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PODCAST

Be A Marketer with Dave Charest

Constant Contact

As a small business owner, you need to be a lot of things to make your business go—but you don"t have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing"s not your thing! You"ll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real

business marketing

All Episodes

48:21

#26 - Serving a Greater Purpose in Marketing with Kim...

Be A Marketer with Dave Charest ·

2023/08/10

Have you ever felt like your work doesn’t matter? You’re not appreciated? Someone else can do what you do?Kim Jones Sneed, owner of Stuff in the Bluff, an award-winning website focused on local news and entertainment in Pine Bluff, Ark., admits to feeling this way often. There have been many times she wanted to throw in the towel.But what’s kept her going for over 20 years is feeling like she’s serving a purpose greater than just making money.“It’s people who help you succeed,” Kim says

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55:55

#25 – The Secret Sauce for a Winning Customer...

Be A Marketer with Dave Charest ·

2023/08/03

Starting a pizzeria at age 22 might seem ill-advised — and even though Mike Bausch did it, he frankly wouldn’t advise anyone else to do the same. But the now-owner of Andolini’s Pizza bases his customer experience on one big concept: “If you’re not impressive, by default, you’re unimpressive.” Process standardization and careful staff training provide a killer customer experience, a core part of Andolini’s brand. With marketing, Mike wants you to appeal to the individual. “The number one

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48:56

#24 - Get Personal and Build Trust With Marianne...

Be A Marketer with Dave Charest ·

2023/07/27

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis. Marianne Mernick-Sullivan, President of Consignments Ltd., had difficulty getting personal in her weekly newsletter. She stuck to interior design and what was on sale in her store. But once she opened up about being a type 1 diabetic, she built a new connection with her customers.“I wrote about my reasons for gratitude, and it was totally off-topic,” she says. “I had people

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28:34

#23 - Welcome to the AI Revolution with Russ Morton

Be A Marketer with Dave Charest ·

2023/07/20

Generative AI is all the rage right now. Tools like ChatGPT and Bard have become content creators’ best friends. But companies like Constant Contact have used AI for many years for tasks like A/B testing email subject lines, send-time optimization, and email subject line suggestions.Russ Morton, Chief Product Officer at Constant Contact, says generative AI is just a part of what we’re doing in the space. “We have trained our AI such that if you give us a couple of sentences of what you’re

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24:43

#22 - The Circle of Joy in Business With Paul Baik

Be A Marketer with Dave Charest ·

2023/07/13

Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”“We wanted to focus not on making money, but making people beautiful … We look at everything holistically now,” Paul says. And that means looking at the bigger picture by exploring what parts of the job

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47:51

#21 - Transforming Marketing from Obnoxious to...

Be A Marketer with Dave Charest ·

2023/07/06

Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.According to Nicole Stevenson, CEO and Creative Director of Dear Handmade Life, it’s not about you. It’s about your message.“I can’t serve my community if nobody knows about me,” she says.Dear Handmade Life curates events, education, and community for creatives and small

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47:22

#20 - Using Abundant Thinking to Solve Problems With...

Be A Marketer with Dave Charest ·

2023/05/25

If it costs a little and means a lot, just do it! This is Ed-ism number one. It’s also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.Ed bought 25Score, a local loyalty discount program, in 2009. Even with big-name competitors and a pandemic that forced most of his vendors to close temporarily, Ed’s business lives on. Lending a helping hand, even if it didn’t make a profit, allowed Ed to forge strong relationships throughout his

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46:18

#19 - The Joy of Being Your Own Boss With Lisa Hammer...

Be A Marketer with Dave Charest ·

2023/05/18

Lisa Hammer is a business leader with a mindset for marketing, communications, and finance. Dave Newman is a mechanical engineer with a passion for teaching. Together, they run Leadership Techniques LLC, where their complementary skill sets drive their success.Lisa and Dave met while working for different companies and found common ground discussing the challenges they faced as managers. They decided to bring a group together to discuss handling personnel issues. Afterward, one participant

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44:08

#18 - Building a Real Estate Business Through Email...

Be A Marketer with Dave Charest ·

2023/05/11

Get ready to learn from a real estate expert who's experienced the ups and downs of the industry. Ricky Carruth closes about 100 deals a year without prospecting and credits his success to his weekly email newsletter. Since 2007, he has sent more than 830 emails — or one newsletter per week for 16 years.In addition to building his real estate business, the newsletters give him more time to focus on his other passion: coaching agents through Zero to Diamond, his free real estate coaching

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48:07

#17 - Go Big and Disrupt an Industry with Sonja Rasula

Be A Marketer with Dave Charest ·

2023/05/04

Imagine emptying your 401K to the tune of $50,000 to book a venue for your first event as a business owner with no previous entrepreneurship experience. Go big or go home, right? That’s the confidence level Sonja Rasula had in 2008 when she started Unique Markets. As a former journalist, she had the research skills and natural interest in telling stories that helped her prepare for owning a business.For the last 15 years, Sonja has created large-scale pop-up markets across the country. She

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37:49

#16 - Email Marketing Made Easy with Ken Countess

Be A Marketer with Dave Charest ·

2023/04/27

Email marketing is the backbone of any digital strategy — a tried and true way to reach customers. And the best part is, you don’t have to get overly advanced to see results.Email marketing coach Ken Countess says what works best for his clients is keeping it simple.“People don’t scroll. Don’t sweat this idea that you don’t have enough content to go on,” he says. “Keep your brand up front. Make sure you're top of mind. Give them enough that they look forward to the next email they get from

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26:11

#15 - The Power of Helping Your People Grow with...

Be A Marketer with Dave Charest ·

2023/04/20

Episode DescriptionIf you’re at a point where you have staff representing you and your business, it’s essential to train them to provide excellent customer experiences.Barbara Gassaway, president and founder of The Research Group, has created that culture of growth for her employees, and she views that as her most significant professional accomplishment.“I think that’s amazing — when you can touch the lives of others,” she says. “Makes me want to cry.”Barbara led her market research group

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30:07

#14 - Getting to Clear, Concise Messaging with Joan Noe

Be A Marketer with Dave Charest ·

2023/04/13

A business is only as successful as the message it puts out to its customers. That’s a fact that Joan Noe knows well. As the Director of Partner Engagement for Senior Options, Joan knows the value of clear and concise communication.“We're all moving too fast. We're all chasing something. Everybody's got a lot of distractions around them from their phones and other devices at all times,” she says. “So you’ve got to get their attention. You've got to make sure your message is as clear as it

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44:19

#13 - Building Your Audience Through Trustworthy...

Be A Marketer with Dave Charest ·

2023/04/06

As a business owner, is giving stuff away for free effective? Michelle Cummings, the founder of Training Wheels, has seen it work. In Michelle’s case, free content builds trust with her audience.“They'll shop around a little bit, of course,” she says. “But the more they build loyalty with you as either the face of your company or the brand behind it or just the mission and what you do and how you do it, that actually will get people to … want to purchase from you directly.”She has seen it

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34:04

#12 - A Look Inside SMS Marketing with Hannah & Zack

Be A Marketer with Dave Charest ·

2023/03/30

What if you could communicate directly with customers on a device they have on them at all times — and they’d prefer it? Look no further than SMS.SMS, or text messaging, fits naturally into how your customers communicate. And now, there are tools at your disposal to bring texting into your marketing strategy right in your Constant Contact account.Constant Contact product marketing manager Hannah Khouri and product manager Zachary Robertson say the key to success is to be timely and creative

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38:42

#11 - Building Trust with Your Audience with Tom...

Be A Marketer with Dave Charest ·

2023/03/23

Growing your customer base is critical to sustaining any business. But when it comes to marketing, you can’t forget about your most important audience — your current customers. People that already know you can be your biggest advocates. “The best audience I have are the people I know — who already know what I’m doing, already are in communication with me, and have already joined my mailing list,” says Tom Agostino, live concert promoter and producer as well as the owner of The Folk

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38:56

#10 - Adopting a Customer-First Approach with Gab...

Be A Marketer with Dave Charest ·

2023/03/16

When marketing your business, it’s so tempting to want to talk only about your business. These are our services. This is what we can do to help. Here’s why we’re great. But Gab Leonetti, marketing director at Wolf Commercial Real Estate (WCRE), reminds us that it’s not about you… at least not at first.“In order for us to be able to assist and be able to help our clients, you have to know what they're up against, or what they're facing, or what their challenges are,” she says. “Build the

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48:53

#9 - Selling Authentically with Omar Zenhom

Be A Marketer with Dave Charest ·

2023/03/09

Omar Zenhom learned all of his best sales tricks from his dad, a car salesman. “He really wasn't somebody that tried to sell anybody anything. He would try to ask a lot of questions. … He would ask things like, ‘What don't you like about your car right now?’ And he would highlight the features of the car that he was selling to them that would fit their needs,” he explains.Omar applies the same logic to how he teaches entrepreneurs to sell, both in his podcast, The $100 MBA, and his

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24:55

#8 - Sticking to the Basics with Frank Fantasia

Be A Marketer with Dave Charest ·

2023/03/02

Ah, the snowbird life. It’s a great luxury if you can come by it, but there’s always a house somewhere that sits empty. And with that long-empty house comes inherent security and maintenance risks. That’s where Frank Fantasia found the sweet spot for his retirement business, The House Watchers. Serving the greater Boston area, he and his small team identify security threats and maintenance needs for the vacant homes left behind by snowbirds and help homeowners take steps to protect

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35:39

#7 - Faith, Integrity, Impact, and Abundance with...

Be A Marketer with Dave Charest ·

2023/02/23

Some of the best lessons in business come from sports. Just ask former Arizona State football player Dereck E. Moore.Dereck bought Building Maintenance of Tomorrow in Costa Mesa, California, in 2011 and remains the company’s president and CEO. One of Dereck’s biggest lessons from his time as a student-athlete was the value of leaning on coaches and mentors. He receives guidance from colleagues in the industry, a business coach, and a spiritual mentor. Dereck also stays true to his company’s

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127 results

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