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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

35:58

Neem London’s Journey to 6-Figure Success in Men's...

eCommerce MasterPlan ·

2024/02/26

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.Hit PLAY to hear:Nick’s transition from direct mail to ecommerceWhy having physical

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40:03

How Mozillion Achieved 3x Growth in 12 Months with...

eCommerce MasterPlan ·

2024/02/19

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.Hit PLAY to hear:Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a

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31:52

Scaling Hot Water Bottle Startup CosyPanda to £100k...

eCommerce MasterPlan ·

2024/02/12

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.Hit PLAY to hear:Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and

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54:25

TikTok & TikTok Shop eCommerce Success Strategies

eCommerce MasterPlan ·

2024/02/05

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expertHit PLAY to hear:How to work out what you should be doing on TikTokHow

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41:03

Mastering the Art of Buying with James Barron, ex-ASOS

eCommerce MasterPlan ·

2024/01/29

James Barron is a fashion buyer.With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.Hit PLAY to hear:James’ eCommerce journeyThe Importance of Understanding the Customer’s Persona in BuyingTips for Successful Buying In Brands and Products for Your eCommerce StoreAdvice on Developing Your Own ProductsCollaboration Between Merchandising and

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33:50

7 Experts Share Their Top Tip for eCommerce Growth in...

eCommerce MasterPlan ·

2024/01/22

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe

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47:08

Mastering eCommerce Events in 2024: Tips, Picks, and...

eCommerce MasterPlan ·

2024/01/15

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend

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36:43

5 Key Steps for Effective CRM Implementation with...

eCommerce MasterPlan ·

2024/01/08

Haydn Parks is a CRM specialist.He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.Hit PLAY to hear:Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking

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36:18

Marketing Insights for Maximum eCommerce Growth with...

eCommerce MasterPlan ·

2024/01/01

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.Hit PLAY to hear:Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its

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31:43

From Etsy Startup to 7-Figure Shopify Success with...

eCommerce MasterPlan ·

2023/12/25

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.Hit PLAY to hear:Michele’s accidental eCommerce journey from Etsy to Shopify to wholesaleTheir motivation to venture into wholesaleHow they handle the ever-changing stationery

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35:24

How G2A Became the World's Largest Digital...

eCommerce MasterPlan ·

2023/12/18

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.Founded in 2010, they now have over 25 million users who have purchased over 100 million items.Listen to discover:Bartosz’s eCommerce journeyWhat a product eCommerce business can learn from a digital eCommerce businessHow G2A became the world’s largest digital entertainment marketplaceThe importance of security and the strict verification

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31:19

It's time to embrace Pre-Orders with Daniel...

eCommerce MasterPlan ·

2023/12/11

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.In this episode, we discuss:The motivation behind FlareCurrent strategies for overstock problemsThe case of preordersThe benefits of FlareAlps & Meters case study[00:59] Merchandising, overstocks, and surprising customer behavior.[04:00] Building a better future by connecting businesses and customers.[07:57] Customer data: better than what they say

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32:05

How to grow a Shopify Yoga brand including Wholesale...

eCommerce MasterPlan ·

2023/12/04

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.Listen to discover:Danny’s eCommerce journey to consistent 30% annual growthValka Yoga’s international team structureHow Valka Yoga keep costs and carbon down with their global fulfillment methodsHow Danny decided

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28:38

The 4 Best Marketing Strategies in 2023 with the...

eCommerce MasterPlan ·

2023/11/27

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.Always insightful, in this episode we discuss:The main decision to move from Magento to ShopifyHow do you enhance interaction with B2B customers on Shopify?Why they're redesigning their

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31:51

Masterclass: Merchandising with ex John Lewis Alison...

eCommerce MasterPlan ·

2023/11/20

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.In this episode we discuss:How to effectively promote and mark down stock that is not sellingWhy is June a time for deeper discounting?Merging sales data and stock informationWhy do you need to analyse

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32:51

Balancing Wholesale and D2C eCommerce Growth with...

eCommerce MasterPlan ·

2023/11/13

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.In this episode we discuss:How can a business effectively balance B2B and D2C operations?Portraying sustainability positivelySuccessful brand partnerships in the eCommerce spaceThe importance of giveaways and joint marketing effortsHandling

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30:55

How do you do a great Re-platform? Our 6 Expert...

eCommerce MasterPlan ·

2023/11/06

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it

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31:38

Fashion, PR, and Circularity with The R Collective's...

eCommerce MasterPlan ·

2023/10/30

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather.In this episode we discuss:Why excessive textile materials pose a challenge for charities and businessesThe issue

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29:54

Generating €5 Million in Online Sales selling...

eCommerce MasterPlan ·

2023/10/23

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.In this episode we discuss:How does Dedicated communicate their sustainability efforts?What is the significance of their "Plant Friday"

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32:33

High Growth Success for a D2C Brand with Mark...

eCommerce MasterPlan ·

2023/10/16

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing

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