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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter.Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter.Hear from top ecommerce and marketing experts sharing proven

business marketing

All Episodes

34:04

How Data Powers Meta Ads and Impacts Campaign...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/11/18

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance. Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance. Topics discussed in this episode: Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend What specific data points Meta wants from

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32:28

How to use AI Assistants to Drive More Conversions on...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/11/13

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales. Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai. Topics discussed in this episode: What AI Assistants really do beyond basic chatbots How the 4 phases of customer shopping journey work with AI Why instant AI answers

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59:53

How AI Is Killing the 'Art' of Amazon Ads and Turning...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/11/12

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science. Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency. With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing

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29:52

Meta Ads Pro Shares Why You’re Not Converting — Marin...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/11/06

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com. Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and

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29:56

5 Sales Tax Mistakes That Could Ruin Your Business —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/11/05

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses. Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly. Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles. Topics discussed in

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34:14

How To Remove Negative Reviews On Amazon [The Right...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/10/28

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively. Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines. Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies. Topics discussed in this episode: Why one

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34:20

The Tools You Need to Run a Successful Influencer...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/10/21

In this episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business. Topics discussed in this

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32:24

Never Run Out of Stock Again: The AI Secret of...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/10/15

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce. Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting and stay

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7:21

Exciting Updates & Fresh Features: What's New on the...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/10/08

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce

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24:15

How to Solve the Sizing Issue in Fashion E-commerce —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/10/01

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology. Her company's flagship product, Fitquist, is used by over 700

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22:46

Thriving in the AI Era: A Guide to Future-Proofing...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/09/23

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.Topics discussed in this episode: Why AI is changing organizations by

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24:39

Forget Marketing! How to Build a Brand Through...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/09/16

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants. Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.Topics

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23:47

The Most Important Tool to Deliver a Quality...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/09/10

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with

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14:19

How Top Shopify Stores Optimize for More Sales: 4...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/09/05

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/Topics discussed in this episode: Why conversion rate optimization is crucial for ecommerce businessesWhat cognitive load is and how simplifying your content can boost

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30:53

How to Drive Organic Traffic in an AI World — Mike...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/09/04

In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your

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22:41

Shopify Sellers Beware! The 3 Email Strategies You...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/28

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement. Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to

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34:55

What Happens If You Automate Your Marketing? Watch...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/27

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for ecommerce beginners Why email marketing should be a higher priority in your overall marketing mix What information to collect when building your email list

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27:56

The Crazy New Way to Capture Emails — Adam Robinson |...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/21

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a

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34:20

Why Google Ads Are More Profitable Than You Think —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/19

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable

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18:00

Boost Revenue with These Proven Cross-Sell Tactics —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/14

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort. Topics discussed in this episode: Why cross-selling

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180 results

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