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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We"re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

business marketing

All Episodes

12:47

51 - Laryssa and Liz on How to "Sweeten" the Holiday...

Success With Jewelry ·

2023/09/04

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the

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14:50

50 - Laryssa and Liz Recap the NYC Trade Shows August...

Success With Jewelry ·

2023/08/28

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?" To get access to exclusive content, sign up by

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08:59

49 - Laryssa and Liz Prep You for Holiday Planning 2023

Success With Jewelry ·

2023/08/21

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We’ll cover… When to start Where to start We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we share why holiday planning is important and give you some homework. To get

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15:48

48 - Laryssa and Liz Share How to Audit Your Brand

Success With Jewelry ·

2023/08/14

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we share: How to create an action plan and what to

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17:48

47 - Laryssa and Liz Help You Take Your Brand to the...

Success With Jewelry ·

2023/08/07

Welcome to episode #47. This week, we're going to help you establish or level-up your branding. Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we

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12:01

46 - Laryssa and Liz Answer the Question, "What Is a...

Success With Jewelry ·

2023/07/31

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: Tips for defining your jewelry brand To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com

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09:49

45 - Laryssa and Liz on Threads, the Latest Social...

Success With Jewelry ·

2023/07/24

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: How to use it for your jewelry business To get access to exclusive content,

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10:22

44 - Laryssa and Liz Discuss What's New on Instagram

Success With Jewelry ·

2023/07/17

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: What’s new on Instagram? How to use Broadcast Channels. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: What should you be focusing on with Instagram? To get access to exclusive content, sign up by visiting

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11:05

43 - Laryssa and Liz Answer Listener Questions

Success With Jewelry ·

2023/07/10

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions! We cover: How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? Thanks!!! Can you share some tips

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01:26

BONUS - Happy 4th of July! Last Chance to Join...

Success With Jewelry ·

2023/07/03

July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes, one-on-one access to us, webinars, and other resources. Visit https://successwithjewelry.com to take advantage of this offer.

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10:19

42 - Laryssa and Liz on the State of Trade Shows for...

Success With Jewelry ·

2023/06/26

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: What is a trade show Should you do one? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: Preparing for a trade

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09:27

41 - Laryssa and Liz on Jewelry Wholesale for Beginners

Success With Jewelry ·

2023/06/19

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: Where to start Creating an outreach strategy Important things to consider We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is

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09:51

40 - Laryssa and Liz on "When's It Time for a Jewelry...

Success With Jewelry ·

2023/06/12

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To

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09:21

39 - Laryssa and Liz on Clienteling for Jewelry Brands

Success With Jewelry ·

2023/06/05

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it’s important How to get started Tips for continuing to nurture your clients We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended

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10:42

38 - Laryssa and Liz on Planning for a Collection Launch

Success With Jewelry ·

2023/05/29

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: Tips for planning ahead When and how often to promote your launch We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to

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09:12

37 - Laryssa and Liz on the Jewelry Marketing Content...

Success With Jewelry ·

2023/05/22

Welcome to episode #37. This week, we'll be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates. What's a content calendar, and how can you start with a blank calendar? What should you be filling in, and how do you work backwards from important dates? Common mistakes to avoid with the calendar We also offer a gated version of this episode, which has further

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10:23

36 - Laryssa and Liz on Planning and Scheduling Your...

Success With Jewelry ·

2023/05/15

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content. What are the options and which do we recommend? What are the benefits of using an app to plan and schedule your content? Why planning your content is so important. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To

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10:50

35 - Laryssa and Liz on Pinterest Marketing for...

Success With Jewelry ·

2023/05/08

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy? What are the best practices for Pinterest? What can you expect when you start optimizing your Pinterest? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your

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07:59

34 - Laryssa and Liz on Instagram Verification for...

Success With Jewelry ·

2023/05/01

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and cons? Should you get verified? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes,

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10:34

33 - Laryssa and Liz on Direct Mail Marketing for...

Success With Jewelry ·

2023/04/24

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com

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154 results

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