie speaks with SAP team members, Marco Cai - Global Head of Social

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34:55

Alignment of Sales and Marketing for Social Selling...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/02/28

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing company-wide, Bernie is joined on this episode by Dr. Marcell Vollmer, Chief Digital Officer of SAP Ariba - Niels Hoogkamer, Sr., Field Marketing Manager at Concur, an SAP Company - Matthew Iacoviello, Head of Sales

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22:36

Social Selling Best Practices

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/02/21

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Even the most seasoned technology sales professionals need to develop social selling best practices - but they can take years to develop. That's what makes conversations like this one so powerful. In this episode, Bernie Borges explores the best practices of some of SAP’s most seasoned and successful sales professionals. You'll hear social selling tips from Account Executive Alex Hunter, Gaston Edreira, Business Development

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30:54

Social Selling Impact! Why Managers Should Encourage...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/02/14

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The sales world is changing, and social selling is becoming a powerful tool in today's sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.” This series of interviews will bring you the insights from some of SAPs most successful leaders and brightest minds. In this episode,

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34:19

How Personal Branding Complements the Employer Brand...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/02/07

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company is doing. It’s got to engage with real people over issues they truly care about. In other words, it needs to have a relational element to it. That’s exactly what Merck is doing with their highly effective approach. On this episode, Bernie talks with John Graham, Social &

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29:42

Mobilizing Employees at Frontier Communications as...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/01/31

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every business, large or small could use brand advocates - those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a working team can be incredible. On this episode of Social Business Engine Bernie chats with

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38:01

Harnessing Propensity to Buy Data to Create Sales...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/01/24

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The typical MQL (marketing qualified lead) approach to measuring KPIs is fading out. What’s the new approach that’s replacing it? An account-based approach that considered the data that shows people’s propensity to buy. On this episode, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized

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36:31

Marketing & Sales Alignment Has Arrived with Barb...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/01/17

If you don’t know Barbara Giacomo, she is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular keynote speaker, sales and social media strategist and she is also the host of the popular Razor's Edge podcast, which you’ll hear more about it in this episode. Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter, one of the Top Sales World’s Top 50 Sales

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35:41

The Journey to Social Media Innovation and Influence...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/01/10

The Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an increasingly crowded social media space - with none other than Mike Stelzner. If you don’t know Mike Stelzner, he’s a big name in the social media industry. Mike is the founder and CEO of Social Media Examiner which is the world’s largest social media marketing resource. The website publishes rich, how-to

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38:05

Winning and Keeping Customers for Long-Term...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/01/03

Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a business challenge that all businesses face – winning and keeping customers for long-term sustainable value. We all want to win and retain customers. On this episode, Steve explains how the

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32:27

Why Procurement is a Front Runner to Digital...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/12/20

Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for episode 190. I met Marcell when he contributed to a five-episode podcast series publishing here soon that features social selling practices at SAP. On this episode, Marcell delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business. My conversation with Dr. Marcell Vollmer will open your eyes, as it did mine, in understanding why the

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36:18

How Chatbots Can Make Life Easier for Marketing &...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/12/13

Abhishek Shanbhag is Practice Head - Solutions and the Co-Founder of Acuvate, a leader in building and deploying business productivity solutions that leverage AI, data, and analytics to allow employees to work more productively. Abhishek has consulted with clients globally to provide solutions on technologies such as SharePoint, Office 365, and Azure. He has worked with clients across multiple industry domains. His current focus is artificial intelligence, chatbots, and machine learning, and their

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35:29

How Conversational AI Provides Marketing and Sales a...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/12/06

Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale. Listen to episode 188 to hear more about how

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31:03

Deploying and Integrating a Modern CRM System

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/11/29

Brian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. Their biggest competitors are GE and Siemens. The two main elements of ABB are electricity and process automation, where Brian's role resides. He leads his teams to optimize business while delivering a premium experience for ABB’s customers and partners. In this podcast episode, we discuss what it takes to deploy a modern CRM (Customer Relationship Management) system. The insights Brian

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31:50

B2B Brand Marketing as a Driver of Growth

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/11/21

Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. On this episode, you’ll discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it. View the show

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37:44

A Top-Down Approach to Employee Engagement on Social...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/11/15

Karin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with Verizon for nine years. In this podcast episode, Karin explains how she's applying everything she learned at Verizon, into her role at Direct Energy Business where she's currently rolling out an employee engagement program. Direct Energy Business is part of the parent company Centrica Business Solutions, a large power company with four million customers in the United States

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38:58

The Modern Buyer Needs a Modern Seller

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/11/08

Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on episode 184. Glenn and I have a conversation about a topic we are both passionate about, and that’s how the modern buyer needs a modern seller. Without a modern seller, there’s a disconnect, and, that’s a bad experience for the modern buyer. As you can guess, it’s also a bad situation for the seller too–there won’t be a lot of selling success if he or she isn’t engaging with the modern buyer the way he or she wants to engage

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33:03

A Strategy for Global Sales and Marketing Team Alignment

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/11/01

Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he is responsible for marketing and sales for their Corzan product line. On this episode, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He also discusses how he is achieving alignment between sales and marketing with the results to prove it. Lubrizol is a large chemical company that started in 1928. Corzan is their

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28:01

Turn Disruption and Change into Opportunity and...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/10/25

The featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization. On this episode, Daniel explains why he wrote his newest book, who it's for, and why brands need to be anticipatory rather than reacting once there's already a problem. View the

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33:04

Marketing Cyber Security Software through Account...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/10/18

Mike Volpe is the Chief Marketing Officer at Cybereason. I’ve had the privilege of knowing Mike for about ten years, and I consider him to be one of the brightest marketing minds. He combines inbound content, SEO, video, podcast and traditional marketing with account based marketing strategies to support the sales efforts at his current company, Cybereason. Mike is a very hands-on marketing executive. As a member of the founding team and CMO at HubSpot, he drove their growth from zero to 1,000

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311 results

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